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 Free Download The Story of Nature: A Human History by Jeremy Mynott English | October 29, 2024 | ISBN: 0300245653 | True EPUB | 376 pages | 34.9 MB The story of humanity's evolving relationship with the natural world from pre-history to the present day  Free Download The Splendour of Modernity: Japanese Arts of the Meiji Era by Rosina Buckland English | July 30, 2024 | ISBN: 1789148553 | True EPUB | 304 pages | 56.8 MB A comprehensive overview of Japanese art between 1865 and 1915.  Free Download Meliha B. Altunışık, Oktay F. Tanrisever, "The South Caucasus - Security, Energy and Europeanization" English | 2017 | ISBN: 1138858633, 0367872137 | EPUB | pages: 292 | 0.4 mb This book explores developments in the countries of the South Caucasus - Armenia, Azerbaijan and Georgia - since the EU included the region in the European Neighbourhood Policy in 2003. It considers issues related to energy, ethnic conflict, steps towards regional integration, and, above all, security - including the involvement of Russia, Iran, Turkey and the United States. It assesses the key importance of energy, argues that the prospects for regional integration are weak, and contends that while the approach of Europe and the United States has been confused and weak, not holding out great hope of EU or NATO membership, Russia's interest and involvement in the region is strong, and growing.  Free Download The Soldiers' Peace: Demobilizing the British Army 1919 by Michael Senior English | December 21, 2018 | ISBN: 1526703041 | 224 pages | PDF | 3.78 Mb Armistice in 1918 presented the British government with an enormous challenge - how could the British army that had been built up on an unprecedented scale during the war be cut back to a peacetime size and how could millions of soldiers be returned to civilian life?In November 1918, the last month of the war, the British army numbered 3.75 million. One year later that number was reduced to 890,000. This was a remarkable feat of demobilization but, as Michael Senior shows, it was by no means a trouble-free process. He describes in vivid detail how demobilization took place, the acute difficulties that arose, and how they were dealt with.The obstacles that had to be overcome were legion, and urgent, for the task had to be completed rapidly to prevent social unrest. At the same time prisoners of war had to be repatriated, the wounded and maimed had to be cared for and permanent cemeteries had to be laid out for the battlefield dead. In addition, war materiel had to be disposed and the army had to be reorganized into a force suitable for the challenges of 1919.The task was immense, as were the risks, and Michael Senior's study makes fascinating reading.
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 Free Download Willem Salet, "The Self-Build Experience: Institutionalisation, Place-Making and City Building " English | ISBN: 1447348427 | 2020 | 296 pages | PDF | 26 MB Using a broad international comparative perspective spanning multiple countries across South America, Europe and Africa, contributors explore resident-led self-building for low- and middle-income groups in urban areas. Although social, economic and urban prosperity differs across these contexts, there exists a recurring, cross-continental, tension between formal governance and self-regulation. Contributors examine the multifaceted regulation dilemmas of self-building under the conditions of modernisation and consider alternative methods of institutionalisation, place-making and urban design, reconceptualising the moral and managerial ownership of the city. Innovative in scope, this book provides an array of globalised solutions for navigating regulatory tensions in order to optimise sustainable development for the future.  Free Download The Secrets of Finnish Sauna Design by Lassi A. Liikkanen, Gavan Smith, Mikesch Muecke Ph.D. English | April 23, 2021 | ISBN: 1683150260 | 216 pages | PDF | 11 Mb A Handbook for Experience-Driven Sauna DesignFor Builders of Rustic Sauna Cabins and Designers of Contemporary Apartment Saunas
 Free Download The Secret History of the Court of England: The Scandalous History that the Georgians Didn't Want You to See by Stephen Basdeo, Rachael Gillibrand English | March 3, 2023 | ISBN: 1399015826 | 368 pages | PDF | 12 Mb All your questions involving the scandalous history of Georgian Britain will be answered in Lady Anne Hamilton's Secret History of the Court of England, originally published in 1832 and reprinted at long last!
 Free Download The Salience of Marketing Stimuli: An Incongruity-Salience Hypothesis on Consumer Awareness By Gianluigi Guido Ph.D. (auth.) 2001 | 296 Pages | ISBN: 1461356458 | PDF | 10 MB In consumer and social psychology, salience has been generally treated as an attribute of a stimulus, which allows it to stand out and be noticed. Researchers, however, have only vaguely articulated the theoretical underpinnings of this term, thus impeding a thorough understanding of the perceptual processes behind its use in complex marketing communications. This book presents a theoretical approach for enhancing consumer processing and memory of marketing communication. Using schema theory and an information processing approach, the model introduced here - briefly referred to as the In-salience hypothesis emphasizes the nature of prominence which is intrinsic to any salience construct reviewed in literature. This model is part of wider Dichotic theory of salience, according to which a stimulus is salient either when it is incongruent in a certain context to a perceiver's schema, or when it is congruent in a certain context to a perceiver's goal. According to the four propositions of the model, in-salient stimuli are better recalled, affect both attention and interpretation, and are moderated by the degree of perceivers' comprehension (i.e., activation, accessibility, and availability of schemata), and involvement (i.e., personal relevance of the stimuli). Results of two empirical studies on print advertisements show that in-salient ad messages have the strongest impact in triggering ad processing which, in turn, leads to consumer awareness. The reading of this book is therefore recommended not only to academic scholars, but also to marketers especially planning ad campaigns and launches of new products. |
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