Prevaiz Ahmed, "Innovation Management: Context, Strategies & Processes"
English | 2010 | pages: 569 | ISBN: 0273683764 | PDF | 9,3 mb
In a world of increasingly sophisticated customer needs, innovation is becoming central to corporate growth and prosperity, and is being recognised as a source of vitality and competitive advantage. What do we mean by 'innovation', and what must companies do to leverage it in order to support their short-term objectives and long-term strategies?
