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  Author: creativelivenew1   |   21 March 2024   |   comments: 0
Strategic Public Relations Management Planning and Managing Effective Communication Campaigns
Free Download Strategic Public Relations Management: Planning and Managing Effective Communication Campaigns By Erica Weintraub Austin; Bruce E. Pinkleton
2015 | 389 Pages | ISBN: 0415517680 | PDF | 9 MB
Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps future and current practitioners understand and communicate the value of public relations to others, using performance metrics to demonstrate return on investment.New to the third edition:New examples on the effective use of digital communication and online research tools;Updated guidance on researching using digital tools and social media;New examples that provide a more accessible pathway to real-world application.In addition to these new features, the book covers:Creating a framework for planning;Up-to-date research tools and how to develop a research plan;Gathering useful data for strategic guidance;Real-world examples that provide readers with realistic cases and situations;Applying theory to professional practice.The book's accessibility will be welcomed by instructors and students with definitions of terms, a how-to approach, and an accessible style of writing throughout.

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  Author: creativelivenew1   |   21 March 2024   |   comments: 0
Pedagogy in (E)Motion Rethinking Spaces and Relations (2024)
Free Download Nellie J. Zambrana-Ortiz, "Pedagogy in (E)Motion: Rethinking Spaces and Relations"
English | 2011 | pages: 318 | ISBN: 9400706642 | PDF | 3,9 mb
This personal, creative, critical work from a leading scholar of psychology is rooted in three novel concepts and aims to share critical pedagogy in the spirit of nascent potential found in the context of a colonial Puerto Rico. First comes the idea of 'pedagogy in (e)motion', or the emotional matrix of the teaching and learning process. Secondly, the author explores the notion of 'street pedagogy' as a genuine and powerful professional tool. And thirdly, the book underscores what Zambrana-Ortiz calls 'the interconnection of the artscience within the political and biographical act of teaching'.

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  Author: creativelivenew1   |   21 March 2024   |   comments: 0
Parent–Child Relations An Introduction to Parenting (10th Edition)
Free Download Parent-Child Relations: An Introduction to Parenting
English | 2019 | ISBN: 0134802233 | 481 Pages | PDF (True) | 14 MB
For decades, Parent-Child Relations: An Introduction to Parenting has prepared countless teachers and practitioners by using family systems and systemic family development theory as frameworks to explore the evolution of the family, the stages of family system development, and the challenges faced by all types of families. Readers will discover a broad range of issues encountered across the lifespan to help them prepare for their roles as professionals working with families or as parents themselves.

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  Author: creativelivenew1   |   21 March 2024   |   comments: 0
Object Relations Theories and Psychopathology Ed 2
Free Download Frank Summers, "Object Relations Theories and Psychopathology Ed 2"
English | ISBN: 1032779306 | 2024 | 376 pages | EPUB, PDF | 2 MB + 3 MB
Twenty-nine years since the first edition was released, Frank Summers has renewed his

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  Author: creativelivenew1   |   21 March 2024   |   comments: 0
International Relations Theory
Free Download Mark Kauppi, "International Relations Theory"
English | ISBN: 153817149X | 2023 | 480 pages | EPUB, PDF | 1444 KB + 3 MB
International Relations Theory offers a unique approach to help students think conceptually and critically about how our contemporary world of diverse state and non-state actors works, but also the implications of domestic and global changes. The seventh edition covers current IR theory images (realism, liberalism, economic-structuralism, and the English School), interpretive understandings (constructivist, feminist, postmodern, critical theory, and green theory), normative considerations, and intellectual foundations from the ancient world to the modern era.

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  Author: creativelivenew1   |   21 March 2024   |   comments: 0
International Relations Theory
Free Download Mark Kauppi, "International Relations Theory"
English | ISBN: 153817149X | 2023 | 480 pages | EPUB, PDF | 1444 KB + 3 MB
International Relations Theory offers a unique approach to help students think conceptually and critically about how our contemporary world of diverse state and non-state actors works, but also the implications of domestic and global changes. The seventh edition covers current IR theory images (realism, liberalism, economic-structuralism, and the English School), interpretive understandings (constructivist, feminist, postmodern, critical theory, and green theory), normative considerations, and intellectual foundations from the ancient world to the modern era.

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  Author: creativelivenew1   |   21 March 2024   |   comments: 0
Connectives and Discourse Relations
Free Download Connectives and Discourse Relations
English | 2024 | ISBN: 1108832997 | 269 Pages | PDF | 1.5 MB
Illustrated with examples from a rich range of languages and genres, this book provides a state-of-the-art introduction to the meanings and functions of connectives, and the discourse relations they communicate. It begins with theoretical chapters that illustrate the many interfaces present in the study of connectives and discourse relations, using diachronic data to illustrate how connectives incorporate such a wide range of functions in synchronic language use. The second half of the book presents the rapidly growing body of studies that have used empirical data to assess theories of connectives and discourse relations, spanning fields as diverse as discourse processing, first and second language acquisition, and cross-linguistic studies. End-of-chapter discussion questions and lists of further readings are included, along with a comprehensive glossary of key terms. This title is part of the Flip it Open Programme and may also be available open access. Check our website Cambridge Core for details.

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  Author: creativelivenew1   |   21 March 2024   |   comments: 0
China–Swiss Relations during the Cold War, 1949–1989
Free Download Cyril Cordoba, "China-Swiss Relations during the Cold War, 1949-1989 "
English | ISBN: 103211181X | 2022 | 286 pages | PDF | 6 MB
During the Cold War, Switzerland functioned as a hub for Chinese propaganda networks. Despite its fierce anti-communism, the Swiss Confederation was one of the first capitalist countries to recognise the People's Republic of China (PRC). As a neutral country and as the home base for many international organisations, Switzerland represented a strategic centre for the spread of Maoism throughout the world. Focusing on cultural diplomacy and questioning the notion of soft power, this book explores how the PRC developed its influence and its prestige abroad through its Embassy in Bern, the most important in Western Europe. The book also discusses how China's approach in Switzerland, bypassing traditional diplomatic structures, and relying on contacts with individual people - "foreign friends" - was then used, and continues to be used, in many other countries, including the United States, France, and Japan.

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  Author: creativelivenew1   |   20 March 2024   |   comments: 0
Public Relations Writing Strategies & Structures Ed 11
Free Download Doug Newsom, "Public Relations Writing: Strategies & Structures Ed 11"
English | ISBN: 1305500008 | 2016 | 384 pages | PDF | 7 MB
Providing the best of practical tools, real-world examples and proven theories, PUBLIC RELATIONS WRITING: STRATEGIES & STRUCTURES, 11th Edition, teaches you the essentials of writing with understanding and purpose. Extremely student friendly, it guides you step by step through a logical progression of PR writing, starting with the roles and responsibilities of the PR writer, followed by writing principles, preparing to write, writing for select audiences, and writing for crisis situations. It thoroughly explains the different styles and techniques behind writing principles. The Eleventh Edition also includes an entire chapter devoted to writing for social media.

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  Author: creativelivenew1   |   20 March 2024   |   comments: 0
Ottoman–Polish Diplomatic Relations (15th–18th Century) An Annotated Edition of 'Ahdnames and Other Documents
Free Download Professor Dariusz Kolodziejczyk, "Ottoman-Polish Diplomatic Relations (15th-18th Century): An Annotated Edition of 'Ahdnames and Other Documents "
English | ISBN: 9004112804 | | 832 pages | PDF | 101 MB
This volume deals with the history of the Ottoman-Polish political and diplomatic relations, and with the role and function of international treaties in early modern Europe, especially in the contacts between the Christian and Muslim states.

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