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![]() Free Download Dan B. Allender, "Marriage Forecasting: Changing the Climate of Your Relationship One Conversation at a Time" English | 2010 | ISBN: 0830838414 | EPUB | pages: 192 | 0.3 mb What's the forecast for your marriage? Marriages are as variable as the weather, and every marriage has a climate. Some are chilly and lack intimacy. Others are stormy and filled with conflict. But while the weather outdoors is beyond our control, the communication climates within our homes can be changed-for the better. Communication specialist Tim Muehlhoff offers simple strategies for improving the climate of a marriage. Our individual words and actions always take place within an overall atmosphere of expectations. Without a healthy climate of trust, we are prone to miscommunication and misunderstanding. Muehlhoff shows how to take an accurate climate reading of a relationship and explains what causes climates of poor communication. 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The book discusses consumer and organizational buyer behaviour; segmentation; targeting; product and service positioning; pricing; channels of distribution; logistics; advertising; sales promotion; public relations; product issues; e-marketing; sales forecasting; and marketing research and information systems. Strategic issues like portfolio analysis, reverse marketing, and stages of the marketing planning process and its place in the corporate plan are explained. Furthermore, key definitions, marketing theories with author references, explanatory figures, diagrams and examples of marketing practice are also provided. ![]() Free Download Marketing Psychology: The Paradigm in the Wings By Gordon Foxall 1997 | 220 Pages | ISBN: 0333662776 | PDF | 14 MB This text portays the behaviour of consumers as influenced by its environmental consequences and extends this analysis to marketing management by proposing a novel understanding of the marketing firm. 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