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Marketing and Smart Technologies, Volume 2

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Free Download Marketing and Smart Technologies: Proceedings of ICMarkTech 2024, Volume 2
English | 2025 | ISBN: 9819630800 | 907 Pages | PDF (True) | 35 MB
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2024), held at University of Azores, Ponta Delgada, Azores, Portugal, between December 5 and 7, 2024. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

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Markentools II - New Brand Sprint

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Free Download Markentools II - New Brand Sprint: In 3 Stunden eine relevante Markenpositionierung entwickeln
Deutsch | 2025 | ISBN: 3658479353 | 64 Pages | PDF (True) | 2.2 MB
Dieses Buch bietet eine umfassende Anleitung zur agilen und kollaborativen Markenpositionierung mit dem New Brand Sprint. Es behandelt die historische Entwicklung der Markenpositionierung, moderne Ansätze und innovative Werkzeuge, die Marken dabei unterstützen, sich in einem überkommunizierten Markt zu differenzieren.

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Margins for Manoeuvre in Cold War Europe The Influence of Smaller Powers

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Free Download Laurien Crump, "Margins for Manoeuvre in Cold War Europe: The Influence of Smaller Powers "
English | ISBN: 1138388378 | 2019 | 970 pages | EPUB | 996 KB
The Cold War is conventionally regarded as a superpower conflict that dominated the shape of international relations between World War II and the fall of the Berlin Wall. Smaller powers had to adapt to a role as pawns in a strategic game of the superpowers, its course beyond their control. This edited volume offers a fresh interpretation of twentieth-century smaller European powers - East-West, neutral and non-aligned - and argues that their position vis-à-vis the superpowers often provided them with an opportunity rather than merely representing a constraint. Analysing the margins for manoeuvre of these smaller powers, the volume covers a wide array of themes, ranging from cultural to economic issues, energy to diplomacy and Bulgaria to Belgium. Given its holistic and nuanced intervention in studies of the Cold War, this book will be instrumental for students of history, international relations and political science.

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Marginlands A Journey into India's Vanishing Landscapes

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Free Download Marginlands: A Journey into India's Vanishing Landscapes by Arati Kumar-Rao
English | February 11, 2025 | ISBN: 1571315985 | 280 pages | PDF | 9.34 Mb
"Marginlands is a tour de force, a magnificent first book about India's marginalized landscapes and inhabitants, written with compassion, compressed elegance of observation, and urgent political force."-Robert Macfarlane