Free Download Jolanta Lacka-Badura., "Recruitment Advertising as an Instrument of Employer Branding: A Linguistic Perspective" English | ISBN: 1443876542 | 2015 | 255 pages | PDF | 1237 KB The book offers a linguistic analysis of job advertising as an instrument of employer branding, investigating how the creation of the employer brand and the projection of employee value proposition are realised linguistically in a corpus of online job advertisements. The study is methodologically grounded in the current approaches to discourse analysis and business/organisational communication, as it is broadly understood, with particular emphasis on genre and register analysis, the language of persuasion and evaluation, as well as the language of (organisational) values. The analysis conducted in the book demonstrates that job advertisements constitute a distinct promotional business genre, a member of the system of genres applied in the job search context, increasingly resembling multi-modal marketing-type ads. The rhetorical structure of online recruitment advertisements confirms the initial hypothesis that job ads contribute to the projection and reinforcement of employer brands. The register of recruitment ads clearly harmonises with the employer branding function of the genre: extremely positive, encompassing a wide range of persuasive strategies, as well as lexico-grammatical choices contributing to the creation of employer brands, job advertising may justifiably be classified as a paradigm case of persuasion. With employer branding being deeply rooted in the values emanating from an organisation, the use of linguistic structures communicating or implying the system of attributes and values declared by the employing organisations is a powerful employer branding strategy, widely reflected in the corpus. Taking into account the interdisciplinary character of the analysis, the book will be of interest not only to linguists and business communication scholars, but also to human resource management and public relations researchers and practitioners. Free Download Employer's Legal Handbook, The by Fred S. Steingold;Aaron Hotfelder; English | 2023 | ISBN: 1413330916 | 497 pages | True PDF EPUB | 7 MB Free Download Employer Branding Strategy And Process Published 12/2023 MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz Language: English | Size: 811.76 MB | Duration: 2h 38m Learn the complete Employer Branding with Process, Strategy, Best Practices, Implementation and Case study with example Free Download Employer Branding – How To Build A Thriving Workforce Published 12/2023 MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz Language: English | Size: 3.86 GB | Duration: 2h 59m Exploring Talent Development and HR 2023 Trends in South Africa and Africa. Strategizing for 2024 with Data and insight
Free Download Charles Blahous, "Pension Wise: Confronting Employer Pension Underfunding―And Sparing Taxpayers the Next Bailout" English | 2010 | ISBN: 0817912142 | EPUB | pages: 84 | 0.4 mb Charles Blahous, one of the nation's foremost retirement security experts, explains the origins and dangers of current underfunding in our single-employer defined-benefit pension system and outlines the options for solving the problem and preventing the next taxpayer-financed bailout. He provides a tutorial on the basic workings of pension law, reviews the recent history that led to the worsening condition of the pension insurance system, and suggests a range of reforms to improve the system's operation and to resolve the projected shortfall. English |MP3 | M4B | 2h 08m | ISBN: 9781982768195 | 2019 | 176.2 MB My first book introduced the concept of fuelling your employer brand. After it was published, and I had discussed it with Peers, Business Leaders and Owners, a wealth of additional information emerged. This led to a number of research projects that catalysed and developed my thinking around the Employer Brand concept. Fuel Your Employer Brand really looked at the very basic concepts of the subject, and whilst it covered many aspects of the topic it also delved very heavily into the subject of recruitment process, as having a strong recruitment process is one of the foundation blocks of building a sustainable employer brand. Employer Branding for Competitive Advantage: Models and Implementation Strategies (Information Technology, Management and Operations Research Practices) by Geeta Rana
The Employer's Handbook: An Essential Guide to Employment Law, Personnel Policies and Procedures By Barry Cushway 2005 | 334 Pages | ISBN: 0749443502 | PDF | 1 MB An ideal starting point for tackling a range of employment related issues. It is set out in a user friendly style that dispenses with all but the hardiest employment lawyers...The book offers a glimpse into the areas of HR practice that they don't teach at law school. - ''Firm Scotland''. All employers are expected to deal with an increasingly complex legal framework, which they ignore at their peril. ''The Employer's Handbook'' is a comprehensive, reliable and affordable source of practical guidance that will ensure they keep on the right side of the law. This new edition has been thoroughly revised and updated to cover all statutory changes since the last edition. The new ACAS Code of Conduct is also included. |