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 English | 2021 | ISBN: 1352011468 | 413 pages | True PDF | 12.62 MB Marketing Strategyoffers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach. This base toolkit will support students' decision-making processes and equip them for a world driven by big data. The second edition builds on the first's successful core foundation, with additional pedagogy and key updates. Research-based, action-oriented, and authored by world-leading experts,Marketing Strategyis the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies.  Manufacturing Automotive Components from Sustainable Natural Fiber Composites English | 2021 | ISBN: 3030830241 | 93 Pages | PDF EPUB | 21 MB This book focuses on the use of natural fiber composites (NFCs) in the automotive industry. The new race in the automotive industry is no longer speed, but rather low weight and sustainable. Major automakers and component suppliers are now shifting to natural fiber reinforcements for their composite components as a sustainable and lightweight alternative to conventional, synthetic reinforcements. The main object of this book is to bridge the gap between academic literature and actual industry practices, and to provide a comprehensive and integrated review on the use of NFC in the automotive industry from composite fabrication to recycling. The book focuses on the major areas of interest to academic researchers, such as the history of NFC in the automotive industry, specific types of materials used, material qualification programs, major technical challenges facing NFC, major processing techniques and parameters, analysis of major NFC parts used and their performance requirements, sustainability assessments including life cycle assessment and carbon footprint, and future trends.  English | 2020 | ISBN: 1780174594 | 161 pages | True (PDF EPUB) | 13.56 MB Data is an increasingly important business asset and enabler for organisational activities. Data quality is a key aspect of data management and failure to understand it increases organisational risk and decreases efficiency and profitability. This book explains data quality management in practical terms, focusing on three key areas - the nature of data in enterprises, the purpose and scope of data quality management, and implementing a data quality management system, in line with ISO 8000-61.  Daniel Frank, "Maimonides' Guide of the Perplexed: A Critical Guide " English | ISBN: 1108480519 | 2021 | 300 pages | PDF | 2 MB Moses Maimonides' Guide of the Perplexed (c. 1190) is the greatest and most influential text in the history of Jewish philosophy. Controversial in its day, the Guide directly influenced Aquinas, Spinoza, and Leibniz, and the history of Jewish philosophy took a decisive turn after its appearance. While there continues to be keen interest in Maimonides and his philosophy, this is the first scholarly collection in English devoted specifically to the Guide. It includes contributions from an international team of scholars addressing the most important philosophical themes that range over the three parts of this sprawling work - including topics in the philosophy of language, metaphysics, epistemology, philosophy of law, ethics, and political philosophy. There are also essays on the Guide's hermeneutic puzzles, and on its overall structure and philosophical trajectory. The volume will be of interest to philosophers, Judaists, theologians, and medievalists.  English | 2021 | ISBN: 1098115783 | 408 pages | True PDF EPUB | 15.91 MB The design patterns in this book capture best practices and solutions to recurring problems in machine learning. The authors, three Google engineers, catalog proven methods to help data scientists tackle common problems throughout the ML process. These design patterns codify the experience of hundreds of experts into straightforward, approachable advice. In this book, you will find detailed explanations of 30 patterns for data and problem representation, operationalization, repeatability, reproducibility, flexibility, explainability, and fairness. Each pattern includes a description of the problem, a variety of potential solutions, and recommendations for choosing the best technique for your situation. ![Learning Tableau 2020, 4th Edition [Repost]](https://i115.fastpic.org/big/2021/0811/f0/3e173c3703beb9b42e363b443a6746f0.jpeg) Learning Tableau 2020 : Create Effective Data Visualizations, Build Interactive Visual Analytics, and Transform Your Organization, 4th Edition by Joshua N. Milligan English | 2020 | ISBN: 1800200366 | 577 Pages | PDF/ePUB | 40 MB  Journalism, Data and Technology in Latin America by Ramón Salaverría English | PDF | 2021 | 295 Pages | ISBN : 3030658597 | 3.6 MB "Latin American journalism is currently experiencing some important transformations, with potential changes to how news is produced, shared, financed and consumed. This book provides a comprehensive overview of current journalism in Latin America, contextualized by global literature and regional empirical evidence. It is an important addition to our understanding of digital journalism and a must-read for those interested in journalism in Latin America."  Insight Guides US National Parks West (Travel Guide with Free eBook) by Insight Guides English | ISBN: 1839052929 | 424 pages | EPUB | August 31, 2021 | 55 Mb From deciding when to go, to choosing what to see when you arrive, this guide to US National Parks West is all you need to plan your perfect trip, with insider information on must-see, top attractions like 13th-century cliff dwellings in Mesa Verde National Park, the Zion Narrows and Yellowstone National Park, and cultural gems like the trekking through the sprawling Denali National Park and navigating your way through the temperate rainforest of Olympic National Park.  Mike Lauder, "In Pursuit of Foresight: Disaster Incubation Theory Re-imagined" English | ISBN: 1472468899 | 2016 | 238 pages | PDF | 3 MB Many inquiry reports blame management for their failures of foresight. These reports are based on the premise that, with a little more thought, these oversights, and so the crisis, would have been avoided. Is it really that simple? The important question is whether, without hindsight, it would have even been possible to identify the actual factors that lead to the failure. This book explores this issue as a practical problem.  English | 2021 | ISBN: 1913622576 | 242 pages | True (PDF EPUB) | 18.41 MB This book is for new or aspiring computer science teachers wishing to improve their subject knowledge and gain confidence in the classroom. And it's for experienced computer science teachers who wish to hone their practice, in particular in the areas of explicit instruction, tackling misconceptions and exploring pedagogical content knowledge. You will read some of the backstory to our subject - the "hinterland" - those fascinating journeys into history that make the subject come alive and place it in historical context. These stories will help you to enrich your lessons, cement core knowledge, develop cultural capital and help you excite a life-long love for the subject. We will go beyond the mark scheme to explore the subject knowledge behind the answers, giving you the confidence to discuss the field in greater depth, enabling you to use explicit instruction methods: presenting skills and concepts clearly and directly enabling student mastery. |
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