Free Download Strategic Brand Management for Small Businesses: Building, Growing, and Sustaining a Brand (Classroom Companion: Business) by Walter Wymer
English | July 1, 2025 | ISBN: 303190382X | 273 pages | PDF, EPUB | 17 Mb
With small businesses, the business is the brand, in contrast to corporations that have a portfolio of branded products. Therefore, effective brand management is dependent upon the business growing its brand into a strong brand. This comprehensive textbook helps students to navigate the dynamic world of branding for small and medium sized enterprises. It provides a strong conceptual and analytical foundation to brand management that can be applied to small business. It also addresses the unique challenges and opportunities that small businesses face in establishing, nurturing, and leveraging their brands for long-term success.