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Star Brands A Brand Manager's Guide to Build, Manage & Market Brands

Star Brands A Brand Manager's Guide to Build, Manage & Market Brands
Free Download Carolina Rogoll, "Star Brands: A Brand Manager's Guide to Build, Manage & Market Brands"
English | ISBN: 1621534634 | 2015 | 256 pages | EPUB | 20 MB
For anyone who wants to learn the fundamentals of branding in an approachable way without poring over dense text or hiring an expensive consultant, Star Brands presents a unique model that offers structured guidance and professional tips for building, managing, and marketing any brand. Created by savvy brand manager Carolina Rogoll, the star brand model is a perfect intersection of solid marketing and management theory with an approachable, visually oriented design. The author teaches step-by-step how to assess a brand's unique challenge, how to define the brand's equity and target, how to craft a solid brand growth strategy, and how to measure success once the brand is in the marketplace. The book includes case studies from famous star brands as well as interviews with top business school professors, advertising agency leaders, and former CEOs. Topics covered include the star brand model; leaders behind star brands; brand assessment and goal setting; defining brand equity; selecting a brand target; insights, benefits, ideas; theory from the best marketing and management resources; marketing strategy; how to build a marketing plan; and much more.

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St Francis of Assisi

St Francis of Assisi
Free Download St Francis of Assisi by G. K. Chesterton
English | March 23, 2021 | ISBN: N/A | ASIN: B08XQZXT1G | 112 pages | EPUB | 0.63 Mb
St. Francis of Assisi is perhaps the most important of the non-apostle saints. He was born to wealth and privilege in Assisi, Italy in 1181. As a youth he dreamed of military glory and lived the decadent lifestyle one would expect from of a wealthy, young Italian man. In 1202 Francis went off to war and was subsequently captured and spent a year of hardship in Collestrada as a prisoner of war. In 1205 he set off to war again, but this time God sent him a vision and he returned home and took up a religion. What followed was a most remarkable life. St. Francis founded an order in the Catholic Church devoted to helping those in poverty. No other saint embodied the teaching of Christ in quite such an emblematic way. Here G. K. Chesterton gives us the definitive biography of this most amazing man.

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Spit up and Stilettos - Matilda Leggings Pattern

Spit up and Stilettos - Matilda Leggings Pattern
Free Download Lauren Elbert, "Spit up and Stilettos - Matilda Leggings Pattern"
English | 2014 | ASIN: N/A | 21 pages | True PDF | 3.3 MB
These stretch leggings are the ultimate in comfort. Wear them under dresses when the weather is cold or as a layering piece. There is no outside side seam for a smoother appearance. The best part? No serger needed. Optionally, you can make them short or capri length.

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Soft Computing for Problem Solving

Soft Computing for Problem Solving
Free Download Soft Computing for Problem Solving: Proceedings of the SocProS 2022
English | 2023 | ISBN: 9811965242 | 727 Pages | PDF EPUB (True) | 87 MB
This book provides an insight into the 11th International Conference on Soft Computing for Problem Solving (SocProS 2022). This international conference is a joint technical collaboration of the Soft Computing Research Society and the Indian Institute of Technology Mandi. This book presents the latest achievements and innovations in the interdisciplinary areas of Soft Computing, Machine Learning, and Data Science. It brings together the researchers, engineers, and practitioners to discuss thought-provoking developments and challenges, in order to select potential future directions. It covers original research papers in the areas including but not limited to algorithms (artificial neural network, deep learning, statistical methods, genetic algorithm, and particle swarm optimization) and applications (data mining and clustering, computer vision, medical and healthcare, finance, data envelopment analysis, business, and forecasting applications). This book is beneficial for young as well as experienced researchers dealing across complex and intricate real-world problems for which finding a solution by traditional methods is a difficult task.

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Socialism in Power

Socialism in Power
Free Download Socialism in Power: On the History and Theory of Socialist Governance
English | 2023 | ISBN: 9811954135 | 521 Pages | PDF EPUB (True) | 7 MB
This book examines the historical development-in practice and theory-of governance in socialist systems. With more than a century of such development from many parts of the world, including the Soviet Union, China, and the DPRK (North Korea), it is possible to gain much from careful study of their political systems.But what is the nature of this socialist governance? It is abundantly clear that the type of governance in socialist countries had never before been seen in human history. How does this governance work? What was the political theory that arose from the practice? How did this type of governance develop over time and in light of specific conditions?These are the questions that Socialism in Power sets out to answer. It does so not by using methods developed for studying Western liberal nation-states, but by deploying Marxist-Leninist analysis. Not an abstract Marxism, but concrete Marxism, as it was applied and developed in light of the particular historical conditions of the countries in question.The book begins with careful analysis of the works of Marx and Engels, with a particular emphasis on Engels, who was crucial in establishing the basic principles of socialist governance. Next, the book focuses on the Soviet Union, which was the first country in human history to experience socialism in power. The rarely studied DPRK (North Korea) comes next, as a transition to East Asia, followed by a number of chapters on China, which arguably has the most developed form of socialist governance.

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Smoked Cocktails

Smoked Cocktails
Free Download Smoked Cocktails: The Ultimate Home Bartender's Guide to Smoked Cocktails and Mixology | 100+ Recipes Including Negroni, Old Fashioned, Martini, Manhattan and More! by Frank Marino
English | 2022 | ISBN: N/A | ASIN: B09R7FP6XX | 133 pages | EPUB | 2.35 Mb
Would You Like to Become Your Own Home Bartender and Mix "The Smokiest" Cocktails At Home?