Howard Kunreuther, Michael Useem, "Learning from Catastrophes: Strategies for Reaction and Response"
English | 2009 | pages: 353 | ISBN: 0137044852, 0133540200 | PDF | 2,0 mb
Events ranging from Hurricane Katrina to the global economic crisis have taught businesspeople an unforgettable lesson: if you don't plan for "extreme risk," you endanger your organization's very survival. But how can you plan for events that go far beyond anything that occurs in normal day-to-day business? In Learning from Catastrophes, two renowned experts present the first comprehensive strategic framework for assessing, responding to, and managing extreme risk. Howard Kunreuther and Michael Useem build on their own breakthrough work on mitigating natural disasters, extending it to the challenges faced by real-world enterprises.
