|
|
|
 Free Download Effectiveness of Influencer Marketing English | 2023 | ISBN: 3658412968 | 345 Pages | PDF EPUB (True) | 15 MB Influencers are defined as independent opinion leaders on social media networks who influence the attitudes of their followers through blogs, tweets and the use of other social media. As a result, influencer marketing has become an integral part of brands' marketing strategies. This book has the overarching goal to examine the impact of influencer marketing on consumer behavior and the resulting business success. The first empirical project explicitly examines the question of which influencer characteristics should be considered in the selection process in order to increase different campaign metrics along the consumer decision journey. Campaign data from several brands is used for the project and is extended with survey data from a large-scale consumer survey. The second empirical project examines how the influencer marketing channel, compared to other firm and consumer activities, affects consumer interest and firm performance. The project uses historical data from one of Europe's largest specialized online retailers and analyzes it in a time series model.
 Free Download Effective Study Method for Students by Spencer, Andy; English | 2022 | ISBN: 979-8839717824 | 94 pages | True EPUB | 7.86 MB  Free Download Effective Software Development for the Enterprise: Beyond Domain Driven Design, Software Architecture, and Extreme Programming English | 2023 | ISBN: 1484293878 | 369 Pages | PDF EPUB (True) | 7.44 MB  Free Download Educating with Passion and Purpose by Shoaf, Rebekah;Matson, Meredith; English | 2023 | ISBN: 1119893615 | 227 pages | True PDF EPUB | 7.29 MB
 Free Download David Phillips, "Educating the Germans: People and Policy in the British Zone of Germany, 1945-1949" English | ISBN: 1472509552 | 2018 | 392 pages | PDF | 16 MB Educating the Germans examines the role of the British in the 'reconstruction' of education in occupied Germany from 1945 to 1949. It covers war-time planning for a future role in overseeing education at all levels in Germany, looks at policy and its implementation, describes the British personnel involved and their interaction with German authorities, and assesses the lasting effects of the British effort in securing the future development of education from Kindergarten to university in the emerging Federal Republic.  Free Download Edible Insects Processing for Food and Feed: From Startups to Mass Production by Edited by Simona Grasso and Matteo Bordiga English | 2023 | ISBN: 0367746948 | 370 pages | True PDF | 78.13 MB  Free Download Economics for Lovers of Literature English | 2023 | ISBN: 3031264851 | 91 Pages | PDF (True) | 1.5 MB This book provides an engaging introduction to economics through a literary lens. Drawing on writers such as James Joyce, George Eliot, Edith Wharton, Jane Austen, Charlotte Bronte, and Elizabeth Gaskell, each chapter is framed around a quote from a classic text of English literature that helps tease out a key economic concept and demonstrate its broader relevance. While rigorous, the book is virtually free of technical language and aims to give a concise overview of all the main topics in contemporary economics - from supply and demand, pricing, labour markets, externalities, and game theory, to environmental and behavioural economics, fiscal policy and business cycles, modern approaches to macroeconomics and economic growth.  Free Download Economics for Business by Sloman, John;Garratt, Dean;Guest, Jon;Jones, Elizabeth; English | 2023 | ISBN: 1292440112 | 767 pages | True PDF | 34.01 MB  Free Download Economic Law Reforms in the ASEAN Emerging Economies: A Review of Three Decades' Paths English | 2023 | ISBN: 9819915554 | 229 Pages | PDF (True) | 4 MB This book reviews the periodic changes in the legal policies of the late-developing ASEAN countries, often known as the CLMV countries (Cambodia, Laos, Myanmar, and Vietnam), in their continuous path toward globalization after the collapse of the socialist bloc. The book also identifies the characteristics of the legal reforms in their present stage guided by the common framework under the ASEAN Economic Community (AEC) moving toward 2025.  Free Download Economic Growth and Environmental Quality in a Post-Pandemic World: New Directions in the Econometrics of the Environmental Kuznets Curve English | 2023 | ISBN: 1032373504 | 337 Pages | PDF (True) | 12 MB |
: 