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 Free Download Rethinking Advertising: Ethics and Effectiveness English | 2025 | ISBN: 3031865359 | 411 Pages | PDF EPUB (True) | 4 MB With more mediums than ever across which to advertise, businesses are facing increasing marketing costs even as customers continue to turn toward services offering ad-free entertainment. These changes mean the advertising ecosystem is undergoing dramatic alterations, with massive online companies like Facebook and Google capturing a majority of advertising dollars and smaller advertising agencies failing. Against this rapidly-shifting backdrop, this edited volume showcases current academic perspectives and research cases on advertising from scholars representing a wide range of disciplines. The contributions in this book create a comprehensive overview of the current state of advertising-across many media-while highlighting conversations concerning the ethics of advertising and the most effective ways to advertise.  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Free Download Florinda Matos, "Resilience in a Digital Age: Global Challenges in Organisations and Society " English | ISBN: 3030859533 | 2022 | 346 pages | EPUB | 20 MB In recent years, decision-makers from all sectors have been using 'resilience' as a keyword for managing societal turbulences. But what is resilience? How can we benefit from integrating digital transformation and resilience?  Free Download Guoming Yu, "Research on the Communication Effects and Mass Media Credibility in China: The Foundational Theory, Evaluation Methods a" English | ISBN: 9811962413 | 2022 | 319 pages | EPUB | 22 MB This book establishes a measurement index to quantify China's mass media public credibility, based on extensive research and the encapsulation of measurement theories and approaches related to media public credibility, as well as numerous empirical case studies from the international academic community over the past hundred years. The investigation into the current state of Chinese mass media public credibility and discussion on practical approaches to enhancing such public credibility is highly significant in the context of research on media public credibility. The book focuses on two fundamental issues: i) investigating the basic factors the Chinese audience values as the yardstick for media credibility, and ii) formulating a media public credibility measurement scale. Relying on data from investigations, the authors analyze the importance of various assessment benchmarks for measuring media public credibility and the characteristics of public credibility assessment. Lastly, a measurement scale is created by screening and analyzing measurement indices with statistical methods such as exploratory and authenticated factor analyses and credibility and validity testing, which is of high theoretical and practical scientific value.  Free Download Augustus, "Res Gestae Divi Augusti: Text, Translation, and Commentary" English | ISBN: 0521601282 | 2009 | 331 pages | AZW | 4 MB At the end of his life the emperor Augustus wrote an account of his achievements in which he reviewed his rise to power, his conquest of the world and his unparalleled generosity towards his subjects. This edition provides a text, translation and detailed commentary - the first substantial one in English for more than four decades - which is suitable for use with students of all levels. The commentary deals with linguistic, stylistic and historical matters. It elucidates how Augustus understood his role in Roman society, and how he wished to be remembered by posterity; and it sets this picture that emerges from the Res Gestae into the context of the emergence both of a new visual language and of an official set of expressions. The book also includes illustrations in order to demonstrate how the Augustan era witnessed the rise of a whole new visual language.  Free Download Republic of Macedonia Foreign Policy : Diplomacy in the Middle of the Balkans By Dejan Marolov 2013 | 149 Pages | ISBN: 1443863793 | PDF | 1 MB "The Republic of Macedonia is a particularly interesting case-study for analysts of international relations. Its very existence has been contested by its neighbors; its internal balance is delicate. Potentially, the country could, however, become a model of stability in a traditionally conflictual region. Dejan Marolov presents an encompassing, in-depth analysis of the country's foreign policy since the break-up of Yugoslavia. He examines relations with neighboring countries, as well as Macedonia's still incomplete integration into a transatlantic and European framework. 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Multiple pure trajectory design and joint design schemes have been proposed, from the trajectory characterization and optimization to simulation evaluations. Different UAV-Aided wireless communication networks have been considered, involving wireless power transfer (WPT), integrated sensing and communications (ISAC), data collection and covert communication. An in-depth study on privacy-preserving for UAV has also been presented. The book benefits researchers, engineers, and graduate students interested in the wireless communication system, UAV-assisted networks.  Free Download Margaretha Häggström, "Relational and Critical Perspectives on Education for Sustainable Development: Belonging and Sensing in a Vanishing Worl" English | ISBN: 3030845095 | 2022 | 213 pages | EPUB | 20 MB This volume focuses on the fourth Sustainable Development Goal (SDG), education, to look at sustainability from various angles with the purpose of challenging preconceptions about what sustainable education might entail and how it should be conducted. To this end, the book assembles scholars from various research fields and disciplines, who are willing to be at the cutting edge regarding sustainability and education on all levels with students in the ages of 6-15. Through this approach, the text points towards a "wild pedagogy" in line with post-sustainable thinking. This involves agency and the role of nature itself as a co-educator, and promotes cultural changes, and explorative processes of finding "the wild" - the unknown, and complexity in nature - and thus of challenging the human need for control. This approach is also, in line with the 2030 Agenda, an attempt to move from advocating predetermined behavioural change to embracing a pluralistic perspective on sustainability, based on holistic views on education. Such views include curiosity, wonderment, compassion and agency as guiding lights. |
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