|
|
|
 Free Download Sensory Perceptual Issues in Autism Different Sensory Experiences - Different Perceptual Worlds by Bogdashina, Olga ( Author ) ON Jun-11-2003, Paperback By Olga Bogdashina 2003 | 224 Pages | ISBN: 1843101661 | PDF | 6 MB The ability to perceive accurately stimuli in the environment is basic to many areas of academic, communicative and social functioning. Although people with autism live in the same physical world and deal with the same `raw material' their perceptual world turns out strikingly different from that of non-autistic people. It is widely reported that autistic people have `unusual' sensory perceptual experiences that may involve hypo- and hypersensitivity, fluctuation between different `volumes' of perception and difficulty interpreting a sense.In this book, Olga Bogdashina attempts to define the role of sensory perceptual problems in autism identified by autistic individuals themselves. Often ignored by many professionals, this is one of the main problems highlighted by autistic individuals. This book singles out possible patterns of sensory experiences in autism and the cognitive differences caused by them. The final chapters are devoted to assessment and intervention issues with practical recommendations for selecting appropriate methods and techniques to eliminate the problems and enhance the strengths.Sensory Perceptual Issues in Autism and Asperger Syndrome is vital to teachers and other professionals working with autistic individuals to fully comprehend sensory perceptual differences in autism. This book will help readers select appropriate methods for dealing with autistic individuals. In addition, parents of autistic individuals and autistic individual themselves will find the information will enable them to initiate relevant strategies and environmental changes to facilitate more effective learning.  Free Download David S. Butler, "Sensitive Nervous System" English | 2006 | ISBN: 0975091026 | PDF | pages: 785 | 9.4 mb David Butler's classic text updates and integrates the growing science of neurodynamics. Physical examination of the nervous system is carefully illustrated and explained. Management strategies are underpinned by cutting edge neurobiology and evidence-based medicine. Over 300 drawings/illustrations.  Free Download Jeremy M. Wolfe, "Sensation & Perception" English | 2018 | pages: 627 | ISBN: 1605356417, 1605357448 | PDF | 54,5 mb Published by Sinauer Associates, an imprint of Oxford University Press. Sensation & Perception introduces students to their own senses. Human sensory and perceptual experience is emphasized, and the neuroscientific underpinnings of that experience introduced. By integrating current findings as the basics are presented, the authors impart to students that these are active areas of research. The Fourth Edition features an emphasis on Sensation & Perception in Everyday Life; this new box feature discusses a perceptual impairment or real-worl application related to the chapter topic. The text provides comprehensive treatment of higher perceptual/cognitive functions (e.g., attention, music, language) as well as expert coverage of sensory systems beyond vision and audition (including, notably, a full chapter on The Vestibular System and Our Sense of Equilibrium, and separate chapters on Taste and Olfaction). New material ranges from the latest neuroscience to medical applications to philosophical considerations. The book strives for a conversational tone that unites the voices of several domain specialists into a unified story of the human senses.  Free Download Hercules by Lucius Annaeus Seneca, translated by A. J. Boyle English | June 22, 2023 | ISBN: 0198856946 | True PDF | 816 pages | 5 MB Hercules is a tragedy of great theatrical, poetic, and cultural value. Written probably at the intersection of the principates of Claudius and Nero, it addresses central issues of early imperial Rome, even as it speaks profoundly to our times. Among its concerns are violence and madness; imperatives of family and self; Rome, identity and place; the nature of virtue; the longing for immortality; the theatre of rage; and the empire of death. The play is dramatically innovative, spectacular, and arresting: from its fiery, monumental god-prologue (the only one in Senecan tragedy), through meditative soliloquies, impassioned speeches, trenchant dialogue, a failed wooing scene with an impressive after-life in Tudor drama, a stunning entrance for Hercules and his captured hellhound, Theseus' ecphrastic narrative of the hero's infernal 'labour', to a familicidal madness scene and an emotionally turbulent, non-violent finale, in which the instinct for self-punitive suicide is thwarted by the claims of kinship and the acceptance of intolerable suffering. The whole is bound together by some of Seneca's most affective choral lyrics, as intellectually engaging as they are emotionally potent.  Free Download Alin Olteanu, "Semiotics and its Masters. Volume 2 " English | ISBN: 311079991X | 2022 | 360 pages | EPUB, PDF | 3 MB + 4 MB Semiotics has ever-changing vistas in consonance with changes in the ever-increasing complexity of life on Planet Earth.
 Free Download Mary Coghill, "Semiotics and City Poetics: Jakobson's Theory and Praxis (Semiotics, Communication and Cognition, 25) " English | ISBN: 3110614502 | 2022 | 200 pages | PDF | 11 MB Roman Jakobson stands alone in his semiotic theory of poetic analysis which combines semiotics, linguistics and structuralist poetics. This groundbreaking book proposes methods for developing Jakobson's theories of communication and poetic function. It provides an extensive range of examples of the kinds of Formalist praxis that have been neglected in recent years, developing them for the analysis of all poetry but, especially, the poetry of our urban future. Throughout the book the parameters of a city poetic genre are proposed and established; the book also develops the theory of the function of shifters and deixis with special reference to women as narrators. It also instantiates an experimental poetic praxis based on the work of one of Jakobson's great influences, Charles Sanders Peirce. Steadfastly adhering to the text in itself, this volume reveals the often surprising, hitherto unconsidered structural and semiotic patterns within poems as a whole.  Free Download Daniel Cavalcanti, "Semi-Definite Programming in Quantum Information Science" English | ISBN: 0750333413 | 2023 | 125 pages | PDF | 3 MB Semidefinite programming is a class of optimisation problem with application in physics, engineering and mathematics It is particularly suited to problems in quantum physics and quantum information science. This book is a self-contained introduction to semidefinite programming and its widespread application in quantum information science.
 Free Download Selling the American People: Advertising, Optimization, and the Origins of Adtech by Lee McGuigan English | July 18, 2023 | ISBN: 0262545446 | True EPUB | 348 pages | 7.9 MB How marketers learned to dream of optimization and speak in the idiom of management science well before the widespread use of the Internet.
 Free Download Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them By Moskowitz, Howard R 2007 | 272 Pages | ISBN: 0136136680 | PDF | 4 MB Can you remember the world before the iPod? How about the world before chunky tomato sauce or brown mustard? Many of these products came about not through focus groups and polling, but rather through research and development labs and marketers developing the products they knew customers would want, before customers knew they wanted them. Today your customers can actually help you create your next product. Rule Developing Experimentation (RDE) is a solution-oriented learning experience. RDE is the systematized process of designing, testing and modifying alternative ideas, packages, products, or services in a disciplined way so that the developer and marketer discover what appeals to the customer, even if the customer can't articulate the need, much less the solution. The book begins by presenting best practices in the RDE from some of today's top companies: HP, Prego, Vlasic, and Mastercard. It then goes on to examine RDEs use in innovation and design, and goes on to examine its possible uses in the international, political, bioinformatics, and finance areas. Filled with real-life stories, this book will change the way people think about selling to their present and future customers. "Everyone thinks they need to break rules, but Moskowitz and Gofman skillfully show us how to develop and use the rules to define new perspectives and make better business decisions in virtually any field. An absolute must-read for any businessperson facing fierce competition!"--Sean Bauld, Executive Vice President, Global Head of Marketing, Sales & Trading, Reuters "Over the last 15 years significant shareholder value has been destroyed by 'insightful and creative' marketers resulting in the shocking statistic that more than 90% of launches and re-launches do fail. Moskowitz and Gofman are serious geniuses who have dedicated their work to help all of us increase our chances of success significantly. RDE is a new tool that all marketers should acquire if they love their profession and are serious about creating shareholder value out of every launch."--Tex Gunning, Group Vice President, Unilever Asia "In a series of well-written and engaging examples, Moskowitz and Gofman vividly illustrate the value of a truly scientific approach to understanding what consumers really want. But more than that, they show how experimentation is not only the spice of life, but can spice up all of our lives.This book is as much fun to read as it is informative, and it is as deeply rooted in psychology as it is in the science of marketing. They really deliver the goods!"--Professor Stephen Kosslyn, Chair, Psychology Department, Harvard University "We've been teaching business students how to understand the 'mind of their customers' for a long time. Finally, the ordinary reader, as well as business people, social scientists, and politicians, can share in these tools. Moskowitz and Gofman have flattened the playing field with their book "Selling Blue Elephants." I applaud you both. Two thumbs up."--Professor Subrata Sen, Professor of Marketing, Yale University "We are in an age of the next killer application and it is elusive. "Selling Blue Elephants "is an absolute must read for any business moving from strategy to execution. Howard and Alex have built a process driven engine (RDE) that delivers actionable results that have a direct tie back to business directives. Bringing reality from concept is the key ingredient to a successful business idea--"Selling Blue Elephants "is the cookbook."--Peter Tripp, Vice President, Strategic Programs Office Global Outsourcing and Infrastructure Services, UNISYS "This book is a must read for anyone challenged with showing that systematic experimental design does not start and end in R&D but should be ingrained in the corporate mindset."--Dulce Paredes, PhD., Director, Consumer Sciences, Avon Products, Inc. Really great products and really huge successes "don't "come from focus groups! And if you simply rely on trial and error, or guesswork, you'll lose far more often than you'll win. Now, there's a solution: Rule Developing Experimentation (RDE), "the first systematized, disciplined, solution-oriented""business process of experimentation." In "Selling Blue Elephants," RDE's creators reveal how to systematically design, test, and modify alternative ideas, packages, products, and services, to discover offerings your customers will be passionate about...even if they can't articulate the need, much less the solution! Discover the seven "easy "steps that take you from cluelessness to clarity in just days... sometimes even "hours." Watch RDE succeeding in companies ranging from Hewlett-Packard to Campbell's, MasterCard to Maxwell House... and learn how to get the same outstanding results yourself, one step at a time, "every time!"Discover "how the world works" in your marketReveal the hidden rules that define your next breakthrough productCreate prototypes that answer the right questions, fastGet at the truths your customers don't know how to tell youUse automated tools to streamline the entire processStreamline your research, and get actionable answers in just daysExtend RDE value throughout the enterpriseFrom messaging to corporate communications to investor behaviorAbout the AuthorsHoward Moskowitz is President and CEO of Moskowitz Jacobs Inc. He is a well-known experimental psychologist in the field of psychophysics and an inventor of world-class market research technology. Widely published in the scientific press, Dr. Moskowitz is known worldwide as the leading thinker and creator of advanced research technology in the area of new product and concept development. His background includes a Ph.D. in Experimental Psychology from Harvard University and seven years as a Senior Scientist at the U.S. Army Natick Laboratories. In July 2004, he was elected as an IFT Fellow for his contributions in the field of food science and technology. He was also awarded the American Marketing Association's 2005 Charles Coolidge Parlin Marketing Research Award, regarded as the "Nobel Prize" of the market research industry. Dr. Moskowitz has spoken widely at both scientific and market research conferences, and guest-lectured at leading business schools including Wharton, Harvard, Yale, and the University of Texas at Austin. He also appeared weekly from 2004-2006 on ABC News Now as The Food Doctor, highlighting the food industry's most exciting innovations. Alex Gofman, VP and CTO of Moskowitz Jacobs Inc., is the architect of several globally-recognized market research technologies and holds multiple patents. Widely published in the scientific press on the topics of technology-oriented experimental psychology, he has led new methodologies and algorithms development as well as other aspects of MJI operations since joining the firm in 1992, and is lead developer and architect of its IdeaMap(R) family of products. He holds a BS and a MS in Computer Science from Donetsk National Technical University, where he graduated Summa Cum Laude in 1981. ContentsFOREWORD xiABOUT THE AUTHORS xiiiACKNOWLEDGMENTS xvINTRODUCTION 1PART 1 MAKING MONEY 17CHAPTER 1 HEWLETT-PACKARD SHIFTS GEARS 19CHAPTER 2 MAXWELL HOUSE'S CALCULUS OF COFFEE 27CHAPTER 3 DIALING UP DELICIOUS: MAJOR DISCOVERIES FROM VLASIC AND PREGO 47CHAPTER 4 HOW TO MAKE PEOPLE FEEL GOOD EVEN WHEN THEY PAY MORE 65CHAPTER 5 DISCOVER MORE ABOUT YOUR COMPETITORS THAN THEY THEMSELVES KNOW--LEGALLY! 87PART 2 MAKING THE FUTURE 105CHAPTER 6 RUBIK'S CUBE OF CONSUMER ELECTRONICS INNOVATION 107CHAPTER 7 BRIDGING COOL DESIGN WITH HOT SCIENCE 125PART 3 FLYING TO VENUS 153CHAPTER 8 MIND GENOMICS: CONSUMER MIND "ON THE SHELF" 155CHAPTER 9 MAKING THE PRESIDENT AND PUBLIC COMMUNICATIONS INTO "PRODUCTS" 183CHAPTER 10 RDE DEFEATS MURPHY'S LAW AND "BARES" THE STOCK MARKETS 205CHAPTER 11 ASIA CALLING, LTD.: THE CHINA ANGLE 225CHAPTER 12 RDE'S "BRAVE NEW WORLD!" 235EPILOGUE 239INDEX 241  Free Download Selecting MPLS VPN Services By Lewis, Chris 2006 | 428 Pages | ISBN: 1587051915 | PDF | 4 MB This is a guide for those using and defining MPLS VPN services. |
: 