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 English | 2021 | ISBN: 1032057866 | 281 pages | True PDF | 5.24 MB This second volume of Christian Fuchs' Media, Communication and Society book series outlines key concepts and contemporary debates in critical theory. The book explores the foundations of a Marxist-humanist critical theory of society, clarifying and updating key concepts in critical theory - such as the dialectic, critique, alienation, class, capitalism, ideology, and racial capitalism. In doing so, the book engages with and further develops elements from the works of Karl Marx, Friedrich Engels, Rosa Luxemburg, Max Horkheimer, Theodor W. Adorno, Herbert Marcuse, David Harvey, Michael Hardt, Antonio Negri, C.L.R. James, Adolph L. Reed Jr., and Cornel West.  English | 2021 | ISBN: 0367896176 | 252 pages | True PDF | 7.47 MB It is commonly accepted that "exercise is good for children" but, considering the number of children worldwide exercising, we know comparatively little, compared to adults, about how specific mechanisms influence health and sports performance. There are considerable obstacles that challenge the progress of paediatric research, not least in relation to ethical and methodological considerations. Therefore, advances in the science and clinical application of paediatric exercise physiology, psychology and biomechanics have not reached their potential. Paediatric clinical exercise physiology has application to the role of exercise in the assessment and treatment of paediatric chronic diseases, the utilization of physical activity in preventing illness and enhancing wellbeing and can enhance our understanding of how sports can be made safer and more enjoyable for our young athletes.  English | 2021 | ISBN: 0367445328 | 179 pages | True PDF | 9.85 MB How do you sell an innovative product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that have the power to change the marketplace. Existing market research data will be largely irrelevant in these cases, making sales and marketing of innovative new products especially challenging to entrepreneurs.Entrepreneurial Marketingfocuses on this challenge. Classic core marketing concepts, such as segmentation, positioning, and the marketing mix undergo an 'extreme makeover' in the context of innovative products hitting the market. Edwin J. Nijssen stresses principles of affordable loss, experimentation, and adjustment for emerging opportunities, as well as cooperation with first customers. Containing many marketing examples of successful and cutting-edge innovations (including links to websites and videos), useful lists of key issues, and instructions on how to make a one-page marketing plan,Entrepreneurial Marketingprovides a vital guide to successfully developing customer demand and a market for innovative new products. This third edition has been thoroughly expanded, including:  Dr. Sandra Bonura, Uwe Spiekermann, "Empire Builder: John D. Spreckels and the Making of San Diego" English | 2020 | ISBN: 1496222911 | 440 pages | EPUB | 5.5 MB 2021 San Diego Book Award  East Asian Low-Carbon Community: Realizing a Sustainable Decarbonized Society from Technology and Social Systems by Weisheng Zhou English | EPUB | 2021 | 411 Pages | ISBN : 9813343389 | 62.1 MB This book presents new vision of regional de-carbonization with concrete scheme design and substantial quantitative demonstration from original interdisciplinary studies. It provides new horizon for not only climate change, environmental conservation but also for international cooperation and peace in East Asia. The chapters introduce diverse low carbon society principles from local to global level with best practices integrating technology evolution and social innovation.  Developing Structured Procedural and Methodological Engineering Designs: Applied Industrial Engineering Tools by Yohannes Yebabe Tesfay English | EPUB | 2021 | 401 Pages | ISBN : 3030684016 | 45.4 MB This book is designed to assist industrial engineers and production managers in developing procedural and methodological engineering tools to meet industrial standards and mitigate engineering and production challenges. It offers practitioners expert guidance on how to implement adequate statistical process control (SPC), which takes account of the capability to ensure a stable process and then regulate if variations take place due to variables other than a random variation.  Delphi Complete Works of Joel Chandler Harris By Joel Chandler Harris 2021 | ASIN : B091CM5HYR | English | 6522 pages | EPUB | 56 MB  Delphi Complete Works of Hamlin Garland By Hamlin Garland 2021 | ASIN : B095PTNGQ6 | English | 6101 pages | EPUB | 25 MB  English | 2021 | ISBN: 036755464X | 223 pages | True PDF | 9.02 MB This book is written for the first security hire in an organization, either an individual moving into this role from within the organization or hired into the role. More and more, organizations are realizing that information security requires a dedicated team with leadership distinct from information technology, and often the people who are placed into those positions have no idea where to start or how to prioritize. There are many issues competing for their attention, standards that say do this or do that, laws, regulations, customer demands, and no guidance on what is actually effective. This book offers guidance on approaches that work for how you prioritize and build a comprehensive information security program that protects your organization.  English | 2021 | ISBN: 0367856859 | 307 pages | True PDF | 8.93 MB Cognitive Psychology: The Basics provides a compact introduction to the core topics in the field, discussing the science behind the everyday cognitive phenomena experienced by us all. The book considers laboratory and applied theory and research alongside technological developments to demonstrate how our understanding of the brain's role in cognition is improving all the time. Alongside coverage of traditional topics in the field, including attention and perception; learning and memory; thinking, problem-solving and decision-making; and language, the book also discusses developments in interrelated areas, such as neuroscience and computational cognitive science. New perspectives, including the contribution of evolutionary psychology to our understanding of cognition are also considered before a thoughtful discussion of future research directions. Using real-world examples throughout, the authors explain in an accessible and student-friendly manner the role our human cognition plays in all aspects of our lives. |
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