Ole Jacob Madsen, "Optimizing the Self: Social representations of self-help"English | 2015 | pages: 201 | ISBN: 113890967X, 1138712957 | PDF | 1,6 mb
This book provides an analysis of the social representations of leading self-help genres, including neurolinguistic programming, cognitive self-help therapy, mindfulness, self-management, self-esteem, self-leadership and self-control. Exploring the globalised therapeutic culture of today, the book argues that psychology as 'science' is often abandoned to aid the individual pursuit for self-realization and self-optimization. Opposing the view that self-help culture is external to psychology, Madsen argues that it is firmly embedded within psychology, playing an important role in people's lives.