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 APG Ltd, "How not to Plan: 66 ways to screw it up" English | 2018 | ISBN: 1789014506 | 332 pages | EPUB | 0.615 MB In the sink or swim world of planners, strategists and their clients, now more than ever, there is a need for a practical handbook to guide us through all the main parts of the process. And thanks to Les Binet and Sarah Carter at Adam&eveDDB we now have just that. The original inspiration for the book was a set of articles that they wrote for Admap over 6 years. In these they set out to bust a lot of myths and nonsense that swirl around marketing and communications by using evidence-based approaches and interesting examples to make their points. We've been working with them to turn this treasure chest of wisdom into a practical guide. We've called it How Not To Plan in reference to its myth busting antecedents and in homage to an old but much loved set of essays published back in 1979 in an APG book called 'How to Plan Advertising'. The How Not to Plan of 2018 is a manageably sized handbook which leaves room for your scribbles and notes and can be read as a guide or used as a constant helpful reference point. It's loosely based on the Planning Cycle and is grouped into themes that are important at different stages in the process, covering everything from how to set objectives, the 4 Ps, research and analysis, to briefing, creative work and media and effectiveness At the end of each chapter you'll find a simple 2-minute check list for how to do it better, a short case study showing how it's done brilliantly, a space for your notes and further reading for the intellectually gifted...  David Stuart MacLean, "How I Learned to Hate in Ohio: A Novel" English | 2021 | ISBN: 1419747193 | 256 pages | EPUB | 1.8 MB A brilliant, hilarious, and ultimately devastating debut novel about how racial discord grows in America  Hook, Line, and Sinker: Classic Fishing Stories by Nick Lyons English | October 1st, 2014 | ISBN: 1493006177 | 264 pages | True EPUB | 0.46 MB Great and unforgettable stories about the passion of fishing by some of the world's best writers.  Homemade Natural Soap: Soap Making Book for Beginners. Learn How to Make Soap at Home with Techniques, Recipes, and Step-by-Step Instructions Plus Homemade Antibacterial Wipes By Great World Press English | ASIN: B08GKVGV6P | 2020 | 65 pages | EPUB | 0.4 MB  Muscle Morph, "Home Workouts Encyclopaedia : 60+ Workout Programs To Stay Active from home" English | 2021 | ASIN : B08TJ36H9S | 310 pages | AZW3 ,EPUB, PDF | 27+ 27+ 20 MB Inside this amazing journal you will find 8 weeks worth of home workouts that will:  Theresia Eggers, "Holistic Exercises: 96 exercises for your workout inspirations" English | 2021 |ASIN : B08S7F3XGD | 135 pages | EPUB | 22 MB 96 exercises for Happiness, Anti-aging, and Stress relief  Hands-On Machine Learning with C++: Build, train, and deploy end-to-end machine learning and deep learning pipelines by Kirill Kolodiazhnyi English | 2020 | ISBN: 1789955335 | 530 Pages | PDF EPUB MOBI | 69 MB  Hands-On Kubernetes on Azure: Automate management, scaling, and deployment of containerized applications, 2nd Edition by Nills Franssens  Handbook of Game-Based Learning by Jan L. Plass English | 2020 | ISBN: 0262043386 | 947 Pages | true EPUB | 65 MB  Hacks for Life and Career: A Millennial's Guide to Making it Big by Sandeep Das English | 2021 | ISBN: 9353885515 | 340 Pages | PDF EPUB | 9.44 MB |
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