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 English | 2022 | ISBN: 1032223243, 1032223278 | 403 pages | True PDF | 6.35 MB Social marketing, a field first introduced by Philip Kotler and Gerald Zaltman in a pioneering article in the Journal of Marketing in 1971, uses marketing concepts to influence the behaviors of individuals and communities for the greater social good. Now, as the discipline celebrates its 50th anniversary, Success in Social Marketing provides an accessible and comprehensive guide to the field, introducing stories from around the world including public health, injury prevention, environmental protection, community engagement, financial well-being, and education. The 100 case examples contained in this book, each about two pages in length, follow an outline that includes key components of a campaign: Wicked Problem, Purpose & Focus, Priority Audience, Desired Behavior, Audience Insights, Marketing Intervention Mix, and Results. This common structure provides the reader with a clear sense of how success in social marketing may best be achieved in a wide variety of disciplinary and national contexts. Success in Social Marketing is intended to fill a gap in the market as well as inform and inspire students and practitioners through 100 easily digestible case studies. Issues addressed include public health (opioid use, mental health, COVID-19) , injury prevention (gun violence, youth suicide, texting while driving), environmental protection (wildfires, bicycle transportation in urban areas, food waste), community engagement (homelessness, racially motivated violence, voting) financial wellbeing (microfinance, savings, employment), and educational achievement (early childhood education, college applications, female participation in STEM programs), to name but a few.
 English | 2021 | ISBN: 1642731579 | 261 pages | True EPUB | 12.73 MB "Customer-originated Marketing" is a unique approach that scrutinizes all the options that are beneficial from the customer's perspective and feelings. These options include not only competitors in the same customer category, but also alternatives outside that category.  English | 2022 | ISBN: 1913947718 | 560 pages | True EPUB | 42.39 MB This one-stop handbook for architecture students provides step-by-step techniques for perfecting the vital skills of drawing, model making and surveying. It is a primer on the conventions of architectural representation and the use of materials. It also explains the primary elements of construction and structure from first principles, using clear diagrams and drawings. Recommended in the first year at numerous architecture schools, this second edition has been updated to include a new section on sustainability, more on types of drawing and when to use them, and more on structural principles and materials.  English | 2022 | ISBN: 1119888972 | 403 pages | True PDF | 18.23 MB Unravel the secrets of the universe and untangle cutting-edge physics
 English | 2022 | ISBN: 1718211473 | 330 pages | True PDF | 19.97 MB Don't waste your time doing workouts that leave large gaps in your strength or load you up with unnecessary, redundant exercises. Take a strategic approach to your workouts by using a proven system that trains strength through each joint's true full range of motion.
 English | 2022 | ISBN: 0367486113 | 221 pages | True PDF | 245.95 MB This book provides the tools to maintain and rebuild the interaction between architecture and public space. Despite the best intentions of designers and planners, interactive frontages have dwindled over the past century in Europe and North America. This book demonstrates why even our best intentions for interactive frontages are currently unable to turn a swelling tide of economic and technological evolution, land consolidation, introversion, stratification, and contagious decline. It uses these lessons to offer concrete locational, programming, design, and management strategies to maximize street-level interaction and trust between street-level architecture, its inhabitants, and the city.  English | 2022 | ISBN: 1419762044 | 240 pages | True EPUB | 50.39 MB Fashion and wisdom from style rebels in New York City and beyond In a world where stores, clothes, and trends have become increasingly standardized, fashion is one of the most powerful ways to explore and express our personalities, identities, and individuality. For years, renowned photographer Robbie Quinn has come across style rebels and bold expressionists on the streets of NYC and the world's largest cities, stopping them for impromptu photoshoots and testimonials. He's even given these eccentric lovers of style a name: Street Unicorns . In these pages, Quinn shares the portraits, viewpoints, and aspirations of more than 250 Street Unicorns with the hopes of inspiring readers to rediscover the most authentic parts of themselves. A vibrant declaration against ageism, racism, homophobia, and all other discriminations, this book is a love letter to those who aren't afraid to stand out, embrace nonconformity, and share who they are with the world.
 English | 2022 | ISBN: 3030947580 | 305 pages | True PDF EPUB | 45.81 MB How to develop best-practice strategy in a business or a multinational organization? Putting in value the strategy function and embracing a Holistic Management Strategy (HMS) framework would unleash performance for any business or organization. This book illustrates with real examples the HMS, a set of 10 frameworks that provide best-practice to design and develop strategy. The HMS approach is differentiated between business unit and divisional/group level, and adapted to situations of existing versus new markets and organic versus inorganic growth. The book introduces new topics such as integrated business model and strategy & financial plan at business unit level, attractiveness and opportunities framework for new markets linked with inorganic growth, portfolio horizons connected with the company's market valuation gap, leadership & management excellence programme (e.g. THICOSIV), company excellence based on a balanced designed and considered decision-making, the future of the strategy function, and seven meta-architectural levers to successfully address digital disruption.
 English | 2022 | ISBN: 1032249641 | 263 pages | True PDF | 35.97 MB With the COVID-19 pandemic, many business leaders question the need for strategy and the value of strategic planning and management in today's environment. This book will demonstrate that our approach to strategy development and implementation needs to change to be able to help organizations change. The proposed new approach in this book can provide insights and perspectives to keep strategy relevant by "Putting Strategy in Action" through developing a "Making the Future Happen Today" way of thinking and living.  English | 2022 | ISBN: 9811244286 | 186 pages | True PDF EPUB | 6.36 MB For students of Strategic Studies in small countries with limited financial, human and military resources, the available literature on Strategic Studies, in particular texts that seek to explain the key concepts and components of Strategic Studies, can be very alien in its focus to the strategic conditions and issues that these countries face.This book contains a collection of essays that seeks to discuss key concepts in Strategic Studies, as well as contemporary challenges in strategy and defence policy, from the perspective of small states. It is based on the idea — derived from the German philosopher of war, Carl von Clausewitz — that there is a distinction between logic and grammar: while the field of Strategic Studies contains a number of key concepts (such as geopolitics and geostrategy, strategic culture, arms dynamics and the phenomenon of military modernization) that are universal in logic, the grammar (that is, the specific manifestations of these concepts) in the contexts of small states is necessarily different from larger, more materially endowed, states. |
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