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  Author: creativelivenew1   |   27 September 2023   |   comments: 0
Principles of Integrated Marketing Communications An Evidence–based Approach, 2nd Edition
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by Lawrence Ang

English | 2021 | ISBN: 1108703119 | 530 pages | True PDF | 24.75 MB
Marketing in the digital age poses major challenges for traditional and established practices of communication. To help readers meet these challenges Principles of Integrated Marketing An Evidence-based Approach provides a comprehensive foundation to the principles and practices of integrated marketing communications (IMC). It examines a variety of traditional and digital channels used by professionals to create wide-reaching and effective campaigns that are adapted for the aims of their organisations. This edition has been thoroughly revised and each chapter case studies of significant and award-winning campaigns from both Australian and international brands that illustrate the application of explored concepts; discussion and case study questions that enable readers to critically evaluate concepts and campaigns; a managerial application section that illustrates how concepts can be applied effectively in a real situation; a 'further thinking' section that expands knowledge of advanced concepts and challenges readers to think more broadly about IMC.

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  Author: creativelivenew1   |   27 September 2023   |   comments: 0
Principles of Goat Disease and Prevention
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by Rana, Tanmoy;

English | 2023 | ISBN: 1119896118 | 371 pages | True PDF EPUB | 32.15 MB
Learn to diagnose, treat, and clinically manage a wide variety of diseases in goats In Principles of Goat Disease and Prevention , veterinary medicine expert Dr. Tanmoy Rana delivers a singularly informative resource covering infectious diseases affecting ruminant animals. The book offers key insights into the most important aspects of common and unusual diseases affecting goats, providing clinical management best practices for veterinary practitioners engaged in the diagnosis and treatment of ruminant diseases. The author explains ruminant disease, as well as its diagnosis and treatment, systematically, explaining the etiopathogenesis of various pathogens, clinical symptoms, disease prevention and control, and the most recent advances in identifying and treating diseases in goats. Readers will also Perfect for undergraduate, postgraduate, and doctoral students studying veterinary medicine, Principles of Goat Disease and Prevention will also benefit practitioners and students with an interest in studying or preventing disease in ruminants.

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  Author: creativelivenew1   |   27 September 2023   |   comments: 0
Principles of General, Organic, & Biological Chemistry, 3rd Edition
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by Janice Gorzynski Smith

English | 2023 | ISBN: 126651712X | 743 pages | True PDF | 397.62 MB
Principles of General, Organic, & Biological Chemistry, 3e, is written for the 1-semester General, Organic, and Biological Chemistry course, for students pursuing careers in nursing, nutrition, environmental science, food science, and a wide variety of other health-related professions. This new edition is available in ALEKS, featuring:

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  Author: creativelivenew1   |   27 September 2023   |   comments: 0
Principles and Theories of Data Mining With RapidMiner
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by Ramjan Sarawut

English | 2023 | ISBN: 1668447312 | 326 pages | True PDF EPUB | 35.04 MB
The demand for skilled data scientists is rapidly increasing as more organizations recognize the value of data-driven decision- making. Data science, data management, and data mining are all critical components for various types of organizations, including large and small corporations, academic institutions, and government entities. For companies, these components serve to extract insights and value from their data, empowering them to make evidence-driven decisions and gain a competitive advantage by discovering patterns and trends and avoiding costly mistakes. Academic institutions utilize these tools to analyze large datasets and gain insights into various scientific fields of study, including genetic data, climate data, financial data, and in the social sciences they are used to analyze survey data, behavioral data, and public opinion data. Governments use data science to analyze data that can inform policy decisions, such as identifying areas with high crime rates, determining which regions need infrastructure development, and predicting disease outbreaks. However, individuals who are not data science experts, but are experts within their own fields, may need to apply their experience to the data they must manage, but still struggle to expand their knowledge of how to use data mining tools such as RapidMiner software. Principles and Theories of Data Mining With RapidMiner is a comprehensive guide for students and individuals interested in experimenting with data mining using RapidMiner software. This book takes a practical approach to learning through the RapidMiner tool, with exercises and case studies that demonstrate how to apply data mining techniques to real-world scenarios. Readers will learn essential concepts related to data mining, such as supervised learning, unsupervised learning, association rule mining, categorical data, continuous data, and data quality. Additionally, readers will learn how to apply data mining techniques to popular algorithms, including k-nearest neighbor (K-NN), decision tree, naïve bayes, artificial neural network (ANN), k-means clustering, and probabilistic methods. By the end of the book, readers will have the skills and confidence to use RapidMiner software effectively and efficiently, making it an ideal resource for anyone, whether a student or a professional, who needs to expand their knowledge of data mining with RapidMiner software.

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  Author: creativelivenew1   |   27 September 2023   |   comments: 0
Present Beyond Measure Design, Visualize, and Deliver Data Stories That Inspire Action
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by Pica, Lea;

English | 2023 ISBN: 1394202172 | 371 pages | True PDF | 21.29 MB
Are you suffering from Data Presentation Zombification?

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  Author: creativelivenew1   |   27 September 2023   |   comments: 0
Pregnancy and Postpartum Considerations for the Veterinary Team
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by Emily Singler

English | 2023 | ISBN: 1032524979 | 232 pages | True PDF | 32.39 MB
Precautions often apply to pregnancy in any workplace, but being a vet in practice presents additional specific risks. There are concerns and uncertainty about potential hazards, from radiation and inhalant anesthesia exposure, to zoonoses, and the additional mental stress in a profession that already carries high suicide risk.

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  Author: creativelivenew1   |   27 September 2023   |   comments: 0
Pre–Calculus All–in–One For Dummies Book + Chapter Quizzes Online
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by Sterling, Mary Jane;

English | 2023 | ISBN: 1394201249 | 627 pages | True PDF EPUB | 53.08 MB
The easy way to understand and retain all the concepts taught in pre-calculus classes

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  Author: creativelivenew1   |   27 September 2023   |   comments: 0
Practice and Re–Emergence of Herbal Medicine
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by Chakraborty, Raja;Sen, Saikat;

English | 2023 | ISBN: 9815080423 | 216 pages | True PDF EPUB | 32.25 MB
Practice and Re-emergence of Herbal Medicine focuses on current research in Indian traditional medicine. Chapters cover many facets of herbal medicine, including quality control and experimental validation, intellectual property issues, pharmacovigilance and the therapeutic use of herbal medicine. The book informs readers about the effectiveness of traditional medicine systems, like Ayurveda and Siddha, in the region with reference to specific communities. The book also highlights herbal medications for diseases such as COVID-19, cancer and erectile dysfunction. The book is a timely reference for researchers interested in ethnobotany, alternative medicine and the practice of herbal medicine in indigenous communities.

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  Author: creativelivenew1   |   27 September 2023   |   comments: 0
Practice Makes Perfect Basic Math Review and Workbook, 3rd Edition
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by Carolyn Wheater;

English | 2023 | ISBN: 1264872593 | 273 pages | True PDF EPUB | 43.41 MB
The ideal study guide for success in Basic Math―updated with the latest strategies and hundreds of practice questions Practice makes perfect―and this study guide gives you all the practice you need to gain mastery in Basic Math. Whether you're a high school or college student, or a self-studying adult, the hundreds of exercises in Practice Makes Basic Math Review and Workbook, Third Edition will help you become comfortable, and ultimately gain confidence with the material. This updated edition features the latest strategies and lesson instruction in an accessible format, with thorough review followed immediately by a variety of practice questions. Covering all the essential basic math topics, this book will give you everything you need to help with your schoolwork, exams, and everyday life!

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  Author: creativelivenew1   |   27 September 2023   |   comments: 0
Practical Threat Detection Engineering A hands–on guide to planning, developing, and validating detection capabilities
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by Megan Roddie, 
Jason Deyalsingh, 
Gary J. Katz

English | 2023 | ISBN: 1801076715 | 328 pages | True/Retail PDF EPUB | 18.11 MB
Go on a journey through the threat detection engineering lifecycle while enriching your skill set and protecting your organization

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