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 English | 2020 | ISBN: 9086863523 , 978-9086863525 | 262 pages | True PDF | 8.76 MB This is the first book presenting the relation between coffee producers and consumers of coffee beverages, at marketing management level. Many books offer advice on how to write effective marketing strategies, but only few indicate how to implement them successfully. This book belongs to the second group. The proposed solutions can be applied by coffee producers, but can also be adapted to suit the needs of enterprises operating on other markets. The actual needs of the clients are presented, and the authors show how to implement and control the adopted marketing strategies to satisfy those needs. Valuable assets this book offers are the control system for the execution of the marketing strategy proposed by the authors (based on the Balanced Scorecard), and the aggregate of 38 indicators enabling you to determine the degree of implementation of the marketing strategy adopted by the enterprise.  English | 2022 | ISBN: 3110735113 | 78 pages | True PDF EPUB | 8.44 MB Digitalization has changed our economy and, with the imminent automation of consumption, is causing further major upheavals. Consumers are increasingly choosing subscriptions or season tickets to reduce the effort required to perform everyday activities such as buying clothes, preparing meals, listening to music, or city driving. This book focuses on subscriptions to consumer goods that consumers used to purchase in stationary retail stores.  English | 2021 | ISBN: 0190491744 | 441 pages | True PDF EPUB | 35.52 MB An accessible account of the role of the modern university in the creation of economics  English | 2021 | ISBN: 9781800620865 | 149 pages | True PDF | 28.71 MB Anyone who observes fruit trees may wonder how or why they behave in specific ways. Some trees grow upright while others have a spreading habit. Some produce many flowers and small immature fruit only to drop most of the fruit later on; others grow more strongly on their sunny side than their shady side. It is common to ascribe such behavior to the tree as a whole and state that trees preferentially "allocate" resources to specific organs. However, this is the wrong approach to understanding tree functioning and behavior. Trees are not in control of what they do. What trees do and how they function is shaped by the individual organs that make up the tree, not by the tree as a whole. The genetic code only indirectly determines the habit, structure and behavior of a tree by defining the behavioral and functional limits of the component organs, tissues and cells. Unlike animals that have a mechanism for collective control of the whole organism - a central nervous system - trees (and plants in general) are more appropriately considered as collections of semi-autonomous organs. These organs are dependent on one another for resources, such as water, energy and nutrients, but control their own destiny. This book presents a clear set of integrative concepts for understanding the overall physiology and growth of temperate deciduous fruit trees. The emphasis is on overarching principles rather than detailed descriptions of tree physiology or differences among the numerous species of fruit trees. Although the focus is on deciduous fruit trees, many aspects apply to evergreen fruit trees and trees that grow naturally in unmanaged situations.  English | 2020 | ISBN: 9811216363 | 279 pages | True PDF EPUB | 17.71 MB This book is an excellent primer for students to learn about physical properties, particularly mechanical properties of heterogeneous and multiphase materials and the cultivation of physical insight. Written by a prominent author who pioneered many of the concepts, this book provides a comprehensive coverage of fundamental and current topics in traditional composites and new heterogeneous materials.Topics covered include  English | 2021 | ISBN: 0197537928 | 305 pages | True PDF EPUB | 14.44 MB Around the globe, people who work in the helping professions are often heroic bridge-builders and creators of peaceful societies. They have in common, Marc Gopin argues, a set of cultivated moral character traits and psychosocial skills. They tend to be kinder, more reasonable, more self-controlled, and more goal-oriented towards peace. They are united by a particular set of moral values and the emotional skills to put those values into practice, allowing them to excel in what he calls "Compassionate Reasoning." In this book, Gopin draws upon the history of ethics along with his own thirty-year career in the field of peacebuilding to develop an understanding of this type of reasoning.  English | 2022 | ISBN: 8770226903 , 978-8770226905 | 156 pages | True PDF | 54.35 MB Well activation is one of the most important aspects in the oil and gas industries and nitrogen gas is predominately used. The gas, being light, is sent down the producing reservoir which will enhance the production or improve the flow of crude oil. In addition to the methods used to increase production there are several problems like sand production and water production from the producing wells.  English | 2021 | ISBN: 9781789249637 | 589 pages | True PDF | 18.38 MB This book brings together expert opinions from scientists to consider the evidence for climate change and its impacts on ticks and tick-borne infections. It considers what is meant by 'climate change', how effective climate models are in relation to ecosystems, and provides predictions for changes in climate at global, regional and local scales relevant for ticks and tick-borne infections. It examines changes to tick distribution and the evidence that climate change is responsible. The effect of climate on the physiology and behaviour of ticks is stressed, including potentially critical impacts on the tick microbiome. Given that the notoriety of ticks derives from pathogens they transmit, the book considers whether changes in climate affect vector capacity. Ticks transmit a remarkable range of micro- and macro-parasites many of which are pathogens of humans and domesticated animals. The intimacy between a tick-borne agent and a tick vector means that any impacts of climate on a tick vector will impact tick-borne pathogens. Most obviously, such impacts will be apparent as changes in disease incidence and prevalence. The evidence that climate change is affecting diseases caused by tick-borne pathogens is considered, along with the potential to make robust predictions of future events.  English | 2021 | ISBN: 3110597152 , 978-3110597158 | 436 pages | PDF | 34.21 MB The volume focuses on the years following the First World War (1918-1923), when political, military, cultural, social and economic developments consolidated to a high degree in Eastern Europe. This period was shaped, on the one hand, by the efforts to establish an international structure for peace and to set previously oppressed nations on the road to emancipation. On the other hand, it was also defined by political revisionism and territorial claims, as well as a level of political violence that was effectively a continuation of the war in many places, albeit under modified conditions. Political decision-makers sought to protect the emerging nation states from radical political utopias but simultaneously had to rise to the challenges of a social and economic crisis, manage the reconstruction of the many extensively devastated landscapes and provide for the social care and support of victims of war.  English | 2021 | ISBN: 1787357120 | 176 pages | True EPUB | 7.05 MB A comprehensive guide to the theory and practice of captioning and subtitling. |
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