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 Free Download William Rosen, Laurence Minsky, Rory Sutherland, "The Activation Imperative: How to Build Brands and Business by Inspiring Action" English | 2016 | pages: 222 | ISBN: 1538114666, 1442257040 | EPUB | 4,2 mb How can marketers navigate the growing array of marketing specialties, multiplying media options and data sources, and increasing content saturation to improve effectiveness and return on investment?  Free Download How Cities Become Brands: Developing City Brands Purposefully and Thoughtfully English | 2024 | ISBN: 3658437758 | 235 Pages | PDF EPUB (True) | 4.4 MB This book explores how the fragile and lengthy process of developing a city brand can be carefully managed. Necessary background information is explained, numerous experiences are reported, and targeted city branding is inspired in a variety of ways.The dream of every brand maker: to develop a city into a strong city brand - perhaps even a myth. The creation of myths remains a curiosity. Is it targeted, are there relevant recipes for success, and can those responsible be identified? Above all: Can the process be replicated? How do brand makers deal with the complexity of the phenomena of cities and city brands? How do they give the arduous process of creating a city brand a reasonable chance of success? How do brand makers deal with the often biting criticism from outside and the nagging self-doubt?Successful cityscapes arise from the trials and tribulations of complex and sometimes random processes. In the course of global city competition, this evolutionaryprocess is enriched with the achievements of the craft of branding. This is not a guarantee of success. Success depends on numerous prerequisites, which are discussed in detail. Finally, craft rules for good and at the same time sensitive city branding are mentioned.  Free Download Jacek Pogorzelski, "Managing Brands in 4D: Understanding Perceptual, Emotional, Social and Cultural Branding" English | ISBN: 1787561038 | 2018 | 248 pages | EPUB | 854 KB Brand is not an image or an idea, brand is associations or memory, feelings or emotions, attitudes, beliefs, and values, and experiences and lifestyles. Brand belongs to all of these categories, but the existing brand models almost all work under the assumption that there is only one type of brand, preventing true successful brand creation. Here Pogorzelski dives into the four methods and levels that organize the world of brand management, showcasing the research and tools needed to not only entice purchases, but create ideologies and support a specific lifestyle and culture, leading to true successful brands.  Free Download Anja Heikkinen, "Myths and Brands in Vocational Education" English | ISBN: 1443880167 | 2015 | 260 pages | PDF | 2 MB This book discusses whether certain approaches to (vocational) education have become mythicized and branded, and the reasons for and consequences of this commodification. Additionally, the book also investigates how researchers are contributing to mythicizing and branding in education. Although trans-national and comparative studies are increasingly taking into account historical and cultural ideas, is this a result of the exploitation of historical and cultural research for industrial purposes and education export? Educational brands should attract global customers and advertise countries as smart environments for global investments. Universal models of (vocational) education typically build on interpretations from the Anglophonic, German and French regions of the world. This book, however, investigates perspectives from unexplored and under-discussed linguistic contexts, particularly Spanish, Italian, Swiss and Austrian regions and the use of East-Asian and East- African myths and brands, which, although influenced by Europeanization, continue local traditions. Furthermore, while approaches to education in the Nordic region may differ from those in the rest of Europe, an additional section of the book deals with myth and brands in Norway, Finland and Sweden, with some comparisons with British, French and German traditions. As such, this book provides historical insights into the use of myths and brands in education, investigates the differences in such use in various educational contexts, and offers relevant policy-analytical and theoretical interpretations. It will be of particular interest for scholars and students interested in tensions between the local and the global in education, and their connections to both politics and the economy, and invites readers to think beyond their own conventional conceptual frameworks.  Free Download Stand Out! : Building Brilliant Brands For The World We Live In by Brian McGurk English | 2021 | ISBN: 1951527526 | 163 Pages | True PDF | 11 MB
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