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 English | 2022 | ISBN: 129241121X | 471 pages | True PDF | 53.54 MB For courses in advertising. A study of integrated marketing communications taught through real-life application Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and helps students understand how communications are produced and transmitted. The text explores advertising and promotions, and the roles of social media, mobile messaging, and other marketing tactics to effectively reach consumers. With added tools to help learners apply concepts to real-life situations, students will understand the vital links marketers use to connect and interact with customers.
 English | 2021 | ISBN: 9811204659 | 355 pages | True PDF EPUB | 28.21 MB Insurance Planning Models: Price Competition and Regulation of Financial Stability is an exciting new book that takes readers inside the secrets of internal organization of the modern general insurance business. Many people know that it is subject to intensive state regulation, whereby the purpose is to maintain long-term efficiency, honesty, security and stability in the interest and for the protection of policyholders. However, except for knowing that the insurance system is regulated by intensive calculations, that the insurance companies have different positions on the market, that they pursue different goals and even compete with each other, and that one of the tools of this competition is the policy price, not so many people know how to achieve these deserving goals.In developing quantitative recommendations and directives to competing insurers, regulators rely on certain models. In the 1900s, such models were proposed. They were useful for an insight into the probabilistic nature of the insurance process, but not for direct application to practically meaningful problems of insurance regulation. This book is your guide to the rigorously constructed long-term dynamic models with the aim to improve regulatory methods and develop quantitative recommendations using both analytical calculations and computer simulation. It is addressed to a wide range of readers, including interested policyholders, economists whose interest lies in insurance management and regulation, and mathematicians wishing to expand the scope of application for their knowledge.This book is devoted to certain issues that are either not sufficiently presented, or even absent in the literature. It is an attempt to penetrate from the standpoint of mathematical modeling into the goals which face insurance regulators and contending company managers for preventing insolvencies, or even crises pertinent to badly regulated complex reflexive systems.It offers rigorous probabilistic models of long-term insurance business based on the laws of mass phenomena. They mitigate deficiencies of oversimplified risk models. The book presents advances in probabilistic techniques designed to seek quantitative, rather than qualitative, directives and recommendations regarding safe control aiming to achieve different business goals.
 English | 2021 | ISBN: 036736218X | 167 pages | pdf | 1.82 MB Inspecting Psychology takes a sleuth's magnifying glass to the interplay between psychology, psychiatry and detective fiction to provide a unique examination of the history of psychology. As psychology evolved over the centuries, so did crime writing. This book looks at how the psychological movements of the time influenced classic authors from Agatha Christie and Arthur Conan Doyle to Dorothy Sayers and Georges Simenon, to reveal an enduring connection between psychology and the human need to solve mysteries.  English | 2021 | ISBN: 1032008121 | 209 pages | True PDF | 9.87 MB Augmented Reality (AR) has many advantages that include increased engagement and interaction as well as enhanced innovation and responsiveness. AR technology has applications in almost all domains such as medical training, retail, repair and maintenance of complex equipment, interior design in architecture and construction, business logistics, tourism, and classroom education. Innovating with Augmented Reality: Applications in Education and Industry explains the concepts behind AR, explores some of its application areas, and gives and in-depth look at how this technology aligns with Education 4.0.  English | 2023 | ISBN: 1284211657 , 978-1284251470 | 500 pages | True EPUB | 16.35 MB Print Textbook & Cloud Lab Access: 180-day subscription. The cybersecurity Cloud Labs for Information Security Management provide fully immersive mock IT infrastructures with live virtual machines and real software, where students will learn and practice the foundational information security skills they will need to excel in their future careers. Unlike simulations, these hands-on virtual labs reproduce the complex challenges of the real world, without putting an institution's assets at risk. Available as a standalone lab solution or bundled with Jones & Bartlett Learning textbooks, these cybersecurity Cloud Labs are an essential tool for mastering key course concepts through hands-on training. Labs: Coming Soon!
 English | 2021 | ISBN: 1789666139, 1789666155 | 235 pages | True PDF EPUB | 4.06 MB Streamline your organization's communication with the powerful and easy-to-follow methodology presented in this book, featuring insight from experts including Simon Sinek and Brené Brown. Better communication will mean better business practice company-wide as well as increased employee engagement, happier clients and customers, and stronger profits.  English | 2021 | ISBN: 1119739896 | 563 pages | True PDF EPUB | 129.25 MB Industry 4.1 Intelligent Manufacturing with Zero DefectsDiscover the future of manufacturing with this comprehensive introduction to Industry 4.0 technologies from a celebrated expert in the field
 English | 2021 | ISBN: 0804853096 | 195 pages | PDF | 5.3 MB This diverse anthology of traditional tales from across the Indonesian archipelago includes short stories, origin myths, historical legends, poetry, diary entries, news reports and dialogues. Each of the 20 stories is presented in parallel English and Indonesian versions on facing pages, making this a great resource for intermediate language learners. Although written in the Indonesian national language, the stories hail from many different ethnic cultures and include a number of female characters who reveal the challenges faced by women in Indonesian society. In adopting this approach, the authors make the stories relevant and engaging for students, as well as provide fascinating windows onto the regional cultures found among these islands. The stories in this volume include: "Forbidden Love"-A story from West Kalimantan that tells of the tragic love between two first cousins who had to pay a hefty price for their love "Freshwater Dolphins of the Mahakam River"-A story in the form of blog reports from Borneo telling the legend of the freshwater dolphins in the Mahakam River and the challenges faced by the peoples of East Kalimantan "Pitung, the Hero of Batavia"-A story from Jakarta in which a Robin Hood-like figure who stole from the rich to pay the poor, played a heroic role in defending the poor against foreign-run gangs in colonial times And many more! Authors Katherine Davidsen and Yusep Cuandani are experienced language teachers who use these texts in their high school classes at international schools in Jakarta to fulfill the requirements for International Baccalaureate and Cambridge IGCSE curriculum courses in Indonesian language and culture. The stories are graded in terms of difficulty. Each one is accompanied by a set of discussion questions, a detailed vocabulary list, cultural notes keyed to the text and online native-speaker audio recordings. An extensive Indonesian-English glossary is provided at the back of the book.  English | 2021 | ISBN: 1646220056 | 272 pages | True EPUB | 11.22 MB The first collection of nonfiction by "one of the few truly important American writers of our time" (Sam Lipsyte).  English | 2021 | ISBN: 0198869096 , 978-0198869122 | 529 pages | True PDF | 8.68 MB Incompressible Fluid Dynamics is a textbook for graduate and advanced undergraduate students of engineering, applied mathematics, and geophysics. The text comprises topics that establish the broad conceptual framework of the subject, expose key phenomena, and play an important role in the |
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