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 Free Download Find Your Market-Oriented Competitive Advantage: A Toolkit for Strategy and Branding English | 2024 | ISBN: 3031716620 | 168 Pages | PDF (True) | 4.5 MB Competitive advantage is the core of a winning strategy. Still, only a few companies have a competitive advantage. This book helps a business create a competitive advantage. It replaces product- and production-oriented thinking with a market-oriented way of thinking.  Free Download Finanzwirtschaftliche Unternehmensbewertung By Thomas Hering (auth.) 1999 | 208 Pages | ISBN: 3824470446 | PDF | 6 MB Die Bewertung ganzer Unternehmen ist wegen ihrer hohen Komplexität und großen finanziellen Bedeutung bei Unternehmenskäufen und Fusionen eine wichtige Disziplin der Betriebswirtschaftslehre. Unter dem Eindruck der Shareholder-Value-Diskussion gewinnen seit einigen Jahren Auffassungen von einem quasi-objektiven, "marktorientierten" Unternehmenswert an Verbreitung, die in vielerlei Hinsicht einen Rückschritt gegenüber den in Deutschland erreichten Forschungsstand bedeuten. Thomas Hering setzt diese auf idealisierten Kapitalmarktvorstellungen beruhende Marktwertlehre in Beziehung zur investitionstheoretisch begründeten subjektiven Wertlehre, die den Unternehmenswert funktional (d. h. aufgabenbezogen) definiert, und führt beide zu einer einheitlichen Bewertungstheorie zusammen. Hierzu formuliert er ein allgemeines Zustands-Grenzpreismodell (ZGPM), das nicht nur einen Beitrag zur Integration der Investitions- und Finanzierungstheorie leistet, sondern auch praktische Schätzungen von Unternehmenswerten ermöglicht.  Free Download Fiona Tolan, "Fiction of Margaret Atwood, The " English | ISBN: 1350336777 | 2024 | 212 pages | PDF | 3 MB Winner of the 2023 Atwood Society Award for Best Book on Atwood and Her Work Margaret Atwood is one of the most significant writers working today. Her writing spans seven decades, is phenomenally diverse and ambitious, and has amassed an enormous body of literary criticism. In this invaluable guide, Fiona Tolan provides a clear and comprehensive overview of evolving critical approaches to Atwood's work. Addressing all of the author's key texts, the book deftly guides the reader through the most characteristic, influential, and insightful critical readings of the last fifty years. It highlights recurring themes in Atwood's work, such as gender, feminism, power and violence, fairy tale and the gothic, environmental destruction, and dystopian futures. This is an indispensable companion for anyone interested in reading and writing about Margaret Atwood.  Free Download Fehlzeiten wirksam reduzieren: Konzepte, Maßnahmen, Praxisbeispiele By Peter Nieder (auth.), Professor Dr. Peter Nieder (eds.) 1998 | 170 Pages | ISBN: 3409189718 | PDF | 4 MB Prof. Dr. Peter Nieder lehrt Personalwesen an der Universität der Bundeswehr in Hamburg. Forschungsschwerpunkte sind der Abbau von Innovationshemmnissen, die Gestaltung von Veränderungsprozessen auf der Basis von Organisationsentwicklung und Projekte betrieblicher Gesundheitsförderung. Seit 1985 arbeitet er zusammen mit drei Partnern in der "Organisationsberatung für IMAR" (IMAR steht für Information, Motivation, Akzeptanz und Reaktion).  Free Download Feed the Planet by Steinmetz, George;Bourne Jr., Joel K.;Pollan, Michael;, Joel K. Bourne, Michael Pollan English | 2024 | ISBN:1419774263 | 256 pages | True EPUB | 182.23 MB  Free Download FLIPPING FORTUNE: Mastering the Art of Real Estate Renovations for Profit by Nella Byran English | March 25, 2024 | ISBN: N/A | ASIN: B0CW1G3C12 | 41 pages | EPUB | 0.13 Mb Are you ready to unlock the secrets of real estate renovation and flip your way to fortune? Welcome to "Flipping Fortune: Mastering the Art of Real Estate Renovations for Profit," your ultimate guide to navigating the exhilarating world of property flipping with confidence and creativity.
 Free Download Aaron John Gulyas, "Extraterrestrials and the American Zeitgeist: Alien Contact Tales Since the 1950s" English | ISBN: 0786471166 | 2013 | 260 pages | PDF | 4 MB Since the 1950s, men and women around the world have claimed to have had contact with human-like visitors from space. This book explores how the "contactee" subculture has critiqued political, social and cultural trends in the United States, Europe and elsewhere. Not merely quaint relics of the 1950s Atomic Age, contactees have continued their messages of transformation into the 21st century. Regardless of whether these alleged contacts took the form of physical meetings or channeled paranormal psychic communications, or whether they actually happened at all, contactees have provided a consistently relevant source of commentary on this world and beyond.  Free Download Evaluating NATO Enlargement: From Cold War Victory to the Russia-Ukraine War by James Goldgeier, Joshua R. Itzkowitz Shifrinson English | February 25, 2023 | ISBN: 3031233638 | 662 pages | MOBI | 2.11 Mb Mobilizing an interdisciplinary group of scholars and practitioners, this book reviews the history and consequences of NATO's post-Cold War enlargement into Central and Eastern Europe. It offers a nuanced discussion of the merits and drawbacks of NATO enlargement across the different actors involved and compares the results of the policy against potential alternatives that were not chosen. Particular attention is given to NATO enlargement's influence on the course of U.S. foreign policy, democracy and security in Central and Eastern Europe, NATO's own development as a political and military institution, and relations with China and Russia (including the 2022 Russia-Ukraine War). Written for an engaged audience, the book is designed to appeal to students, researchers, and policymakers alike while offering both policy insights and avenues for future scholarship.
 Free Download Gulnaz Sibgatullina, "European Muslims and the Qur'an: Practices of Translation, Interpretation, and Commodification " English | ISBN: 3111096033 | 2023 | 274 pages | PDF | 3 MB This edited volume aims to advance a Muslim-centered perspective on the study of Islam in Europe. To do so, it brings together a range of case studies that illustrate how European Muslims engaged with their Sacred Scripture while being part of a Christian-dominated social and political space. The research presented in this volume seeks to analyse Muslims' practices of translating, interpreting and using the Qur'an as a sacred object and, thus, pursues three main research agendas. Part I focuses on the issues of Muslim-Christian relations in Europe and studies how these relations have engendered discursive connections between Muslim- and Christian-produced texts related to the study and interpretation of the Qur'an. Part II aims to bring scholarly attention to the under-represented cases of Muslim communities in Europe. This part introduces new research on Polish-Belarusian, Daghestani, Bosnian and Kazan Tatars and examines local traditions of producing vernacular Qur'ans and commodification of Qur'anic manuscripts. The final section of the volume, Part III, contributes to filling in the gaps related to the theoretical and conceptual framing of Muslim translation activities. The history of religious thought and practice in European history is in many ways still uncharted territory. This book aims to contribute to a better understanding of the cultural history of the Qur'an and Muslim agency in interpreting, transmitting and translating the Sacred Scripture.
 Free Download Erlebniswelten und Stimmungen in der Anzeigenwerbung: Analyse emotionaler Werbebotschaften By Erika Woll (auth.) 1997 | 275 Pages | ISBN: 3824465671 | PDF | 10 MB Die erlebnisbetonte Positionierung von Produkten und Dienstleistungen ist heute weit verbreitet. Wer in der Flut emotionaler Werbebilder auffallen will, muß strategisch vorgehen und benötigt zunächst einen Überblick über die aktuelle Werbelandschaft. Eine objektive Analyse des Bedeutungsgehalts bildbetonter emotionaler Werbung ist aber schwierig, da diese Werbung in der Regel spontan wirkt und beim Betrachter vielfältige Assoziationen auslöst. Aufbauend auf den Erkenntnissen der modernen Werbeforschung und der Emotionspsychologie entwickelt Erika Woll eine innovative computergestützte Methode zur standardisierten, routinemäßigen, effizienten, zuverlässigen und validen Analyse emotionaler Werbebotschaften. Funktionsweise und Anwendungsmöglichkeiten werden am Beispiel der Anzeigenwerbung für Parfum demonstriert. |
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