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  Author: creativelivenew1   |   13 November 2024   |   comments: 0
Medienrechtsbewertung Der Wert audiovisueller Medienrechte im dualen Rundfunksystem
Free Download Medienrechtsbewertung: Der Wert audiovisueller Medienrechte im dualen Rundfunksystem By Gerrit Brösel (auth.), Gerrit Brösel (eds.)
2002 | 233 Pages | ISBN: 3824476924 | PDF | 22 MB
Mit der Zulassung privater Fernsehsender in den 1980er Jahren hat sich der Konkurrenzkampf um die Zuschauer verschärft. Er wird mit publikumswirksamen Programminhalten geführt, zu deren Ausstrahlung der Erwerb audiovisueller Medienrechte erforderlich ist. Stetig steigende Rundfunkgebühren und nicht zuletzt die Krise der sogenannten Kirch-Gruppe lassen jedoch Zweifel aufkommen, ob die teilweise astronomischen Preise, die von öffentlich-rechtlichen und privaten Fernsehveranstaltern - vor allem für einzelne Sportübertragungsrechte - gezahlt werden, gerechtfertigt sind. Vor diesem Hintergrund entwickelt Gerrit Brösel ein theoretisch fundiertes Konzept zur Bewertung audiovisueller Medienrechte als Entscheidungshilfe für die Fernsehveranstalter des dualen Rundfunksystems. Hierzu überträgt er die Erkenntnisse und das Instrumentarium der modernen funktionalen Unternehmungsbewertungstheorie auf die Medienrechtsbewertung. Er integriert die Verfahren zur Ermittlung des Entscheidungswertes der Medienrechte in Programmplanungsmodelle, welche die branchenspezifischen Besonderheiten im Zielplan und im Entscheidungsfeld der Bewertungssubjekte berücksichtigen.

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  Author: creativelivenew1   |   13 November 2024   |   comments: 0
Medienmanagement Content gewinnbringend nutzen Trends, Business–Modelle, Erfolgsfaktoren
Free Download Medienmanagement: Content gewinnbringend nutzen: Trends, Business-Modelle, Erfolgsfaktoren By Andrej Vizjak, Max Ringlstetter (auth.), Dr. Andrej Vizjak, Prof. Dr. Max Ringlstetter (eds.)
2001 | 214 Pages | ISBN: 3409119043 | PDF | 7 MB
Dr. Max Ringlstetter ist Professor für Betriebswirtschaftslehre an der katholischen Universität Eichstätt. Sein Lehrstuhl hat sich in den vergangenen Jahren verstärkt mit Neuen Medien, Konvergenz in der Medienindustrie und den Folgen beschäftigt. Dr. Andrej Vizjak ist Vice President von A. T. Kearney und Mitglied des Münchner Büros. Aufgrund seiner umfassenden praktischen Managementerfahrung in der Medienindustrie und als Berater hat er sich in der Telekommunikations- und High-Tech-Praxisgruppe von A. T. Kearney auf das Thema Medien spezialisiert. Die Autoren sind Berater und Branchenexperten.

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  Author: creativelivenew1   |   13 November 2024   |   comments: 0
Medicinal Spices and Herbs from India Volume 2
Free Download Medicinal Spices and Herbs from India: Volume 2: Beneficial Health Effects of 20 Exotic Spices
English | 2025 | ISBN: 1774916967 | 454 Pages | PDF (True) | 14 MB
Indian spices are known for their tremendous advantages, both as medicines as well as in cuisine. This two-volume book provides valuable and detailed information about the pharmacological and therapeutic benefits of traditional and exotic Indian spices grown on Indian soil and available across geographical boundaries.

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  Author: creativelivenew1   |   13 November 2024   |   comments: 0
Medicinal Spices and Herbs from India Volume 1
Free Download Medicinal Spices and Herbs from India: Volume 1:
Introduction, Therapeutic Properties, and Commercial Products

English | 2025 | ISBN: 1774916940 | 480 Pages | PDF (True) | 34 MB

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  Author: creativelivenew1   |   13 November 2024   |   comments: 0
Medicinal Plants used in Traditional Persian Medicine
Free Download Medicinal Plants used in Traditional Persian Medicine
by Hartwig Schulz, Seyed Ahmad Emami
English | 2023 | ISBN: 1800621655 | 480 Pages | True PDF | 53 MB

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  Author: creativelivenew1   |   13 November 2024   |   comments: 0
Medical Ethics
Free Download Medical Ethics by Raimondo G. Russo
English | February 29, 2024 | ISBN: 3031424433 | 381 pages | MOBI | 1.91 Mb
Medical practitioners have always been expected to abide by certain standards of conduct and uphold certain values, more or less throughout the world. In this book, besides discussing specific ethical issues, the author ponders questions such as the right to life and the integrity of the human person. Ethics in medicine takes account of the principles that underlie the best decisions, particularly in unusual circumstances - such as a pandemic. Many of these are enshrouded in the oaths most doctors take - the Hippocratic Oath is perhaps the best known, and has influenced numerous others over the centuries. However, these principles and the resulting conduct have taken different directions at various moments in history and in different parts of the globe, though always primarily oriented to the protection of human health. The author compares some interesting similarities and differences, tracing the main social, legal and religious attitudes, in what has come to be known as"medical ethics", with all its benefits to Mankind.

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  Author: creativelivenew1   |   13 November 2024   |   comments: 0
Medical Device Cybersecurity for Engineers and Manufacturers, 2nd Edition
Free Download Medical Device Cybersecurity for Engineers and Manufacturers, Second Edition
by Wirth, Gates, Smith

English | 2024 | ISBN: 1630819913 | 481 pages | True PDF | 12.01 MB

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  Author: creativelivenew1   |   13 November 2024   |   comments: 0
Mediaeval Manichaean Book Art
Free Download Zsuzsanna Gulacsi, "Mediaeval Manichaean Book Art: A Codicological Study of Iranian and Turkic Illuminated Book Fragments from 8th-11th Century East Central Asia"
English | 2005 | pages: 266 | ISBN: 900413994X, 9004383328 | PDF | 10,1 mb
Mediaeval Manichean Book Art focuses on a corpus of c. one hundred fragments of exquisitely illuminated manuscripts that were produced under the patronage of the Turkic-speaking Uygurs in the Turfan region of East Central Asia between the 8th and 11th centuries CE, and used in service of the local Manichaean church. By applying a codicological approach to the analysis of these sources, this study casts light onto a lost episode of Central Asian art history and religious book culture.

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  Author: creativelivenew1   |   13 November 2024   |   comments: 0
Media Influence on Opinion Change and Democracy
Free Download Media Influence on Opinion Change and Democracy: How Private, Public and Social Media Organizations Shape Public Opinion
by Manuel Goyanes, Azahara Cañedo
English | 2024 | ISBN: 3031702301 | 235 Pages | True PDF | 6.76 MB

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  Author: creativelivenew1   |   13 November 2024   |   comments: 0
Media Influence on Opinion Change and Democracy How Private, Public and Social Media Organizations Shape Public Opinion
Free Download Manuel Goyanes, "Media Influence on Opinion Change and Democracy: How Private, Public and Social Media Organizations Shape Public Opinion"
English | ISBN: 3031702301 | 2024 | 249 pages | EPUB | 4 MB
This book reviews and advances the theoretical and empirical knowledge at the intersection of opinion change and democracy. Specifically, the volume addresses how opinion change and political persuasion unfold in three main domains of media effects: private media (i.e., news organizations), public service media (state-own media services), and social media platforms. Divided in these three different sections, the volume serves as a venue to discuss and further advance the most recent theoretical assumptions and empirical findings that underpin our current understanding on how media influence public opinion and shape liberal democracies. The book also explores how media literacy and critical thinking can mitigate the effects of misinformation and propaganda, emphasizing the importance of educating the public to discern credible information from deceptive content. Furthermore, it discusses the ethical implications of media practices and the responsibilities of media producers in maintaining the integrity of democratic discourse. By highlighting these aspects, the book provides a comprehensive understanding of the complex interplay between media, public opinion, and democracy, offering valuable insights for scholars, policymakers, and anyone interested in the role of media in shaping public opinion.

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