|
|
|
 Free Download International Handbook of Behavioral Health Assessment Christian U. Krägeloh, Mohsen Alyami English | 2023 | ISBN: 1752445848 | 1072 Pages | PDF | 27 MB  Free Download International Fisheries Law: Persistent and Emerging Challenges by Bjørn Kunoy, Tomas Heidar English | 2025 | ISBN: 1032794453 | 406 Pages | True PDF | 3.9 MB  Free Download International Direct Marketing: Principles, Best Practices, Marketing Facts By Professor Jürgen Hesse PhD, Professor Manfred Krafft PhD, Kay Peters (auth.), Dr. Manfred Krafft, Dr. Jürgen Hesse, Jürgen Höfling, Kay Peters, Dr. Diane Rinas (eds.) 2007 | 326 Pages | ISBN: 3540396314 | PDF | 14 MB Direct marketing is a fast-growing and dominant domestic marketing instrument in many countries. Direct marketing follows the path of the rapid advances of globalization: international direct marketing (IDM) is already a multi-billion dollar business and an attractive instrument for foreign market entry and international customer communication.This book is the first to focus exclusively on IDM, combining state-of-the-art knowledge, best practice and unique dаta: The first part is a comprehensive, well-structured review, covering relevant sources ranging from academic journals to practitioner magazines. The second part consists of best practice examples of various aspects of IDM. The third part contains a summary of a proprietary consumer study on direct marketing attitudes and affinities across 24 countries in North America, Europe and Asia. The book provides the reader with a comprehensive and easy-to-understand guide to international direct marketing.Direct Marketing has now come of age...internationally. The authors define, illustrate and demonstrate that direct marketing can play on a level field with other forms of international and global marketing communication. Packed with relevant examples and illustrated with individual market data, this text is a "must have" for every CMO focused in growing the business outside the home market. Don E. Schultz, Professor of Integrated Marketing Communication, Northwestern UniversityEvery marketer intending to cross borders or expand globally should have this book, even if you are already an "old hand" at entering new markets. Astute cultural notes, pertinent and contemporary case studies and solid statistics for individual countries combine to make this an invaluable resource that is truly without precedent.Dr. Ramesh A. Lakshmi-Ratan, Executive Vice President and Chief Operation Officer of the DMA  Free Download International Congress of Mathematicians: July 6-14, 2022 (7 Volumes) by Dmitry Beliaev, Stanislav Smirnov English | 2023 | ISBN: 3985470588 | 5939 Pages | True PDF | 100 MB
 Free Download International Company Taxation in the Era of Information and Communication Technologies: Issues and Options for Reform By Anne Schäfer (auth.) 2006 | 228 Pages | ISBN: 3835003119 | PDF | 4 MB As a result of the progress in information and communication technologies (ICT) economic activities have become less dependent on time and place. This is leading to manifold changes in economic structures. Consequently, the question is whether and to what extent the existing rules of international company taxation are still applicable in an appropriate way. Anne Schäfer analyses the current issues of international company taxation with regard to the economic changes induced by the use of ICT and provides reform approaches for international company taxation which cover the whole system of international taxation. She presents proposals for the reform of the definition of a company's residence, the definition of the permanent establishment, the possibilities of profit allocation and the methods to avoid international double taxation. In addition, the interrelations between these issues are taken into account. Amongst others, the author argues for an extension of the definition of a permanent establishment for employees working permanently abroad and for an implementation of formula apportionment in the European Union.
 Free Download International Advertising and Communication: Current Insights and Empirical Findings By Barbara Mueller (auth.), Sandra Diehl, Ralf Terlutter (eds.) 2006 | 513 Pages | ISBN: 3835004557 | PDF | 6 MB This volume presents a wide selection of studies and works in the area of international communication. The growing globalisation of markets requires of firms to take an increasingly international orientation in developing communication policies. The goal of this book is to contribute to more systematic research in this field. Renowned communication researchers from Europe, the U.S., Asia and Australia have contributed to the making of this book. This mix of international authors offers the reader a comprehensive overview of current thinking and cutting-edge research in the area of international advertising and communication. The book includes seven main areas: " Advertising and Communication Effects " Advertising and Information Processing " Communication and Branding " Emotional, Social and Individual Aspects of Communication " Communication and New Media " International Advertising " Perspectives on the Future of International Advertising  Free Download Internal Research & Development Markets By Dr. Eric Kasper (auth.) 2006 | 333 Pages | ISBN: 3790817287 | PDF | 3 MB In times of global markets, increasing competition and short product life cycles the effective and efficient management of industrial research and development (R&D) activities is of central importance for companies as well as for the whole economy. Traditionally the resources for R&D projects are allocated via planning- and budgeting procedures, evaluation methods and hierarchical decision-committees. This book presents resource allocation via internal markets as an alternative to such hierarchical decision procedures. It appears that the implementation of internal R&D markets has positive effects on the effectiveness and efficiency of internal R&D resource allocation processes. Internal R&D markets can help to overcome the weaknesses of traditional hierarchical structures, since they are characterised by short communication and decision procedures and thus contribute to the reduction of information asymmetries.
 Free Download John Lauritz Larson, "Internal Improvement: National Public Works and the Promise of Popular Government in the Early United States" English | 2001 | pages: 343 | ISBN: 0807825956, 0807849111 | PDF | 2,0 mb When the people of British North America threw off their colonial bonds, they sought more than freedom from bad government: most of the founding generation also desired the freedom to create and enjoy good, popular, responsive government. This book traces the central issue on which early Americans pinned their hopes for positive government action-internal improvement.  Free Download Interkulturelles Management By Martin K. Welge, Dirk Holtbrügge (auth.), Dr. Dr. Niels Bergemann, Dr. Andreas L. J. Sourisseaux (eds.) 2003 | 520 Pages | ISBN: 3662079720 | PDF | 25 MB Das Buch gibt einen Überblick über relevante Aspekte interkulturellen Managements. Werte, Führungsverhalten, Kommunikation, Motivation und Entscheidungsfindung werden unter interkulturellem Aspekt im ersten Teil des Bandes dargestellt, wobei auch auf die organisatorischen Bedingungen interkulturellen Managements eingegangen wird. Im zweiten Teil werden Handlungsfelder interkulturellen Managements, wie Personalauswahl im internationalen Kontext, Training interkultureller Kompetenzen, Organisations- und Personalentwicklung, Reintegration und länderbezogene Aspekte diskutiert. Ferner wird auch auf besondere Anwendungsbereiche in der öffentlichen Verwaltung oder bei internationalen Forschungs- und Entwicklungsvorhaben eingegangen und Fragen der Ausbildung internationaler Managementkompetenz erörtert. Die Kapitel der Vorauflage wurden vollständig überarbeitet und aktualisiert sowie unter Berücksichtigung der neuesten Literatur erweitert. Sieben neue Kapitel berücksichtigen aktuelle Entwicklungen des Themenbereichs.
 Free Download Interkulturelle Kompetenzen im Human Resource Management: Empirische Analyse konzeptioneller Grundfragen und der betrieblichen Relevanz By Andrea Graf (auth.) 2004 | 396 Pages | ISBN: 3824491419 | PDF | 8 MB Unternehmen, die Mitarbeiter mit unzureichenden interkulturellen Kompetenzen ins Ausland entsenden oder für internationale Aufgaben einsetzen, gehen ein beträchtliches Kostenrisiko ein. Eine wesentliche Ursache für die mangelhafte Berücksichtigung interkultureller Fähigkeiten bei der Personalselektion sind konzeptionelle und anwendungsorientierte Forschungsdefizite. Auf der Basis von acht empirischen internationalen Studien untersucht Andrea Graf Validität, Kulturabhängigkeit und betriebliche Relevanz interkultureller Kompetenzen. Grundlage sind fünf kompetenzorientierte Fragebogen, wobei die Autorin für drei der Instrumente deutschsprachige Adaptionen entwickelt und validiert. Die einzelnen Dimensionen interkultureller Kompetenz (u.a. Aussagen über deren Stellenwert in der organisationalen Zusammenarbeit) werden evaluiert und aus den Resultaten werden Empfehlungen für die internationale Personalauswahl und -entwicklung abgeleitet. |
: 