Free Download Rethinking Retail: A Marketer's Guide to Decoding Consumer Preference through Data Analytics
English | 2025 | ISBN: 3031863453 | 210 Pages | PDF EPUB (True) | 8 MB
Retailing has changed rapidly in recent years with the pandemic accelerating the long-term growth of e-commerce. Drawing on a unique data set drawn from hundreds of thousands of interviews over almost two decades, this book takes a close look at changes in consumers' shopping preferences, behaviors, and influences.