Free Ebooks Download

Leading Edge Marketing Research 21st-Century Tools and Practices



Leading Edge Marketing Research 21st-Century Tools and Practices
Robert J. Kaden, Gerald L. Linda, Melvin Prince, "Leading Edge Marketing Research: 21st-Century Tools and Practices"
English | 2011 | pages: 505 | ISBN: 1412991315 | PDF | 16,7 mb
This book explores new and leading edge marketing research approaches as successfully practiced by visionaries of academia and the research industry. Ideal as either a supplementary text for students or as a guidebook for practitioners, this book showcases the excitement of a field where discoveries abound and researchers are valued for solving weighty problems and minimizing risks. The authors offer rich new tools to measure and analyze consumer attitudes, combined with existing databases, online bulletin boards, social media, neuroscience, radio frequency identification (RFID) tags, behavioral economics, and more. The reader will profit from the numerous contemporary case studies that demonstrate the key role of marketing research in corporate decision-making.

Free Ebooks Download

Law as a Leap of Faith And Other Essays on Law in General



Law as a Leap of Faith And Other Essays on Law in General
John Gardner, "Law as a Leap of Faith: And Other Essays on Law in General"
English | ISBN: 0199695555 | 2012 | 260 pages | PDF | 7 MB
How do laws resemble rules of games, moral rules, personal rules, rules found in religious teachings, school rules, and so on? Are laws rules at all? Are they all made by human beings? And if so how should we go about interpreting them? How are they organized into systems, and what does it

Free Ebooks Download

Late Marxism Adorno, Or, The Persistence of the Dialectic



Late Marxism Adorno, Or, The Persistence of the Dialectic
Fredric Jameson, "Late Marxism: Adorno, Or, The Persistence of the Dialectic"
English | 2007 | pages: 281 | ISBN: 1844675750 | PDF | 17,8 mb
In the name of an assault on "totalization" and "identity," a number of contemporary theorists have been busily washing Marxism's dialectical and utopian projects down the plug-hole of postmodernism and "post-politics." A case in point is recent interpretation of one of the greatest twentieth-century philosophers, Theodor Adorno. In this powerful book, Fredric Jameson proposes a radically different reading of Adorno's work, especially of his major works on philosophy and aesthetics: Negative Dialectics and Aesthetic Theory.

Free Ebooks Download

Justin Against Marcion



Justin Against Marcion
Andrew Hayes, "Justin Against Marcion "
English | ISBN: 1506423442 | 2017 | 270 pages | PDF | 1061 KB
In a period where Christianity was only beginning to form a definitive identity, Marcion played a remarkable and generative role. Andrew Hayes takes the measure of his impact on second-century Christianity through a close examination of the topics and structure of Justin Martyrs writings, especially the Dialogue with Trypho, demonstrating that Justin repeatedly described Christianity in a contra-Marcionite fashion. Arguing that the early part of the Dialogue is in fact a contra- Marcionite prelude to all the major themes in the rest of the piece, Hayes claims that the chief task Justin took for himself was to seize back from Marcion the terms of Christian self-definition. Marcion is thus far more important for Justins work than the few places where he is explicitly named might suggest, and Hayes shows that these texts are far from anomalous: they reveal Justins deeper agenda of presenting Marcion as a demonic instrument. Students of the second century, of Marcion and of Justin alike, will find much to reevaluate in these pages.

Free Ebooks Download

Jam Cultures About inclusion; joining in the action, conversation and decisions



Jam Cultures About inclusion; joining in the action, conversation and decisions
Jam Cultures: About inclusion; joining in the action, conversation and decisions by Jitske Kramer
English | September 1, 2020 | ISBN: 9462763585 | 256 pages | EPUB | 32 Mb
Inclusion is about participating. About establishing essential relations with strangers. About diversity, about cocreation. We need these elements because we are living and working together with people from different cultures and backgrounds. This makes inclusion, handling power and differences well, one of the greatest challenges of our times.