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Free Download Sam Berrin Shonkoff, "Martin Buber"
English | ISBN: 9004377034 | 2018 | 332 pages | PDF | 2 MB
Martin Buber: His Intellectual and Scholarly Legacy is a collection of contemporary reflections on one of the most pivotal figures of modern Jewish thought. Born in Austria and reared in Galicia, Buber (1878-1965) became a spiritual representative of Judaism in German culture before emigrating to Jerusalem on the brink of the Shoah. His prolific writings on matters spanning the Hebrew Bible and New Testament to Hasidism and Zionism inspired diverse audiences throughout the world. In this volume, Sam Berrin Shonkoff has curated an illuminating array of essays on Buber's thought by leading intellectuals from five different countries. Their treatments of Buber's dialogues with Christianity, politics, philosophy, and Judaism exhibit Buber's ramified legacy and will surely stimulate fruitful discussion in our own time.

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Free Download Stephen Gersh, "Marsilio Ficino As Reader of Descriptioninus: the 'enneads' Commentary "
English | ISBN: 9004701117 | 2024 | 576 pages | PDF | 5 MB
This first complete study of Marsilio Ficino's Commentary on Descriptioninus, published in 1492, will serve as the definitive analysis of Ficino's late philosophy and also as an essential companion to Gersh's edition-translation of the same work.

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Free Download Marriage and Divorce in a Multicultural Context: Multi-Tiered Marriage and the Boundaries of Civil Law and Religion By Professor Joel A. Nichols
2013 | 418 Pages | ISBN: 1107614368 | PDF | 4 MB
American family law makes two key assumptions: first, that the civil state possesses sole authority over marriage and divorce; and second, that the civil law may contain only one regulatory regime for such matters. These assumptions run counter to the multicultural and religiously plural nature of our society. They are also wrong. This book elaborates how those assumptions are descriptively incorrect, and it begins an important conversation about whether more pluralism in family law is normatively desirable. For example, may couples rely upon religious tribunals (Jewish, Muslim, or otherwise) to decide family law disputes? May couples opt into stricter divorce rules, either through premarital contracts or "covenant marriages?" How should the state respond when couples purport to do these things? Intentionally interdisciplinary and international in scope, this volume contains contributions from fourteen leading scholars. The authors address the provocative question of whether the state must consider sharing its jurisdictional authority with other groups in family law.

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Free Download Dave Sutton, "Marketing, Interrupted: Sometimes the Only Way to Succeed Is to Go a Little Crazy"
English | 2018 | pages: 224 | ISBN: 1945537086 | EPUB | 5,8 mb
Marketing, Interrupted will put you on a path to transform your marketing: how your customer experiences you, understands you, and interacts with you. It is a change in mindset as well as methodology. No longer is the brand story simply about you and what you offer. Your brand, your products, your services are not really the hero. The power and impact of your brand, your product, your services and your story comes from making the customer the hero, and you, the marketer, serving as the guide on their buying journey. Throughout the entire customer lifecycle, the intention actually the requirement is to deliver on the brand promise. Only then will prospects become customers, and customers become brand advocates. Why? Because transforming marketing is about so much more than what you do. It is аbout: - Why you do what you do? - What it is you do, based on that why? - How you deliver it to your customers? - What the impact is on their lives? This level of marketing impact is required to give your customers a reason to care, a reason to buy, a reason to engage, a reason to stay. Market leaders routinely beat their competition and perhaps even change the rules of the game as they become category leaders and category definers. Marketing, Interrupted will move you to the top of your industry in terms of your financial performance and help you set the benchmarks to which others aspire. You ll gain mind share and advocacy, where your customers don t just buy your products and services, they tell your story for you because your story matters to them. So, if you have the desire to win in the market, the patience to tolerate a little crazy, the endurance to drive to the top and the tenacity to stay there, then read on this book is for you!

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Free Download Valerie S. Gordon, "Marketing for Special and Academic Libraries: A Planning and Best Practices Sourcebook "
English | ISBN: 1442262699 | 2016 | 178 pages | EPUB | 5 MB
Here's an easy-to-follow, practical marketing book for academic and special libraries. Written by two practicing librarians who are passionate about communicating with users, the book provides both the inspiration and drive to market your library and practical tips and suggestions on how to do that effectively.

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Free Download Marketing: Grundlagen für Studium und Praxis By Manfred Bruhn
2012 | 330 Pages | ISBN: 3834934399 | PDF | 13 MB
Aus dem Vorwort:Die Herausforderungen des Marketing sind einem ständigen Wandel unterworfen. Allerding sind die Schwerpunkte des Marketing als ein Leitkonzept der Unternehmensführung auch weiterhin in der Planung und Umsetzung der Kunden- und Marktorientierung zu sehen, die es in Zeiten hart umkämpfter Märkte und Kunden zu realisieren gilt. Die konsequente Ausrichtung am Markt und am Kundennutzen stellen Prinzipien des Marketing dar, die von Unternehmen gelebt und in der Ausbildung zu vermitteln sind. Dabei ist es wichtig, sowohl Leitidee und -philosophie des Marketing zu verstehen als auch markt- und kundenbezogene Problemstellungen analytisch zu durchdringen und methodisch bewältigen zu können. Für den nachhaltigen Erfolg von Unternehmen und der einzelnen Marketingnachwuchsführungskraft ist es nötig, marktorientierte Denkstrukturen zu entwickeln,statt ausschließlich „Rezeptwissen" anzuwenden oder handwerkliches Rüstzeug zu beherrschen.Das vorliegende Buch versucht, die Philosophie und den aktuellen Stand des Marketingwissens in Form einer Einführung in die Grundkonzepte des Marketing als markt- und kundenorientierte Unternehmensführung zu vermitteln. Es richtet sich an Studierende der Betriebswirtschaftslehre und anderer Disziplinen sowie Praktiker gleichermaßen und eignet sich - im Vergleich zu den umfassenden Standardwerken - zur Vermittlung eines kompakten Überblicks über die Ziele, Aufgaben, Instrumente sowie Methoden des modernen Marketingmanagements. Die Denk- und Vorgehensweisen im Marketing werden aus wissenschaftlicher Sicht dargestellt und anhand von Beispielen verdeutlicht.Auch in dieser 11. Auflage wurden der bewährte Aufbau und die Struktur des Buches beibehalten. Zunächst wird eine Einführung in das Grundverständnis des Marketing gegeben. Neben strategischen und operativen Aspekten der Marketingplanung werden die Marktforschung als Informationsgrundlage für Entscheidungen des Marketingmanagements sowie die vier Marketinginstrumente (4Ps) kompakt dargestellt. Fragestellungen der Marketingorganisation und -kontrolle schließen das Buch ab. Dabei wurde in der elften Auflage eine Neustrukturierung des Kapitels zum Marketingcontrolling unter Berücksichtigung der aktuellen Entwicklungen vorgenommen. Weiterhin ist den Veränderungen auf dem Gebiet der Informations- und Kommunikationstechnologien -insbesondere unter dem Begriff Social Media - Rechnung getragen worden.

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Free Download A. Bhalla, "Market or Government Failures?: An Asian Perspective"
English | 2001 | pages: 249 | ISBN: 0333662407 | PDF | 1,3 mb
Choosing between government and market is not a very helpful exercise since both are necessary. This book argues that it is misplaced to dichotomise between government and market failures. Too much attention is generally placed on government failures and not enough on private corporate failures. Failures occur in both public and private corporate spheres. They may be due to lapses in implementation of policies and programmes. Lack of enforcement in developing countries occurs either because rules and norms do not exist or they are poorly enforced. Emphasis on implementation problems highlights the importance of organizations and institutions.

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Free Download Paul Hague, "Market Research in Practice: An Introduction to Gaining Greater Market Insight Ed 4"
English | ISBN: 1398602825 | 2021 | 392 pages | AZW3 | 2 MB
Learn the fundamentals of market research with this bestselling guide that delivers an overview of the whole process, from planning a project and executing it, what tools to use, through to analysis and presenting the findings.

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Free Download Markenexzellenz im innovativen Mittelstand: Grundsätze, Arbeitsmethoden, Beispiele - ein Leitfaden für Praktiker By Dr. Michael Casagranda, Mag. Michael Dünser, Dipl.-Ing. Georg Lippitsch, Mag. Rupert Mühlfellner, Mag. Markus Ruf, Mag. Felix Steininger (auth.)
2013 | 229 Pages | ISBN: 365802318X | PDF | 4 MB
Im innovativen Mittelstand, vor allem bei Industrieunternehmen mit B-to-B‐Fokus, wird die Marke bis heute stiefmütterlich behandelt. Darüber wird von Seiten der Berater und Werber gerne geklagt. Allerdings besteht bei vielen Verantwortlichen des Mittelstandes sehr wohl ein Interesse an der Marke, die Literatur bietet aber häufig nicht die richtigen Antworten auf die besonderen Erfordernisse von KMU. Die Autoren wollen diese Lücke mit einem praxisorientierten Ansatz schließen. Sie liefern Marken-Know-how speziell für mittelständische Unternehmen und verbinden Marketingtheorie mit empirischen Umfrageergebnissen. Dabei wird Markenmanagement nicht als Tool des Marketings, sondern als gesamtunternehmerische Führungs- und Steuerungsaufgabe verstanden. Die Umsetzung der in diesem Buch vorgestellten Lösungsansätze ist mit einem überschaubaren Aufwand verbunden und daher für kleinere und mittlere Unternehmen effizient realisierbar. Mit Interviews und zahlreichen Fallbeispielen. ​

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Free Download Maritime Archaeology: Australian Approaches By Michael McCarthy (auth.), Mark Staniforth, Michael Nash (eds.)
2006 | 222 Pages | ISBN: 0387258825 | PDF | 14 MB
Maritime archaeology and underwater cultural heritage management have become well established over the past twenty years or so in the Asia-Pacific region, particularly in Australia. During that period Australian researchers and underwater cultural heritage managers have conducted a significant number of important maritime archaeological investigations and have developed innovative approaches to the discipline.Subject areas discussed in this book include shipwrecks and abandoned vessels, underwater site formation processes, maritime infrastructure and industries such as whaling, submerged aircraft and Australian Indigenous sites underwater. The application of National and State legislation and management regimes to these underwater cultural heritage sites is also highlighted, together with the important role of avocational divers and training programs in raising the profile of underwater and maritime heritage sites.The book includes a comprehensive bibliography of work conducted both in Australia and by Australian maritime archaeologists in the Asia-Pacific region. This book will be of interest to students and practitioners of maritime and historical archaeology and cultural heritage managers throughout the world as example of good practice and innovative approaches to maritime archaeology.Cover photographs courtesy of (front) Department of Maritime Archaeology, WA Maritime Museum; (back, above) Heritage Unit, Heritage Victoris; (back, below) Tasmanian Parks and Wildlife Service.

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