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 Free Download Helga Drummond, "Escalation in Decision-Making: Behavioural Economics in Business" English | ISBN: 1409402363 | 2011 | 180 pages | EPUB | 362 KB When a venture seems to be faltering, do you persist and hope that things will get better or do you cut your losses? This may be one of the most important decisions business or project owners may ever have to make. Persistence involves the risk of throwing good money (or resources) after bad, but owners may feel they have too much invested to quit now. Escalation in Decision-Making reveals why social scientists believe that owners may not respond rationally to such predicaments. Instead of exiting when the odds are clearly stacked against them, they re-invest and end up compounding their losses - a phenomenon known as escalation of commitment. The authors, Helga Drummond and Julia Hodgson, also introduce the concept of entrapment, a variation whereby decision-makers passively drift towards insolvency as the cost of changing direction becomes too high. So: · what drives escalation? · why do some owners quit whilst others persist until the bailiffs arrive? · what can we learn from owners' mistakes? · what makes newcomers believe they can succeed where others are conspicuously failing? These questions of behavioural economics are answered using a narrative that analyses decisions made by market traders facing economic extinction. Many highly successful entrepreneurs started their careers in markets - it was once an almost guaranteed route to prosperity - now market traders are struggling to survive. Although the market traders featured are small entrepreneurs, the ubiquitous phenomenon of escalation at the heart of these stories is widely relevant to practitioners such as project managers in large organizations and to those responsible for managing risk in many situations. Rich in case studies involving real business decisions and dilemmas, Escalation in Decision-Making provides an accessible introduction to the application of theory against a background of growing interest in behavioural economics, now being researched and taught in univ  Free Download Vladimir Hedrih, "Interpreting Statistics for Beginners: A Guide for Behavioural and Social Scientists" English | ISBN: 0367618524 | 2022 | 190 pages | EPUB, PDF | 4 MB + 12 MB Interpreting Statistics for Beginners teaches readers to correctly read and interpret results of basic statistical procedures as they are presented in scientific literature, and to understand what they can and cannot infer from such results.  Free Download Behavioural and Mental Health Research: A Handbook of Skills and Methods By Fraser N. Watts 1995 | 464 Pages | ISBN: 0863773885 | PDF | 8 MB Behavioural and Mental Health Research, 2nd Editionis a thoroughly revised, updated, and expanded version of the invaluable guide to research skills for psychologists, psychiatrists, nurses, social workers, and graduates training in those disciplines. It provides a series of practical guidelines for starting and carrying through any research project: from selecting the most appropriate approach, using computers, and analysing data to applying for funding, writing reports, and even how to enjoy your research! This second edition also includes chapters on methods of assessment, studying people in their social settings, and service evaluation and audit methods.By considering a wide spectrum of different research methods the book gives the reader an insight into the assumptions underlying research. Quantitative methods using group design are described without assuming an advanced level of statistical knowledge. Qualitative, language-based methods and single case studies are explored as possible alternatives.
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 Free Download Revealing Behavioural Synchronization in Humans and Other Animals: Why Individuals Mirror Others by Angélique Lamontagne , Florence Gaunet English | PDF EPUB (True) | 2023 | 122 Pages | ISBN : 3031484487 | 12.3 MB This book presents a thorough and up-to-date review of the scientific literature on behavioural synchronization and its underlying neurocognitive and neurophysiological processes, from the neuronal to the interindividual and group scale. This multi-disciplinary and multi-scale approach makes this book of interest to scientists and graduate students for both theoretical issues as well practical issues such as mobilizing animals and humans for group / mass actions (e.g. for climate change, diabetes, leading animals, etc.).  Free Download Behavioural Economics with Python: A Comprehensive Guide by Hayden Van Der Post, Alice Schwartz English | December 15, 2023 | ISBN: N/A | ASIN: B0CQFD73VN | 269 pages | PDF | 62 Mb  Free Download The Trouble with Gundogs by Allen, Margaret; English | 2023 | ISBN: 0719842794 | 160 pages | True EPUB | 20.62 MB The Trouble with Gundogs takes a new look at the causes and cures for the many faults that can crop up in the process of training a Gundog. Dogs and humans have lived, worked and played together for thousands of years and strong bonds have formed between them. With luck and care, the training, management and handling of a Gundog will progress without a hitch. The luck begins with natural talent on both sides and the care ensures that correct choices are made and good sense prevails. However, things can still go wrong. This book offers solutions to the problems that may occur along the way. There are hundreds of different types of dog and each one has its own character. Because of this, one size does not fit all when tackling a problem, and different approaches are offered. Observation, determination and perseverance will usually be rewarded.  Free Download Behavioural Incentive Design for Health Policy: Steering for Health English | 2023 | ISBN: 1009168134 | 235 Pages | PDF | 2.4 MB Behavioural economics has become a popular way of tackling a broad range of issues in public policy. By presenting a more descriptive and possibly accurate representation of human behaviour than traditional economics, Behavioural Incentive Design for Health Policy tries to make sense of decisions that follow a wider conception of welfare, influenced by social norms and narratives, pro-social motivations and choice architectures which were generally neglected by standard economics. The authors show how this model can be applied to tackle a wide range of issues in public health, including smoking, the obesity crisis, exercise uptake, alcoholism, preventive screenings and attitudes towards vaccinations. It shows not only how behavioural economics allows us to better understand such challenges, but also how it can design effective incentives for addressing them. This book is an extensive reassessment of the interaction between behavioural incentives and health. |
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