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 Gerald Zaltman, "How Customers Think: Essential Insights into the Mind of the Market" English | 2003 | pages: 349 | ISBN: 1578518261 | PDF | 10,4 mb How to unlock the hidden 95 per cent of the customer's mind that traditional marketing methods have never reached. This title provides practical synthesis of the cognitive sciences. Drawing heavily on psychology, neuroscience, sociology, and linguistics, Zaltman combines academic rigor with real-world results to offer highly accessible insights, based on his years of research and consulting work with large clients like Coca-Cola and Procter & Gamble. An all-new tool kit: Zaltman provides research tools - metaphor elicitation, response latency, and implicit association techniques, to name a few - that will be all-new to marketers and demonstrates how innovators can use these tools to get clues from the subconscious when developing new products and finding new solutions, long before competitors do.  Hourglass: A Novel by Keiran Goddard English | February 14, 2023 | ISBN: 1609458176 | True EPUB | 208 pages | 1.2 MB A FEBRUARY 2023 INDIE NEXT PICK
 Home Fires: How Americans Kept Warm in the Nineteenth Century (How Things Worked) by Sean Patrick Adams English | April 17th, 2014 | ISBN: 1421413574, 1421413566 | 200 pages | True EPUB | 4.75 MB "Easily the most thorough and best-grounded account of the coal-based system of heating in the nineteenth-century United States... authoritative." -The New England Quarterly  David Ashley, "History Without A Subject: The Postmodern Condition " English | ISBN: 0813317320 | | 288 pages | EPUB | 2 MB History Without a Subject presents a broad-ranging discussion of the topic of postmodernity. Beginning with an analysis of how changes in the global economy are affecting the lives of ordinary Americans, this book suggests that the postmodern condition in this country can be likened to the balkanization of culture and society and the "Brazilianization" of politics and the economy.Arguing that global trends are now more determining than nationally based institutions and organizations, David Ashley traces connections between the postmodern condition and the following developments: the American obsession with consumerism and debt; the loss of security and confidence in the work place; the "culture wars"; the declining quality of education; the loss of "public" intellectuals and debate about public interests; the bipartisan acceptance of many New Right policies; and the resurgence of ethnic and racial mistrust and division.Postmodernization is associated by Ashley with the removal of barriers that previously afforded Americans a certain autonomy from the rest of the world. As a result, not only are jobs now taken from the first world to the third world but also, and increasingly, third-world conditions are produced in the heart of first-world nations such as the United States.  Ivan T. Berend, "History Derailed: Central and Eastern Europe in the Long Nineteenth Century" English | 2005 | pages: 376 | ISBN: 0520245253, 0520232992 | PDF | 39,8 mb There is probably no greater authority on the modern history of central and eastern Europe than Ivan Berend, whose previous work, Decades of Crisis, was hailed by critics as "masterful" and "the broadest synthesis of the modern social, economic, and cultural history of the region that we possess." Now, having brought together and illuminated this region's storm-tossed history in the twentieth century, Berend turns his attention to the equally turbulent period that preceded it. The "long" nineteenth century, extending up to World War I, contained the seeds of developments and crises that continue to haunt the region today.  Madeleine Bonow, "Historical Aquaculture in Northern Europe " English | ISBN: 9187843625 | 2016 | 206 pages | PDF | 7 MB How were fishponds introduced, farmed and spread in Scandinavia and the Baltic Region in early modern times? What was their economic, social and religious importance? Which fish species were significant and why?  Yamuna Kachru, "Hindi" English | 2006 | ISBN: 902723812X, 9027238219 | PDF | pages: 332 | 2.2 mb This book presents the structure of Hindi keeping in view the sociolinguistic context of language use. It includes descriptions of sounds, devices of word formation, rules of phrase and sentence construction and conventions of language use in spoken and written texts incorporating the insights gained by application of recent linguistic theories. The account presented here, however, is free from abstruse technical vocabulary and modes of presentation that aim at justifying a particular linguistic model. This volume is primarily designed as a source of reference for linguists and educators who want to be better informed about the forms and functions of Hindi, and a resource for students and teachers of Hindi.  Kathy Kacer, "Hiding Edith: A True Story" English | 2006 | ISBN: 1897187068 | EPUB | pages: 152 | 3.2 mb The remarkable true story of a young girl named Edith and the French village of Moissac that helped her and many other children during the Holocaust. The town's mayor and citizens concealed the presence of hundreds of Jewish children who lived in a safe house, risking their own safety by hiding the children from the Nazis in plain site, saving them from being captured and detained and most certainly saving their lives.  Heart to Heart: A Conversation on Love and Hope for Our Precious Planet by Dalai Lama, Patrick McDonnell English | January 24th, 2023 | ISBN: 0063216981 | 144 pages | True EPUB | 71.81 MB From His Holiness the Dalai Lama and Mutt's cartoonist and award-winning author Patrick McDonnell comes a powerful and timely gem of a book on how to heal our relationship with the planet and each other.  Harlem 69: The Future of Soul by Stuart Cosgrove English | June 11, 2019 | ISBN: 1846974747 | 368 pages | EPUB | 5.20 Mb In 1969, among Harlem's Rabelaisian cast of characters are bandleader King Curtis, soul singers Aretha Franklin and Donny Hathaway, and drug peddler Jimmy 'Goldfinger' Terrell. In February a raid on tenements across New York leads to the arrest of 21 Black Panther party members and one of the most controversial trials of the era. In the summer Harlem plays host to Black Woodstock and concerts starring Sly and the Family Stone, Stevie Wonder and Nina Simone. The world's most famous guitarist, Jimi Hendrix, a major supporter of the Black Panthers, returns to Harlem in support of their cause. |
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