Audio Books

English | ASIN: B09PC7LRNL | 2021 | 22 hours and 52 minutes | MP3 | M4B | 628 MB
Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications. Renowned experts in the field, the authors draw on their extensive experience to present the essential principles of communication that demonstrate how advertising works. Using real world examples and 16 new case studies featuring a variety of international brands and companies such as Dutch bike rental service Swapfiet, US airline JetBlue, and British car manufacturer Jaguar, this is a resource you can trust to clearly illustrate how strategic advertising operates in a global economy. With added coverage on social media, viral, and online advertising throughout, and a dedicated chapter on digital media, Strategic Advertising Management continues to offer the most current, comprehensive and complete guide to the rapidly evolving landscape of the advertising industry.

Read More: Strategic Advertising Management (6th Edition) [Audiobook]

English | 2011 | MP3 | M4B | ASIN: B006BCJWZK | Duration: 8:31 h | 234 MB
Timothy D. Wilson / Narrated by Joe Barrett

Read More: Strangers to Ourselves Discovering the Adaptive Unconscious (Audiobook)

English | ASIN: B09VJY7G62 | 2022 | 5 hours and 14 minutes | MP3 | M4B | 152 MB
From Philosophy to Technology, Tracing the Origin of Identity Politics. How did the world arrive at its current, disorienting state of identity politics, and how should the church respond? Historian Carl R. Trueman discusses how influences ranging from traditional institutions to technology and pornography moved modern culture toward an era of "expressive individualism." Investigating philosophies from the Romantics, Nietzsche, Marx, Wilde, Freud, and the New Left, he outlines the history of Western thought to the distinctly sexual direction of present-day identity politics and explains the modern implications of these ideas on religion, free speech, and personal identity.

Read More: Strange New World How Thinkers and Activists Redefined Identity and Sparked the Sexual Revolution [Audiobook]

English | ASIN: B09Z4TCTNQ | 2022 | 8 hours and 51 minutes | MP3 | M4B | 243 MB
The costs of faulty communication are enormous for companies. Each year, billions of dollars are lost, precious time is wasted, innovation is thwarted, and morale suffers. But sharpening influence skills can address these challenges and create huge payoffs. Drawing from thirty-five years of performance improvement experience, Rick Brandon, PhD, trains thousands of people to improve their results and work relationships by improving the clarity and persuasiveness of their communication. Straight Talk is his "edu-taining" workshop-in-a-book for anyone who wants to develop direct, empathetic, and positive communication skills that will benefit themselves, their teammates, and their companies. Each chapter is packed with practical tips, simple how-to instruction, real-world examples, involvement exercises, and humor, to help listeners build positive influence skills with competence and confidence.

Read More: Straight Talk Influence Skills for Collaboration and Commitment [Audiobook]

English | ASIN: B09R293WCP | 2022 | 8 hours and 31 minutes | MP3 | M4B | 234 MB
In an economy that's more unpredictable than ever - the proven method for avoiding emotional mistakes that can wreak havoc on your portfolio returns. Applying powerful behavioral finance concepts, Stop. Think. Invest. provides a framework for identifying personal biases and avoiding mistakes that can cost them big profits. Based on the author's extensive research and 100 key behavioral finance concepts, this guide provides a winning 12-step process you can use to successfully manage your trading and investing for long-term success. Stop. Think. Invest. reveals important information about behavioral finance flaws, such as anchoring, confirmation bias, recency bias, and loss aversion. Unlike other such investing guides, Stop. Think. Invest. offers a fully organized and practical approach to applying behavioral finance to everyday investing.

Read More: Stop. Think. Invest. A Behavioral Finance Framework for Optimizing Investment Portfolios [Audiobook]

English | ASIN: B09QXXWW9S | 2022 | 3 hours and 46 minutes | MP3 | M4B | 104 MB
Networking is an important activity for business owners and business development professionals. There are few resources that provide a proven method, structure, and approach to network in a strategic way. People waste their time and don't get the results they want. In Stop Wasting Your Time Networking, Wendy Lloyd Curley provides simple steps, clear directions, and insightful tips for how to get the most out of any business networking situation.

Read More: Stop Wasting Your Time Networking The Ultimate Guide to Marketing Your Business Through Personal Connections [Audiobook]

English | ASIN: B09B1C665N | 2021 | 6 hours and 25 minutes | MP3 | M4B | 176 MB
Play dumb. Be boring. Don't solve problems. And above all, don't be yourself. Not exactly what you'd expect to hear from a communication expert, but these counterintuitive strategies are precisely what we need to interact productively and meaningfully in today's digital world. Our overreliance on quick, cheap, and easy means of "staying connected" is eroding our communication skills. Speed steamrolls thoughtfulness; self-expression trumps restraint. Errors and misunderstandings increase. And our relationships suffer. With startling insights and a dash of humor, Stop Talking, Start Communicating combines scientific research with real-world strategies to deliver a proven approach to more effective communication.

Read More: Stop Talking, Start Communicating Counterintuitive Secrets to Success in Business and in Life [Audiobook]

English | ASIN: B09WG25WJ5 | 2022 | 6 hours and 48 minutes | MP3 | M4B | 187 MB
Have you ever looked back and wished you'd been braver? If you ever hold back from making changes or taking chances, Stop Playing Safe is for you. In this fully updated "post-pandemic" edition, Dr. Margie Warrell challenges you to "rethink risk" and back your boldest goals with braver action. Drawing on her diverse global experience working in coaching, psychology, and with trailblazing leaders such as Richard Branson and Bill Marriott, this book will empower you to master fear and "take the chance" when it matters most.

Read More: Stop Playing Safe How to Be Braver in Your Work, Leadership and Life [Audiobook]

English | ASIN: B088ZR8QNC | 2020 | 5 hours and 53 minutes | MP3 | M4B | 162 MB
If you want to stand out from the crowd, develop a clear and consistent brand voice, and ultimately build a fruitful business - listen to your brand. Stop Listening to the Customer offers insights into how consumers are driving homogeneity in brands and shares the proven strategies you can implement to amplify your own position in the world. The customer is not always right. In fact, our obsession with the customer risks devaluing brands by making them generic and forgettable. Brands have become too consumer-led, where they are driven by journey-mapping, customer-centric design, and an excessive focus on consumer-driven data.

Read More: Stop Listening to the Customer Try Hearing Your Brand Instead [Audiobook]

English | ASIN: B09HZB3WGP | 2022 | 23 hours and 51 minutes | MP3 | M4B | 655 MB
Celebrated actor, personality, and all-around nerd, Wil Wheaton updates his memoir of collected blog posts with all new material and annotations as he reexamines one of the most interesting lives in Hollywood and fandom—and now for the first time in audio, narrated by Wil himself, with an introduction written and read by Neil Gaiman! From starring in Stand by Me to playing Wesley Crusher on Star Trek: The Next Generation to playing himself, in his second (third?) iconic role of Evil Wil Wheaton in The Big Bang Theory, to becoming a social media supernova, Wil Wheaton has charted a career course unlike anyone else, and has emerged as one of the most popular and well respected names in science fiction, fantasy, and pop culture. Back in 2001, Wil began blogging on wilwheaton.net. Believing himself to have fallen victim to the curse of the child actor, Wil felt relegated to the convention circuit, and didn't expect many would want to read about his random experiences and personal philosophies. Yet, much to his surprise, people were reading. He still blogs, and now has an enormous following on social media with well over 3 million followers.

Read More: Still Just a Geek An Annotated Memoir [Audiobook]