English | 2022 | ISBN: 1647823498 | 254 pages | True PDF | 8.79 MB
To be a top performer in the digital economy—to become truly future ready —you need a playbook. Now you have one.
It seems like almost every company you can think of—including your own—has embarked on a "digital transformation" journey. The problem is, many companies start down the road without a good sense of where they are going or a clear idea of how they will create and capture digital value. Not surprisingly, this leads to problems: failure to realize the value from digital in their bottom lines, wasted resources and effort, added complexity and dysfunction.
