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Digital transformation, which consists of digitization of products and digitalization of work processes, has brought forth exciting new business models that disrupt traditional industries. Digital transformation has been embedded in the 2030 National Digital Transformation Programme of the Vietnamese government, leading to numerous digital businesses that offer significant value in various sectors, including retail, manufacturing, education, and health care. Partly due to the United Nations (UN) 17 Sustainable Development Goals (SDGs) specifying the key development areas and outlining collective actions to ensure continuing peace and prosperity for people and the planet, organizations in Vietnam are becoming increasingly aware of the importance of sustainable development and the adoption of sustainability governance frameworks such as ESG to gain strategic advantages in the turbulent markets. 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