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With respect to architecture, the analysis of material aesthetics leads to a new understanding of the performance, imitation and transformation of surfaces, including the social meaning of such strategies. In the case of objects, surface treatments are equally important. However, object form (a specific design category), which can enter into tension with materiality, comes into particular focus. Only when materials are shaped do their various qualities emerge, and these qualities are, to a greater or lesser extent, transferred to objects. With a focus primarily on Roman Italy, the papers in this volume underscore the importance of material design and highlight the awareness of this matter in the ancient world.  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The contributors explore the tools and techniques used to work with sentiment, aesthetics and relationships through strategies including social media marketing, consumer research, algorithmic profiling, personal selling, and call centre and relationship management. The arts of attachment, as the various contributions demonstrate, play a crucial but often misunderstood role in the technical and organisational functioning of markets.  Free Download Stewart Arnold, "Marketing Strategies for Central and Eastern Europe " English | ISBN: 1138718262 | 2018 | 226 pages | EPUB | 2 MB This title was first published in 2001. Successful international marketing requires the development and implementation of marketing strategies responsive to different environments. This text examines the unique features of the marketing environment in Central and Eastern Europe and the impact that they have on the strategies used to enter and penetrate this region. It is based on the proceedings of the 6th annual conference on "Marketing Strategies for Central & Eastern Europe" held from the 2nd to the 4th of December 1998 in Vienna, Austria. The book presents the editors' view on marketing in Central and Eastern Europe and summarizes the main features and research results from the selected papers.  Free Download Peter Castro, Michae E Huber, "Marine Biology, 11th Edition" English | ISBN: 1259880036, 1260085104, 1260162575 | 2018 | EPUB | 496 pages | 568 MB Marine Biology covers the basics of marine biology with a global approach, using examples from numerous regions and ecosystems worldwide. This introductory, one-semester text is designed for non-majors. Authors Castro and Huber have made a special effort to include solid basic science content needed in a general education course, including the fundamental principles of biology, the physical sciences, and the scientific method. 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