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 Free Download Svenja Bembenek, "Effiziente Marketingkampagnen - Erfolgsfaktoren von Effie-Gewinnern: Konzepte erfolgreicher und wirkungsvoller Werbekommunikation" Deutsch | 2019 | pages: 119 | ISBN: 3658273968 | PDF | 1,3 mb Dieses Buch identifiziert und erläutert zwölf Werbewirkungsfaktoren, die nachweislich einen entscheidenden Einfluss auf den Erfolg und die Effizienz von Werbekampagnen und Marketingkommunikation haben. Dafür wurden mehr als Tausend eingereichte Effie-Werbekampagnen der letzten 36 Jahre analysiert, und die Erfolgsfaktoren wurden jeweils nach Unternehmens- versus Verbraucherperspektive der Werbekampagnen unterteilt und betrachtet. Die Ergebnisse geben Aufschluss darüber, welche Erfolgsfaktoren den Erfolg und die Effizienz signifikant beeinflussen - und somit die Chance auf einen Effie-Preis erhöhen. Zudem werden konkrete Handlungsempfehlungen hinsichtlich der Gestaltung einer effizienten Werbekampagne gegeben, und anhand eines Leitfragebogens werden konkrete Möglichkeiten zur Implementierung aufgezeigt.  Free Download Effective Interventions in the Lives of Criminal Offenders By Byron R. Johnson Ph.D. (auth.), John A. Humphrey, Peter Cordella (eds.) 2014 | 149 Pages | ISBN: 1461489296 | PDF | 2 MB This book provides the most current thinking on effective interventions in the lives of criminal offenders. Original articles by leading criminologists provide in-depth analyses of "turning points" in the desistance process experienced by criminal offenders. An understanding of the sources of turning points (or interventions) across the life course is vital to assessing their impact on criminal behavior. Three sources of interventions in criminal careers are identified in the literature: structural location, human agency and situated choice. Structural location refers to the social place occupied by an individual in the social structure: including marital and occupational status, education and income, and so on. Human agency means the active will of an individual to change his or her behavior, that is, the decision to stop engaging in criminal activities. In addition, situated choice coordinates the offender's willingness to end a life of crime with the social structural supports that increase the odds of criminal desistance. This comprehensive book considers all three sources of turning points-structural location, human agency, and situated choice-across the life course of criminal offenders. The book also provides a section on cross-cultural perspectives on the effectiveness of interventions in the careers of criminal offenders. The policy implications of each intervention are considered in individual chapters. In addition, the authors suggest a research agenda to further the understanding of the interplay among the key interventions across the life course. This book will be of interest to researchers studying criminology from a life course perspective, as well as crime prevention, and public policy.  Free Download Effective Group Work in Primary School Classrooms: The SPRinG Approach By Peter Kutnick, Peter Blatchford (auth.) 2014 | 212 Pages | ISBN: 9400769903 | PDF | 2 MB This book offers a challenge to traditional approaches to classroom teaching and pedagogy. The SPRinG (Social Pedagogic Research into Groupwork) project, part of a larger research programme on teaching and learning funded by the Economic and Social Research Council (ESRC), was developed to enhance the learning potential of pupils working in classroom groups by actively involving teachers in a programme designed to raise levels of group work during typical classroom learning activities. Internationally, the SPRinG project is the largest evaluation of effective group working methods in comparison to traditional teaching, with findings that show raised levels of pupil achievement and a doubling of sustained, active engagement in learning. The opening chapters present arguments regarding the relationship of social interaction and children's cognitive development and examine theories that explain why social interactional processes should be integrated into primary school pedagogic practices. Next, the book describes the conceptual and methodological basis for the SPRinG studies, especially its focus on the relational approach, the type of involvement of teachers and classroom planning. Further chapters present key results and describe the background and methods used to establish SPRinG-based effects on pupil progress in mathematics, literacy and science, including both macro and micro assessments; how the SPRinG approach affected pupil-pupil interactions and teacher-pupil interactions, as measured by systematic on-the-spot observations and analyses of videotapes of groups working on specially designed tasks work; and effects on pupil self-completed measures of motivation and attitudes to group work.The book also analyses reflections of teachers who have worked with SPRinG: moving from theory to practice as well as adding insights associated with implementing SPRinG principles in schools. Drawing upon developmental psychological, social psychological and classroom research, it develops a new and ambitious social pedagogic approach to classroom learning, with a stress on group work, which will be of interest to researchers, teachers and policy-makers.This book includes contributions from Andrew Tolmie and Ed Baines, who were also involved in the ScotSPRinG and SPRinG projects.
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 Free Download Steve Pace - Edwards Air Force Base: Experimental Flight Test Center Motorbooks International | 1994 | ISBN: 0879388692 | English | 196 pages | PDF | 137.14 MB
 Free Download Maria Bruquetas Callejo, "Educational Reception in Rotterdam and Barcelona: Policies, Practices and Gaps " English | ISBN: 9089646442 | 2014 | 324 pages | PDF | 2 MB The reception of newcomer youngsters by schools constitutes a policy issue in Europe already for decades. This book deals with how practitioners in Rotterdam and Barcelona apply existing policies for the reception of immigrant students, the dilemmas they face and the strategies they design as a response. Using a combination of discursive, organizational, and ethnographic research techniques, the author studies to what extent practices conform to policies, and to what extent they diverge from them in basic principles.
 Free Download Educational Policy Innovations: Levelling Up and Sustaining Educational Achievement By Sing Kong Lee, Wing On Lee, Ee Ling Low (auth.), Sing Kong Lee, Wing On Lee, Ee Ling Low (eds.) 2014 | 242 Pages | ISBN: 9814560073 | PDF | 3 MB This volume presents how high performing education systems over the world are constantly innovating their educational policies to nurture their citizens for the challenges of the future economy and the anticipation of the unknown. This volume includes a state-of-the-art review of the literature in this field, several commissioned focal chapters focusing on the distinctive case of Singapore and internationally commissioned chapters of several other accomplished education systems around the world. A comparative study of Singapore against other high performing education systems is included to provide greater insights to the possible applications to other education systems.
 Free Download Educational Delusions?: Why Choice Can Deepen Inequality and How to Make Schools Fair By Gary Orfield, Erica Frankenberg 2013 | 330 Pages | ISBN: 0520274733 | PDF | 5 MB The first major battle over school choice came out of struggles over equalizing and integrating schools in the civil rights era, when it became apparent that choice could be either a serious barrier or a significant tool for reaching these goals. The second large and continuing movement for choice was part of the very different anti-government, individualistic, market-based movement of a more conservative period in which many of the lessons of that earlier period were forgotten, though choice was once again presented as the answer to racial inequality. This book brings civil rights back into the center of the debate and tries to move from doctrine to empirical research in exploring the many forms of choice and their very different consequences for equity in U.S. schools. Leading researchers conclude that although helping minority children remains a central justification for choice proponents, ignoring the essential civil rights dimensions of choice plans risks compounding rather than remedying racial inequality.  Free Download Education, Globalization, and the Nation State By Andy Green 1997 | 216 Pages | ISBN: 0333683153 | PDF | 11 MB In this book Andy Green develops on his earlier historical work on Education and State Formation in a study of education and the nation state in an era of globalization. Education, Globalization and the Nation State offers the first sustained analysis of the implications of globalization for modern education systems. In a series of historical and comparative essays ranging from Europe to America and Asia, Green assesses the changing relations between education and the nation state in different regions, and concludes that the national education system is far from obsolete.  Free Download Education for Animal Welfare By Edward N. Eadie 2011 | 90 Pages | ISBN: 3642168132 | PDF | 4 MB This book deals with the role of education in improving animal welfare and reducing animal suffering inflicted by humans. It embraces situations in which humans have direct control over animals or interfere directly with them, but it considers also indirect animal suffering resulting from human activities. Education is regarded in the broad sense of creating awareness and facilitating change. First, consideration is given to a number of specific themes in which education can make an important contribution towards reducing animal suffering, and subsequently an examination is made of a number of interrelated contexts in which education can address the various themes.  Free Download Ian C. Friedman, "Education Reform" English | 2003 | pages: 273 | ISBN: 0816049629 | PDF | 2,4 mb Looks at the current issues in U.S. education reform, including such topics as accountability, school safety, school choice, and vouchers. |
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