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 The Essential Marketing Glossary: Must-Know Terms and Definitions for Marketing Professionals by Marco Bardicchia English | 2022 | ISBN: N/A | ASIN: B0BPW9L8CN | 81 pages | EPUB | 0.15 Mb Are you tired of feeling lost in a sea of marketing jargon? Do you want to deepen your understanding of the field but don't know where to start? Look no further! The Essential Marketing Glossary is the perfect resource for anyone looking to learn about marketing.  The Economics of the Stock Market by Andrew Smithers 2022 | ISBN: 0192847090 | English | 224 pages | EPUB | 5 MB The current consensus economic model, the neoclassical synthesis, depends on aprioristic assumptions that are shown to be invalid when tested against the data and fails to include finance. Economic policy based on this consensus has led to the financial crisis of 2008, the 'Great Recession' that followed, and the slow subsequent rate of growth. In The Economics of the Stock Market, Andrew Smithers proposes a model that is robust when tested, and by including the impact of the stock market on the economy, overcomes both these defects. The faults of the current consensus model are shown to result typically from an unscientific methodology in which assumptions are held to be valid despite their incompatibility with data evidence. Smithers demonstrates examples of these faults: the Miller/Modigliani Theorem (the assumption that leverage does not affect the value of produced capital assets); the assumption that short-term and long-term interest rates, and the cost of equity capital, are co-determined; and the assumption that the decisions of corporate managements aim to maximise the present value of corporate assets ('profit maximisation') rather than the value determined by the stock market. The Economics of the Stock Market proposes a model that includes and explains the stationarity of real returns on equity, based on the interaction of the differing utility preferences of the managers of companies and the owners of financial capital. These claims are highly controversial, and Smithers proposes that the relative merits of the neoclassical synthesis and this proposed alternative can only be properly considered through public debate.
 The Dutch East India Company: The History of the World's First Multinational Corporation by Charles River Editors English | February 23, 2017 | ISBN: 1543295371 | 68 pages | EPUB | 2.29 Mb *Includes pictures *Includes contemporary accounts of the VOC's expeditions and conflicts *Includes a bibliography for further reading "Whereas pepper has nothing in it that can plead as a recommendation to fruit or berry, its only desirable quality being a certain pungency; and yet it is for this that we import it all the way from India!" - Pliny the Elder From classic grilled meat to exotic and savory 5-star dishes, pepper has long been the ultimate staple spice. While bulk pepper may be readily stocked in supermarkets and convenience stores today, there was once a time when the common spice was considered one of the most valuable commodities in the world. Merchants tripped over one another to get their hands on the tiny black beads, which live in colorful clusters of berry-like shells reminiscent of Christmas lights. They were so precious that an uncountable number of men crossed the turbulent and uncharted seas for them. In fact, the tropical spice was so highly sought after that blood was shed over the edible gold. To many, the mention of maritime merchants evokes an imagery of growling pirates donned in their stereotypical hats and a colorful parrot perched upon their shoulders. These nautical rascals wander the high seas in search of treasure and adventure. Though that imagery may be inaccurate, the real life companies that once dominated international waters operated on a similar thirst for conquest and riches. Perhaps the most famous - or as many would put it, infamous - of these naval corporations was the Dutch East India Company, also known as VOC. Established around the beginning of the 17th century, this nautical behemoth of a corporation was determined to squeeze everyone else out of the market. Vested with the power to wage war and exterminate any who dared stand in their way, the rest of the world stood by as the unstoppable force took over the whole of international maritime trade. The company would crush its opponents on the way to the top, establishing a monopoly on the global spice trade that would not only rock the world but forever change the course of modern business history. This book examines how the rabid consumer craving of a particular spice jumpstarted the legendary corporation, and how the Dutch East India Company rose to prominence through a brutal mix of financial acumen, merciless violence, and highly controversial business tactics. Along with pictures of important people, places, and events, you will learn about the Dutch East India Company like never before, in no time at all.  The Doppelgänger: Double Visions in German Literature By Andrew J. Webber 1996 | 392 Pages | ISBN: 0198159048 | PDF | 20 MB Ever since its literary coinage in Jean Paul's novel, Siebenkä (1796), the concept of Doppelgänger has had significant influence upon representations of the self in German literature. This study charts the development of the double from its origins in the Romantic period, through its moremarginal, but nonetheless significant, manifestations in the post-Romantic culture, to its revival at the fin-de-siècle and transfer to the silent screen.  The Crimmigrant Other: Migration and Penal Power By Katja Franko 2020 | 250 Pages | ISBN: 1138545961 | PDF | 4 MB Western societies areimmersed in debates about immigration and illegality. This book examines these processes and outlines how the figure of the "crimmigrant other" has emerged not only as a central object of media and political discourse, but also as a distinct penal subject connecting migration and the logic of criminalization and insecurity. Illegality defines not only a quality of certain acts, but becomes an existential condition, which shapes the daily lives of large groups within the society. Drawing on rich empirical material from national and international contexts, Katja Franko outlines the social production of the crimmigrant other as a multi-layered phenomenon that is deeply rooted in the intricate connections between law, scientific knowledge, bureaucratic practices, politics and popular discourse.  Martha Buskirk, "The Contingent Object of Contemporary Art " English | ISBN: 0262524422 | 2005 | 318 pages | PDF | 9 MB An exploration of transformations in the nature of the art object and artistic authorship in the last four decades.  Himadeep Muppidi, "The Colonial Signs of International Relations" English | 2012 | ISBN: 0231701225, 184904015X | PDF | pages: 198 | 5.4 mb Himadeep Muppidi traces the subtle influence of colonial forms of knowledge on modern schools of international relations, following the translation and transformation of this knowledge within postcolonial settings. Concentrating on the way in which individuals and institutions read their historical past in light of contemporary criticisms and concerns, Muppidi finds that certain methods for discussing or representing the colonized have become acceptable while others have been condemned. Both, however, can be equally colonial in intent and purpose, and the difference in their reception lies in the "processes of translation" that make one visible, the other invisible, and ultimately maintain the framework of a global colonial order.  The Cambridge Introduction to American Poetry since 1945 English | 2023 | ISBN: 1108482376 | 277 Pages | PDF | 2 MB Contemporary American poetry can often seem intimidating and daunting in its variety and complexity. This engaging and accessible book provides the first comprehensive introduction to the rich body of American poetry that has flourished since 1945 and offers a useful map to its current landscape. By exploring the major poets, movements, and landmark poems at the heart of this era, this book presents a compelling new version of the history of American poetry that takes into account its variety and breadth, its recent evolution in the new millennium, its ever-increasing diversity, and its ongoing engagement with politics and culture. Combining illuminating close readings of a wide range of representative poems with detailed discussion of historical, political, and aesthetic contexts, this book examines how poets have tirelessly invented new forms and styles to respond to the complex realities of American life and culture.
 The Business Case for AI: A Leader's Guide to AI Strategies, Best Practices & Real-World Applications by Kavita Ganesan English | April 5, 2022 | ISBN: 154452871X, 1544528728 | True EPUB | 316 pages | 4.8 MB AI is much more than a sexy marketing gimmick. At its core, it's a powerful business tool that can make operations and decision-making more efficient, employees more productive, and customers delighted.  Michael Redman, "The Best Jobs in the Music Industry: Straight Talk from Successful Music Pros" English | 2012 | ISBN: 1476817014 | EPUB | pages: 336 | 0.9 mb (Music Pro Guides). The Best Jobs in the Music Industry is an essential career guide for those who love music and are exploring different areas of the music industry beyond the obvious performer route. Michael Redman boils down the job requirements, skill sets, potential revenue, longevity, benefits, and challenges of a variety of music careers both direct and indirect, spanning from performer to label executive to recording engineer and music producer. Each description of a job starts with a short summary designed to help you decide right off the bat whether this might be something you want to explore further, followed by the real stories, paths to success, and challenges you may confront all in the words of real pros. Read and learn from people who have lived the music industry, navigated it well, and been successful. Redman interviewed over 70 pros in the business, including Lee Sklar (sessions and touring musician), Damon Tedesco (scoring mixer), Brian Felsen (CD Baby CEO), Mike Boris (worldwide director of music for McCann), Louis Clark (MTV/VH1 Music Supervisor), David Newman (composer), Michael Semanick (re-recording mixer), Conrad Pope (orchestrator), Todd Rundgren (musician), Gary Calamar (music supervisor), Mark Bright (producer), and Scott Matthews (producer). |
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