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 Free Download Market Entry Strategies for the PR China: An Empirical Study on the Beer and Softdrink Industry By Alexander G. C. Dony (auth.) 1999 | 234 Pages | ISBN: 382446781X | PDF | 6 MB Since the emergence of consumer spending in the late eighties, the People's Republic of China has met with an invasion of consumer goods companies willing to exploit the country's promising consumer base. Yet, there is a discrepancy between China's vast potential for company growth and the negative experiences Western companies have to cope with when trying to gain a foothold on the mainland. Alexander G. C. Dony examines market entry behaviour in China on the basis of a structured empirical analysis and discusses the crucial issues of a successful entry strategy. The author highlights areas - mainly related to China's geographical segmentation, its highly dynamic situation, and its idiosyncrasies - which require particular attention when developing an appropriate entry mode and an effective marketing plan.  Free Download Marine Technology by Raden Sjarief Widjaja, Hasanudin, Yuda Apri Hermawan, Azman Ismail, Fatin Nur Zulkipli, Andreas Öchsner English | PDF EPUB (True) | 2024 | 134 Pages | ISBN : 3031677870 | 35.8 MB This book explores a variety of research topics in marine technology delving into a wide array of crucial research topics within the maritime industry and its technology, encapsulating the latest research findings presented at The 8th International Conference on Marine Technology (SENTA 2023). It provides the exchange of recent knowledge, experiences, and innovations in the field of marine science and technology encompassing naval architecture and technology; marine system and safety; ocean, coastal, and offshore engineering; shipping, port, and maritime logistics; underwater technology; and advanced technology in maritime industry. This book covers studies ranging from ship design and production technique comprising ship design process, ship hydrodynamics, ship structure and advanced ship material, and ship management and production technology. The book also examines the invention in marine operation, marine machinery and maintenance system, and marine safety including digital technology in marine system and safety. It also addresses the topics on coastal, ocean, and offshore technology starting from coastal/offshore hydrodynamics, ocean energy, mooring line analysis to offshore structure analysis. In addition, shipping, port, and marine logistic researches are also conveyed in this book especially on shipping operation optimization, port development, green port, and smart shipping development. Moreover, underwater technology and advanced technology in marine industry i.e. computer vision technology for underwater vehicles, digital technology on ship design and production, and advanced computer technology in port and shipping development are discovered. In overall, this book offers a cradle for the exchange of ground-breaking ideas, fostering collaboration, and potentially setting the stage for significant developments in the marine technology.
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