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  Author: creativelivenew1   |   21 November 2024   |   Comments icon: 0
Advanced Media Planning
Free Download Advanced Media Planning By John R. Rossiter, Peter J. Danaher (auth.)
1998 | 112 Pages | ISBN: 1461346770 | PDF | 4 MB
Media planning consists of formulating a media strategy to deliver the creative so as to best meet the brand's advertising objectives, and then implementing that strategy in an accurate and cost-effective manner. Given that approximately ninety percent of advertising dollars are spent in media, a sound understanding of media planning is essential for the researcher and professional media planner alike. Although this book provides a novel and advanced approach to media planning, the basics are covered as well, making the book suitable for trainees. The authors argue that current media planning is still too conventional, that while reach and frequency are not incorrect, they are certainly too simplistic for modern media planning. This book introduces the advanced concept of using reach patterns in making the reach decision, and develops the method of factoring in effective frequency when making the frequency decision. Reach patterns are an entirely new concept. Effective frequency, while not new, needs proper definition and an operational formula for its calculation, both of which are provided here. Other new concepts are introduced and shown to be necessary for choosing an appropriate media strategy. The media planning software, `Media Mania', designed by Peter Danaher, can be downloaded using the following link: http://www.mbs.edu/Media-Mania-Software/.

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  Author: creativelivenew1   |   21 November 2024   |   Comments icon: 0
Adoption and Fosterage Practices in the Late Medieval and Modern Age
Free Download Marina Garbellotti, Maria Clara Rossi, Fred Sengmueller, "Adoption and Fosterage Practices in the Late Medieval and Modern Age"
English | 2016 | ISBN: 8867281712 | EPUB | pages: 222 | 1.9 mb
In recent years historical studies on adoption and fosterage have greatly advanced, very likely due to the importance that such practices have acquired in our own societies. Also in the past - not only during Roman or Late Antique periods, but throughout the Middle Ages and the Modern Era as well - a rather significant number of family units went through adoption and fosterage, experiencing these kinds of ties and relationships on the daily basis. Articles collected in this volume are aimed at analysing the various forms and methods by means of which the concept of "adoption" was interpreted and practiced during the Medieval and Early Modern periods, identifying especially relevant chronological points, examples from different regional and local contexts, reciprocal influences, and family relationships shaped by adoption.

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  Author: creativelivenew1   |   21 November 2024   |   Comments icon: 0
Adobe creative cloud 2024 User guide
Free Download Adobe creative cloud 2024 User guide: Practical and essential guide to adobe creative cloud 2024 for beginners and experts by Morgan Skye
English | August 5, 2024 | ISBN: N/A | ASIN: B0DCC7LZSK | 413 pages | EPUB | 13 Mb
Discover theComplete Potential of Adobe Creative Suite: From Basic Design to Cutting-Edge Techniques, Your Creative Journey Begins Here!With the most recent release, "Adobe Creative Cloud 2024," discover the ever evolving world of Adobe Creative Cloud. This special handbook, intended for both new and seasoned designers, is your ticket to unleashing creative freedom and exploring the vast landscape of Adobe's powerful suite. Why settle for ordinary when you can be extraordinary? This massive tome covers every facet of the Adobe Creative Cloud, from Adobe Experience Design to Illustrator CC, Photoshop CC, Acrobat Pro, Adobe Bridge, Adobe Audition, and Premiere Pro.

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  Author: creativelivenew1   |   21 November 2024   |   Comments icon: 0
Adobe Photoshop 2024 A COMPLETE STEP –STEP–BY–STEP MANUAL
Free Download Adobe Photoshop 2024: A COMPLETE STEP -STEP-BY-STEP MANUAL
English | 2024 | ISBN: 1230007202070 | 332 Pages | EPUB (True) | 46 MB
Adobe Photoshop 2024, the most recent version tailored for Windows, stands out as a potent and widely acclaimed image editing software. This comprehensive "Users Guide" delves deep into the latest iteration, encompassing its features, system prerequisites, the step-by-step process of downloading and installing it on your PC, and how to enhance your photo/video editing, graphic designing, 3D rendering skills and overall mastery of the photoshop software.**

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  Author: creativelivenew1   |   21 November 2024   |   Comments icon: 0
Admiralty Salvage in Peace and War 1906–2006 'Grope, Grub and Tremble'
Free Download Tony Booth, "Admiralty Salvage in Peace and War 1906-2006: 'Grope, Grub and Tremble'"
English | 2012 | ISBN: 1848848935 | EPUB | pages: 224 | 0.6 mb
The importance of marine salvage during armed conflict has been vastly underestimated since becoming a vital Naval arm during the First World War. Between 1915 and 1918 the Admiralty Salvage Section saved nearly 400 merchant vessels, desperately needed to bring food and war materials into Britain.

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  Author: creativelivenew1   |   21 November 2024   |   Comments icon: 0
Account Determination in SAP S4HANA Business Processes and Configuration (SAP PRESS)
Free Download Account Determination in SAP S/4HANA: Business Processes and Configuration (SAP PRESS) by Abdullah Ali Ahmed Galal Ali, Jonas Tritschler
English | March 27, 2024 | ISBN: 1493224166 | 375 pages | MOBI | 32 Mb
Ready to streamline your SAP S/4HANA Finance system? Learn how to determine accounts for your core business areas, including materials management, sales and distribution, accounts receivable and payable, cash and banking, and fixed assets. Follow step-by-step instructions to configure automatic account determination for each process in your system. Your journey to simplified accounting starts here!Explore the core business processes that impact accounting in SAP S/4HANAConfigure account determination in purchasing, sales, accounts receivable and payable, and moreLeverage automatic account determination to improve efficiency for your organizationAccounting Essentials

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  Author: creativelivenew1   |   21 November 2024   |   Comments icon: 0
Academic Writing with Corpora A Resource Book for Data–Driven Learning, 2nd Edition
Free Download Academic Writing with Corpora: A Resource Book for Data-Driven Learning
by Karpenko-Seccombe, Tatyana

English | 2025 | ISBN: 1032731893 | 227 pages | True PDF EPUB | 50.21 MB

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  Author: creativelivenew1   |   21 November 2024   |   Comments icon: 0
Absence of Clutter Minimal Writing as Art and Literature
Free Download Paul Stephens, "Absence of Clutter: Minimal Writing as Art and Literature"
English | 2020 | pages: 289 | ISBN: 026204367X | PDF | 269,9 mb
An exploration of minimal writing-texts generally shorter than a sentence-as complex, powerful literary and visual works.

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  Author: creativelivenew1   |   21 November 2024   |   Comments icon: 0
ANALYSIS The Key to Improving Organization and Individual Performance
Free Download Analysis: The Key to Improving Organizational and Individual Performance
by Swanson, Richard A., Chermack, Thomas J.

English | 2025 | ISBN: 1032852623 | 271 pages | True PDF EPUB | 27.48 MB

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  Author: creativelivenew1   |   21 November 2024   |   Comments icon: 0
AI and the Boardroom
Free Download AI and the Boardroom: Insights into Governance, Strategy, and the Responsible Adoption of AI
English | 2024 | ASIN : B0D9LF2H3H | 396 Pages | PDF | 8 MB
Develop and implement AI strategies aligned with business goals, including operating models and partnership strategies. This book is practical guide for chief experience officers and other corporate board members faced with the complex issues of AI governance, data privacy, AI regulations, AI copyright, AI strategy, and more.

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