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One is now only too aware that various platforms are very systematically using the advantages stemming from algorithmic power and platform externalities to mine and privatize personal data that is in turn sold to advertisers who target not just the present but also future economic behaviours of users. One now also hears of the complicity of some of these platforms in data breaches that have contributed to the making and unmaking of political fortunes of key political parties across geographies. This unprecedented power of platforms is, however, being challenged today. Data breaches, evidence of platform manipulations, platform complicities with state surveillance, and their monopolist behaviours and its consequences for competition and data privacy have become the basis for regulatory responses from governments throughout the world. 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