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  Author: creativelivenew1   |   27 September 2023   |   comments: 0
Marketing Management, 4th Edition
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by Greg W. Marshall, Mark W. Johnston

English | 2023 | ISBN: 1260598233 | 477 pages | True PDF | 89.6 MB
Greg Marshall and Mark Johnston, both of Rollins College, have taken great effort to represent marketing management the way it is actually practiced in successful organizations today. The 4th edition, written for today's students in an interesting, lively, professional tone, has received the exclusive endorsement of the American Marketing Association as the recommended key resources for the PCM exam. The content of the 4th edition reflects the major trends in the managerial practice of marketing, and the pedagogy is crafted around learning and teaching preferences in today's classroom. Newly incorporated coverage includes the impact of the COVID-19 pandemic on supply chain and crisis management, global privacy practices among Big Tech, Robocalls with the new "TRACED Act," influencer marketing, consumer marketing attention to diversity, equity and inclusion, gender-based segmentation, disruptive innovation and enhanced content focused on Gen Z alongside many others! Additionally, 25 new key terms have been added based on the rapid changes occurring to ensure currency.

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  Author: creativelivenew1   |   27 September 2023   |   comments: 0
Manufacturing Technologies and Production Systems Principles and Practices
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by Abhineet Saini

English | 2023 | ISBN: 1032429739 | 431 pages | True PDF | 22.62 MB
The book which is part of a 2-volume handbook set presents a collection of recent advances in the field of industrial engineering, design, and related technologies. It includes state-of-the-art research conducted in the fields of Industry 4.0/5.0, smart systems/industries, robotics and automation, automobile engineering, thermal and fluid engineering, and its implementation. Manufacturing Technologies and Production Principles and Practices offers a comprehensive description of the developments in industrial engineering primarily focusing on industrial design, automotive engineering, construction and structural engineering, thermo-fluid mechanics, and inter-disciplinary domains. The book captures emerging areas of materials science and advanced manufacturing engineering and present the most recent trends in research for emerging researchers, field engineers, and academic professionals.

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  Author: creativelivenew1   |   27 September 2023   |   comments: 0
Manias, Panics, and Crashes A History of Financial Crises, 8th Edition
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by Robert Z. Aliber;Charles P. Kindleberger;Robert N. McCauley;

English | 2023 | ISBN: 303116007X | 433 pages | True PDF EPUB | 13.25 MB
In the Eighth Edition of this classic text on the financial history of bubbles and crashes, Robert McCauley joins with Robert Aliber in building on Charles Kindleberger's renowned work. McCauley draws on his central banking experience to introduce new chapters on cryptocurrency and the United States as the 21st Century global lender of last resort. He also updates the book's coverage of the recent property bubble in China, as well as providing new perspectives on the US housing bubble of 2003-2006, and the Japanese bubble of the late 1980s. And he gives new attention to the social psychology that leads people to take the risk of investing in Ponzi schemes and asset price bubbles. For the first time in this revised and updated edition, figures highlight key points to ensure that today's generation of finance and economic researchers, students, practitioners and policy-makers―as well as investors looking to avoid crashes―have access to this panoramic history of financial crisis.

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  Author: creativelivenew1   |   27 September 2023   |   comments: 0
Managing Luxury Brands A Complete Guide to Contemporary Luxury Brand Strategies
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by Cattaneo, Eleonora;

English | 2023 | ISBN: 139860674X | 361 pages | True PDF EPUB | 22.31 MB
Learn what makes a luxury brand, how to successfully market them in a changing global context and what opportunities sustainable luxury and the latest technological developments present.

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  Author: creativelivenew1   |   27 September 2023   |   comments: 0
Making Miniature Period Furniture for Dolls' Houses
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by Law, Angela;

English | 2023 | ISBN: 071984276X | 160 pages | True EPUB | 85.77 MB
Demonstrating some of the many different miniature making techniques used by miniaturists in the creation of 1:12 scale historically accurate representations of furniture, interiors, and fantasy pieces. Drawing from the author's extensive experience, Making Miniature Period Furniture for Dolls' Houses aims to inspire miniaturists to create not just the projects in this book, but also their own stunning, historically accurate pieces, using influences from throughout history and their imaginations.

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  Author: creativelivenew1   |   27 September 2023   |   comments: 0
Making Miniature Period Furniture for Dolls' Houses
Free Download Making Miniature Period Furniture for Dolls' Houses
by Law, Angela;

English | 2023 | ISBN: 071984276X | 160 pages | True EPUB | 85.77 MB
Demonstrating some of the many different miniature making techniques used by miniaturists in the creation of 1:12 scale historically accurate representations of furniture, interiors, and fantasy pieces. Drawing from the author's extensive experience, Making Miniature Period Furniture for Dolls' Houses aims to inspire miniaturists to create not just the projects in this book, but also their own stunning, historically accurate pieces, using influences from throughout history and their imaginations.

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  Author: creativelivenew1   |   27 September 2023   |   comments: 0
Making It Happen How to Create a Sustainable Career in the Music Industry
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by Hannah Trigwell

English | 2023 | ISBN: 1032155906 | 283 pages | True PDF | 23.39 MB
Making It Happen is a comprehensive guide to navigating the modern music industry, that redefines what 'making it' means for musicians, and inspires and educates musicians on the different options for generating revenue from their art. This book offers theoretical and practical advice on making music, creating promotional content and embracing traditional and emerging social media platforms into your marketing strategies. Through interviews with music industry experts, readers can expect professional tips and advice, as well as clear instructions on how to build a dream team, make content, share that work and grow an audience to enable long-term business sustainability. In the modern music industry, having multiple revenue streams leads to a stable income. Making It Happen offers unique insights into the innovations and technologies available to contemporary music makers, making it essential reading for independent musicians, music business students, music producers and marketers.

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  Author: creativelivenew1   |   27 September 2023   |   comments: 0
Making Fast Electric Model Power Boats
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by Williams, Ian;

English | 2023 | ISBN: 0719842603 | 192 pages | True EPUB | 29.55 MB
Fast electric model power boats have long outclassed other boat types in terms of speed, and racing them is becoming an ever-more popular pastime. Success in this exciting hobby relies not just on the skill of the boat's handler, but on the design and build of the boat as well. Illustrated with numerous photographs and diagrams showing technical details, this book looks at all aspects of building a model electric power boat, including How to choose a model and spot design flaws, especially in moulded hulls, and how to repair many of those faults, Brushed and brushless motors, and their speed controllers, drive systems and propellers, Guidance on rechargeable cells and the correct chargers, and safety tips for lithium polymer cells, Tips on construction and how to set up a boat for racing, Detailed instructions for building a wooden three-point outrigger hydroplane and Radio systems, wiring and connectors. While the emphasis of this book is on performance for competition use, beginners and recreational boaters are well catered for as many of the chapters start from first principles, rather than assuming a high level of initial competence. It covers all aspects of fast electric boating, from hull design right through to racing at world championships and setting speed records. Therefore, whether you are looking to compete or operate fast electric power boats as a hobby, it is a must-have addition to your library.

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  Author: creativelivenew1   |   27 September 2023   |   comments: 0
Mainstreaming Cryptocurrency and the Future of Digital Finance
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by Taherdoost Hamed

English | 2023 | ISBN: 1668483688 | 350 pages | True PDF EPUB | 20.06 MB
Money is no longer limited to physical currency or credit and debit cards; however, cryptocurrencies are emerging due to recent technological advancements. Financial markets have been revolutionized as a result of innovative technological trends. It seems that there is no way to evade embracing new trends in the financial markets; without them, we will be destined to fail. Mainstreaming Cryptocurrency and the Future of Digital Finance provides an overview of the advantages and disadvantages of current cryptocurrency-based payment methods aiming to leverage technology to create better financial services in different businesses. The book also discusses fintech, the cryptocurrency market, trading tips and techniques, brokers and how they work, digital wallets, analytical tools to pick cryptocurrencies, and risk management methods to leverage a secure investment in cryptocurrencies. Covering key topics such as digital money, trading, and financial technologies, this premier reference source is ideal for managers, business owners, industry professionals, researchers, academicians, scholars, instructors, and students.

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  Author: creativelivenew1   |   27 September 2023   |   comments: 0
Magnetics, Dielectrics, and Wave Propagation with MATLAB® Codes, 2nd Edition
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by Carmine Vittoria

English | 2023 | ISBN: 1032555688 | 493 pages | True PDF | 20.21 MB
Future microwave, wireless communication systems, computer chip designs, and sensor systems will require miniature fabrication processes in the order of nanometers or less as well as the fusion of various material technologies to produce composites consisting of many different materials. This requires distinctly multidisciplinary collaborations, implying that specialized approaches will not be able to address future world markets in communication, computer, and electronic miniaturized products.

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