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The Digital Multinational Navigating the New Normal in Global Business

22-11-2022, 16:01, posted by Baturi

Satish Nambisan, "The Digital Multinational: Navigating the New Normal in Global Business "
English | ISBN: 0262046326 | 2022 | 264 pages | PDF | 3 MB
How multinational companies can use digital technology to compete in a world where business is driven by the forces of both globalization and deglobalization.

Digital technology has put globalization on steroids; multinational companies now account for one-third of world GDP and one-fourth of world employment. And yet complicating this story of unchecked global capitalism are two contradictory forces. Even as advances in digital technology enable borderless markets, a new nationalism has emerged, reviving protectionism and railing against digital colonialism. In
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