Free Download Chuka Onwumechili, "Sport Communication"
English | ISBN: 1138281875 | 2017 | 374 pages | EPUB | 2 MB
Sport is a global business. Now more than ever, sport communication professionals need to understand sport's global reach in order to develop their full potential. This is the first textbook to introduce the fundamental principles and practice of sport communication from an international perspective. Combining business strategies with insights into social issues such as gender, disability and national identity, this is an accessible, practical and engaging guide to the essentials of sport communication.