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 Marketing the eBusiness: An Introduction (Routledge Textbooks in Ebusiness, 2) By Lisa Harris 2002 | 240 Pages | ISBN: 0415256003 | PDF | 2 MB Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies. Topics include: *Multi-channel marketing strategies*Change Management*Lessons learned from the dot.com crash*Branding, e-Retail and relationship building*Digital divides, privacy and data security. Providing a new approach to the subject matter, this book analyses the benefits of e-Marketing as a tool for improving efficiency and effectiveness rather than business revolution. Considering the practicalities of marketing in an e-Business context, it is the first book of its kind to voice such a rigorous argument for the importance of e-Marketing, and a crucial text for anyone studying or practicing e-Business.  Marketing in Creative Industries: Value, Experience and Creativity by Gabriele Troilo English | September 19, 2025 | ISBN: 1350522627 | 521 pages | EPUB | 8.45 Mb The challenges of delivering value in industries as diverse as music, tourism, visual arts, heritage and cinema are different from those one might encounter in conventional commercial organisations. This textbook addresses the specific challenges of marketing in the creative industries and applies marketing theory to a wide range of international examples.  Marketing Today's Academic Library: A Bold New Approach to Communicating with Students By Brian Mathews 2009 | 193 Pages | ISBN: 0838909841 | PDF | 2 MB In "Marketing Today's Academic Library", Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely. Most library marketing intended for undergraduates promotes the collection, reference and instructional service, and occasional events such as guest speakers or exhibits. The guiding principle of "Marketing Today's Academic Library" is that marketing should focus on the lifestyle of the user, showcasing how the library fits within the daily life of the student. Mathews' personal and compelling presentation will assist readers in: challenging and rethinking their marketing strategies; demonstrating their value through applied relevance; and, focusing on the needs of the student and their expectations. Written in a concise and engaging manner that speaks to popular anxiety points about new marketing techniques, this book is filled with tips and strategies that academic librarians can use to communicate with students, surpassing their expectations of their library experience.  Mark the Deacon: The Life of Porphyry of Gaza: Translated with Introduction and Notes by Jeff Childers, Claudia Rapp English | 2025 | ISBN: 1836243340 | 259 Pages | PDF | 10 MB  Mark and Livy: The Love Story of Mark Twain and the Woman Who Almost Tamed Him By Resa Willis 2003 | 336 Pages | ISBN: 041594774X | PDF | 8 MB Olivia Langdon Clemens was not only the love of Mark Twain's life and the mother of his children, she was also his editor, muse, critic and trusted advisor. She read his letters and speeches. He relied on her judgment on his writing, and readily admitted that she not only edited his work, but also edited his public persona. Until now, little has been known about Livy's crucial place in Twain's life. In Resa Willis's affecting and fascinating biography, we meet a dignified, optimistic woman who married young, raised three sons and a daughter, endured myriad health problems and money woes and who faithfully traipsed all over the world with Twain - Africa, Europe, Asia-while battling his moodiness and her frailty. Twain adored her. A hard-drinking dreamer with an insatiable wanderlust, he needed someone to tame him. It was Livy who encouraged him to finish his autobiography even through the last stages of her illness. When she died in 1904, Twain's zest for life and writing was gone. He died six years later. A triumph of the biographer's art, Mark and Livy presents the fullest picture yet of one of the most influential women in American letters.  Niels Krabbe, "Marine Bioprospecting, Biodiversity and Novel Uses of Ocean Resources: New Approaches in International Law " English | ISBN: 150996827X | 2024 | 256 pages | PDF | 5 MB Human use of marine resources is changing, as is the marine environment itself, and our understanding of marine ecosystems and biodiversity is developing. This open access book explores the challenges this raises for legal regimes pertaining to the oceans and their domestic implementation. It engages with developments in areas such as bioprospecting, fisheries, deep-sea mining and shipping.  Carl Rollyson, "Marilyn Monroe: A Life of the Actress, Revised and Updated " English | ISBN: 1617039780 | 2014 | 275 pages | MOBI | 2 MB In American popular culture, Marilyn Monroe(1926-1962) has evolved in stature from movie superstar to American icon. Monroe's own understanding of her place in the American imagination and her effort to perfect her talent as an actress are explored with great sensitivity in Carl Rollyson's engaging narrative. He shows how movies became crucial events in the shaping of Monroe's identity. He regards her enduring gifts as a creative artist, discussing how her smaller roles in The Asphalt Jungle and All About Eve established the context for her career, while in-depth chapters on her more important roles in Bus Stop, Some Like It Hot, and The Misfits provide the centerpiece of his examination of her life and career.  Marianne Faithfull by Mark Hodkinson English | October 28, 2025 | ISBN: 1917274084 | 384 pages | EPUB | 6.38 Mb As Years Go Byis a richly detailed portrait of a woman who has lived an incredible life, one that far transcends her best known role as courtesan to the chief Rolling Stone.  Marginalia: Readers Writing in Books By H. J. Jackson 2001 | 333 Pages | ISBN: 0300088167 | PDF | 2 MB From Pierre de Fermat to Samuel Taylor Coleridge to Graham Greene, readers have related to books through the notes they write in the margins. In this pioneering book-the first to examine the phenomenon of marginalia-H.J. Jackson surveys an extraordinary range of annotated books to explore the history of marginalia, the forms they take, the psychology that underlies them, and the reactions they provoke. Based on a study of thousands of books annotated by readers both famous and obscure over the last three centuries, this book reveals the intensity of emotion that characterizes the process of reading. For hundreds of years, readers have talked to other people in the margins of their books-not only to authors, but also to friends, lovers, and future generations. With an infectious enthusiasm for her subject, Jackson reflects on the cultural and historical value of writing in the margins, examines works that have invited passionate annotation, and presents examples of some of the most provocative marginalia. Imaginative, amusing, and poignant, this book will be treasured by-and maybe even annotated by-anyone who cares about reading.  Mardi Gras Party Cookbook: Classic New Orleans Recipes from Appetizers to Desserts for Your Festive Table by Paul Bocastle English | December 1, 2025 | ISBN: N/A | ASIN: B0G4L8NXM1 | 167 pages | EPUB | 26 Mb Mardi Gras brings color, music, and most importantly, amazing food to every celebration. This cookbook takes you straight to the heart of Louisiana cooking with recipes that have been passed down through generations and adapted for your home kitchen. From spicy crawfish dishes to sweet pralines and everything in between, you'll find authentic flavors that make any gathering feel special. |
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