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Free Download Lisett Lovett, "Medical History Education for Health Practitioners"
English | ISBN: 1846199816 | 2013 | 242 pages | PDF | 41 MB
'Twenty-first century medicine is just the current stage of a never-ending journey of tremendous complexity. Those of us who are fortunate enough to practise in this day and age do so in ways that are themselves the results of huge changes over many centuries - advances in areas such as medication and surgical and imaging techniques and developments in our understanding of the human body and its attendant threats through genetics. Add to that list the huge social and societal changes in public health, attitudes to illness and changes in ethical viewpoints, and we find ourselves at the current forefront of medical evolution but nowhere near the end of this particular journey.' From the Foreword by Paul Lazarus This fascinating book brings to life the history of medicine in Britain since 1600. Throughout the historical account the authors cover mainstream clinical issues but also make reference to the importance of literature and art, presenting a wide-ranging view of the past. It also incorporates milestones in other cultures and epochs, where appropriate, for a balanced overview. The concise, self-contained sections are a joy to read and can be easily dipped into. The majority of chapters include suggested questions for students, assisting group discussion. It is ideal for medical and healthcare course organisers, lecturers and tutors who require a rapid resource of information in their subject area - be it cardiovascular disease, emergency medicine or child protection - to provide context, interest and entertainment for their students. It is also highly recommended as the basis for a programme of seminars on the history of medicine.

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Free Download Medical Decision Making: A Health Economic Primer Second Edition by Stefan Felder , Thomas Mayrhofer
English | PDF (True) | 2017 | 262 Pages | ISBN : 3662571374 | 6 MB
This textbook offers a comprehensive analysis of medical decision making under uncertainty by combining Test Information Theory with Expected Utility Theory. The book shows how the parameters of Bayes' theorem can be combined with a value function of health states to arrive at informed test and treatment decisions. The authors distinguish between risk-neutral, risk-averse and prudent decision makers and demonstrate the effects of risk preferences on physicians' decisions. They analyze individual tests, multiple tests and endogenous tests where the test outcome is chosen by the decision maker. Moreover, the topic is examined in the context of health economics by introducing a trade-off between enjoying health and consuming other goods, so that the extent of treatment and thus the potential improvement in the patient's health becomes endogenous. Finally, non-expected utility models of choice under risk and uncertainty (i.e. ambiguity) are presented. While these models can explain observed test and treatment decisions, they are not suitable for normative analyses aimed at providing guidance on medical decision making.

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Free Download Florian Zollmann, "Media, Propaganda and the Politics of Intervention"
English | ISBN: 1433128241 | 2017 | 276 pages | EPUB, PDF | 2 MB + 10 MB
Prominent media scholars have argued that the dissemination of propaganda is an important function of the news media. Yet, despite public controversies about 'fake news' and 'misinformation', there has been very little discussion on techniques of propaganda. Building on critical theory, most notably Herman and Chomsky's Propaganda Model, Florian Zollmann's pioneering study brings propaganda back to the forefront of the debate. On the basis of a forensic examination of 1,911 newspaper articles, Zollmann investigates US, UK and German media reporting of the military operations in Kosovo, Iraq, Libya, Syria and Egypt. The book demonstrates how 'humanitarian intervention' and 'R2P' are only evoked in the news media if so called 'enemy' countries of Western states are the perpetrators of human rights violations. Zollmann's work evidences that the news media plays a crucial propaganda role in facilitating a selective process of shaming during the build-up towards military interventions. This process has led to an erosion of internationally agreed norms of non-intervention, as enshrined in the UN Charter.

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Free Download Tricia Karp, "Media Talk: 35 Secrets You Need To Know Before You Talk To The Media"
English | 2014 | ISBN: 0992578906 | EPUB | pages: 162 | 0.2 mb
"Don't talk to the media before you read this book" Dealing with the media is a tough gig. You get just one chance to nail your message and grow your reputation - or damage it, potentially in front of hundreds of thousands - even millions - of people. The media carry enormous power... but so do you, when you learn how to make the most of opportunities to engage with them. The tips and techniques outlined in this ground-breaking book masterfully combine intricate insider knowledge of the evolving world of media with principles of the art of leadership communication, learned over decades of direct experience as both an interviewer and an interviewee. In these pages, you'll discover: - Why you shouldn't talk to the media - How to adapt to today's media environment and be ready to respond - The secrets to influencing and shaping what the media say about you - A highly effective system to control the direction of media interviews - What to do when crisis strikes to ensure you come out on top - Three key elements to remain calm under pressure - How to ensure you and your organisation stand out for the right reasons - How to communicate leadership in even the toughest circumstances "Don't talk to the media before you read this book. Full of insider secrets from someone who knows the media inside out, Media Talk takes the stress out of high pressure situations and puts you in the driver's seat." - Mark Robinson, Author of Winning The Wealth Game "Tricia Karp has written the modern media handbook. Her advice and spirit, insight and depth make this book an essential resource." - Nuala Hafner, Media Personality

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Free Download Medgar and Myrlie: Medgar Evers and the Love Story That Awakened America by Joy-Ann Reid
English | February 6th, 2024 | ISBN: 0063068796 | 352 pages | True EPUB | 19.08 MB
"Medgar Evers deserves a place alongside Malcolm X and Dr. King in our historical memory. Evers, with Myrlie as his partner in activism and in life, was doing civil rights work in the single most hostile and dangerous environment in America."-from Medgar and Myrlie

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Free Download Mechanobiology: Methods and Protocols (Methods in Molecular Biology) by Ronen Zaidel-Bar
English | January 2, 2023 | ISBN: 107162850X | 355 pages | MOBI | 16 Mb
This detailed book collects methodologies exploring mechanobiology, the involvement of mechanical forces in cell fate specification and in controlling single and collective cell behaviors such as directed migration, morphogenesis, wound healing, and the immune response. The volume features methods to quantify the mechanical properties of cells and adhesion proteins, to expose cells to external mechanical forces, to quantitatively characterize mechano-responses at various scales, to measure forces applied by cells on the extracellular matrix, as well as chapters on force measurement inside cells, probing cell signaling and gene expression in response to force, and biophysical modeling of cell shape and protein dynamics. Written for the highly successful Methods in Molecular Biology series, chapters include introductions to their respective topics, lists of the necessary material and reagents, step-by-step and readily reproducible protocols, and tips on troubleshooting and avoiding known pitfalls.

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Free Download Mechanisms of Mineralization of Vertebrate Skeletal and Dental Tissues by Irving M. Shapiro , William J. Landis
English | PDF EPUB (True) | 513 Pages | ISBN : 3031343026 | 153 MB
The book presents a multi-disciplinary approach to understanding mechanisms regulating the formation of mineral in vertebrate skeletal and dental tissues. The focus of the book is directed toward the mineralization process, an evolutionarily conserved system in which cells synthesize a complex and unique extracellular matrix into which mineral is deposited. Regulatory control is viewed though lenses that emphasize the genetic, physical-chemical, biochemical, structural, cellular and extracellular aspects of the mineralization process as they relate to crystal nucleation, growth and maturation. Throughout the book, defects in regulation at the genetic and transcriptional levels are linked to the numerous clinical problems associated with the mineralization of bone, cartilage, tendon, tooth, and soft tissues.

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Free Download Mechanisms and Robots Analysis with MATLAB® by Dan B. Marghitu
English | PDF | 2009 | 479 Pages | ISBN : 1848003900 | 2.3 MB
Modern technical advancements in areas such as robotics, multi-body systems, spacecraft, control, and design of complex mechanical devices and mechanisms in industry require the knowledge to solve advanced concepts in dynamics. "Mechanisms and Robots Analysis with MATLAB" provides a thorough, rigorous presentation of kinematics and dynamics. The book uses MATLAB as a tool to solve problems from the field of mechanisms and robots. The book discusses the tools for formulating the mathematical equations, and also the methods of solving them using a modern computing tool like MATLAB. An emphasis is placed on basic concepts, derivations, and interpretations of the general principles. The book is of great benefit to senior undergraduate and graduate students interested in the classical principles of mechanisms and robotics systems. Each chapter introduction is followed by a careful step-by-step presentation, and sample problems are provided at the end of every chapter.

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Free Download Mechanics of Composite Materials with MATLAB by George Z. Voyiadjis , Peter I. Kattan
English | PDF (True) | 2005 | 338 Pages | ISBN : 3540243534 | 2 MB
This is a book for people who love mechanics of composite materials and ? MATLAB . We will use the popular computer package MATLAB as a matrix calculator for doing the numerical calculations needed in mechanics of c- posite materials. In particular, the steps of the mechanical calculations will be emphasized in this book. The reader will not ?nd ready-made MATLAB programs for use as black boxes. Instead step-by-step solutions of composite material mechanics problems are examined in detail using MATLAB. All the problems in the book assume linear elastic behavior in structural mechanics. The emphasis is not on mass computations or programming, but rather on learning the composite material mechanics computations and understanding of the underlying concepts. The basic aspects of the mechanics of ?ber-reinforced composite materials are covered in this book. This includes lamina analysis in both the local and global coordinate systems, laminate analysis, and failure theories of a lamina.

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Free Download Measure-Theoretic Probability: With Applications to Statistics, Finance, and Engineering by Kenneth Shum
English | PDF EPUB (True) | 2024 | 262 Pages | ISBN: 3031498291 | 23.2 MB
This textbook offers an approachable introduction to measure-theoretic probability, illustrating core concepts with examples from statistics and engineering. The author presents complex concepts in a succinct manner, making otherwise intimidating material approachable to undergraduates who are not necessarily studying mathematics as their major. Throughout, readers will learn how probability serves as the language in a variety of exciting fields. Specific applications covered include the coupon collector's problem, Monte Carlo integration in finance, data compression in information theory, and more.

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