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  Author: creativelivenew1   |   18 November 2024   |   Comments icon: 0
Eventmarketing Ein innovatives Instrument zur Metakommunikation in Unternehmen
Free Download Eventmarketing: Ein innovatives Instrument zur Metakommunikation in Unternehmen By Frank Sistenich (auth.)
1999 | 313 Pages | ISBN: 3824404796 | PDF | 6 MB
Eventmarketing etabliert sich zunehmend als Kommunikationsinstrument. Der Umgang mit diesem Instrument ist jedoch in der Unternehmenspraxis von Unsicherheit bestimmt. Frank Sistenich stellt das Eventmarketing als Instrument zur Metakommunikation vor. Dabei wird der Event als Interaktionsprozess zwischen Teilnehmern und Unternehmen verstanden, der die Voraussetzung für eine aktive Gestaltung der Kundenbeziehung schafft. Zum einen lassen sich Positionierungsstrategien und Gestaltungsmöglichkeiten von Marketinginstrumenten ableiten, die eine Fortschreibung der Markenaktualität in die Alltagswelt der Konsumenten ermöglichen und somit die Kundenbindung erhöhen. Zum anderen kann das Unternehmen mit Hilfe des Marketing-Events eine Anbindung an seine gesamte, meist monologisch strukturierte Kommunikationspolitik erreichen.

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  Author: creativelivenew1   |   18 November 2024   |   Comments icon: 0
European Competition Law Annual 2003 What is an Abuse of a Dominant Position
Free Download Claus-Dieter Ehlermann, Isabela Atanasiu, "European Competition Law Annual 2003: What is an Abuse of a Dominant Position?"
English | 2003 | pages: 714 | ISBN: 1841135356 | PDF | 2,5 mb
The European Competition Law Annual 2003 is the eighth in a series of volumes following the annual workshops on EU Competition Law and Policy held at the Robert Schuman Centre of the European University in Florence. The volume reproduces the materials of the roundtable debate that took place at the eighth Workshop and is dedicated to the question What is an Abuse of a Dominant Position?. It contains the usual mix of expert discussion and expert papers presented by the participants at this annual gathering of leading EU and international experts on competition law.

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  Author: creativelivenew1   |   18 November 2024   |   Comments icon: 0
Ethnicity and Old Age Expanding our Imagination
Free Download Sandra Torres, "Ethnicity and Old Age: Expanding our Imagination "
English | ISBN: 1447328124 | 2020 | 232 pages | PDF | 1367 KB
Winner of the Richard Kalish Innovative Publication Award 2021.

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  Author: creativelivenew1   |   18 November 2024   |   Comments icon: 0
Ethics, Equity and Community Development
Free Download Sarah Banks, "Ethics, Equity and Community Development "
English | ISBN: 1447345126 | 2019 | 228 pages | PDF | 3 MB
This book offers a unique focus on the everyday ethics of community development practice in the context of local and global struggles for equity and social justice. Contributors from around the world (from India to the Netherlands and USA) grapple with ethical dilemmas and tensions, including how to: respect and learn from Indigenous values and philosophies; challenge environmental destruction; gain consent in divided communities; maintain or breach professional boundaries; and develop new paradigms for transformative community organising, sustainable development and ethically-sensitive practice. Offering theoretical frameworks, philosophical perspectives and practical case examples (from sex worker collectives to tree action groups and Australian Indigenous communities) this book is essential reading for community-based practitioners, students and academics.

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  Author: creativelivenew1   |   18 November 2024   |   Comments icon: 0
Ethics in Real Estate
Free Download Ethics in Real Estate By Stephen E. Roulac (auth.), Stephen E. Roulac (eds.)
1999 | 318 Pages | ISBN: 1441950494 | PDF | 6 MB
ethics." Certainly our industry is bound by the formal constraints of law in national, state, and local jurisdictions. What this volume reminds us, however, is that those laws are only as good as the personal "sea of ethics" in which each of us operates. THE ETHICS OF PROPERTY INVOLVEMENTS Stephen E. Roulac The Roulac Group San Rafael, California and Visiting Professor University of Ulster Ethical considerations are a dominant theme in the management literature. As "Ethics and ethical issues surround our liver, ... ethics has become one of the most rapidly growing areas of management research, with over 800 articles and 1,400 books appearing since 1990" (Schminke, Ambrose, and Miles, 1998). Compared to business and business management,however, the research and writing on real estate in an ethics context is in the very early stages of development. The lack of a developed literature on ethics in real estate is reflected in the response by one highly placed executive to my solicitation for funding to support the publication of this volume: "I didn't know there were any ethics in real estate!" Fortunately, the Summa Corporation and the Amer ican Real Estate Society believe in the importance of ethics in real estate, for their cosponsorship has made possible this special monograph on the subject of Ethics in Real Estate. The support of the Summa Corporation and the American Real Estate Society of this pioneering volume is warmly and appreciatively acknowledged.

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  Author: creativelivenew1   |   18 November 2024   |   Comments icon: 0
Ethical Studies
Free Download F. H. Bradley, "Ethical Studies"
English | 2012 | pages: 317 | ISBN: 0331517620 | PDF | 10,2 mb
This book challenges some of the fundamental ideas in ethics, revealing that many of the foundational concepts are confused or even false. It provides a critical discussion of some leading questions in the field, arguing that ethical theories rest on pre-conceptions that are metaphysical and psychological in nature. The author believes that many of the current ideas are unclear and even misleading, preventing an understanding of ethical facts.

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  Author: creativelivenew1   |   18 November 2024   |   Comments icon: 0
Essentials of Economics in Context, 2nd Edition
Free Download Essentials of Economics in Context, 2nd Edition
English | 2025 | ISBN: 1032596767 | 576 Pages | EPUB | 10 MB
Essentials of Economics in Context is specifically designed to meet the requirements of a one-semester introductory economics course that provides coverage of both microeconomic and macroeconomic foundations. It addresses current economic challenges, paying specific attention to issues of inequality, globalization, unpaid work, technology, financialization, and the environment, making the text a genuine 21st-century introduction to economics.

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  Author: creativelivenew1   |   18 November 2024   |   Comments icon: 0
Essentials of Data Engineering
Free Download Essentials of Data Engineering by Dr. Mukesh Saini
English | July 26, 2024 | ISBN: N/A | ASIN: B0DBFJPL8X | 525 pages | EPUB | 7.82 Mb
This book is a pivotal guide born from the intersection of data science and data engineering. It addresses a critical gap often overlooked in technical literature-a comprehensive understanding of the entire data lifecycle from generation to serving. Unlike traditional resources focused on specific tools that quickly become obsolete, this book emphasizes timeless principles adaptable to evolving technologies.

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  Author: creativelivenew1   |   18 November 2024   |   Comments icon: 0
Essays in Socio–Economics
Free Download Essays in Socio-Economics By Prof. Dr. Amitai Etzioni (auth.)
1999 | 182 Pages | ISBN: 364208415X | PDF | 5 MB
These essays deal with various aspects of a new, rising field, socio economics. The field is seeking to combine the variables studied by neoclassical economists with those typically studied by other social sciences. The combination is expected to provide a better understanding of economic behavior and the economy as well as society; make more reliable predictions; and be more in line with normative values we seek to uphold. The new field, though, may be less elegant mathematically and possibly less parsimonious than neoclassical economics. Some of my ideas on this subject are included in a previously published book, The Moral Dimension: TowardA New Economics (New York: The Free Press, 1988). They also led to a formation of an international society of several thousand scholars who are interested in the field, the Society for the Advancement of Socio-Economics. The essays at hand are in effect grouped. The first two, previously published respectively in the Journal of Economic Psychology and Business Ethics Quarterly, reflect my most recent thinking. They both have a utopian streak that may stand out especially in these days when unfeathered capitalism is the rage. The first points to people, who far from making consuming ever more their life's project, seek a less affiuent way oflife. It examines the psychological foundations and the social consequences of such an approach.

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  Author: creativelivenew1   |   18 November 2024   |   Comments icon: 0
Errors and Mistakes in Child Protection International Discourses, Approaches and Strategies
Free Download Kay Biesel, "Errors and Mistakes in Child Protection: International Discourses, Approaches and Strategies"
English | ISBN: 1447350707 | 2020 | 296 pages | PDF | 22 MB
This comprehensive international study provides a cross-national analysis of different understandings of errors and mistakes, as well as lessons to avoid and how to handle them in child protection practice, using research and knowledge from 11 countries in Europe and North America.

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