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Free Download Jolanta Lacka-Badura., "Recruitment Advertising as an Instrument of Employer Branding: A Linguistic Perspective" English | ISBN: 1443876542 | 2015 | 255 pages | PDF | 1237 KB The book offers a linguistic analysis of job advertising as an instrument of employer branding, investigating how the creation of the employer brand and the projection of employee value proposition are realised linguistically in a corpus of online job advertisements. The study is methodologically grounded in the current approaches to discourse analysis and business/organisational communication, as it is broadly understood, with particular emphasis on genre and register analysis, the language of persuasion and evaluation, as well as the language of (organisational) values. The analysis conducted in the book demonstrates that job advertisements constitute a distinct promotional business genre, a member of the system of genres applied in the job search context, increasingly resembling multi-modal marketing-type ads. The rhetorical structure of online recruitment advertisements confirms the initial hypothesis that job ads contribute to the projection and reinforcement of employer brands. The register of recruitment ads clearly harmonises with the employer branding function of the genre: extremely positive, encompassing a wide range of persuasive strategies, as well as lexico-grammatical choices contributing to the creation of employer brands, job advertising may justifiably be classified as a paradigm case of persuasion. With employer branding being deeply rooted in the values emanating from an organisation, the use of linguistic structures communicating or implying the system of attributes and values declared by the employing organisations is a powerful employer branding strategy, widely reflected in the corpus. Taking into account the interdisciplinary character of the analysis, the book will be of interest not only to linguists and business communication scholars, but also to human resource management and public relations researchers and practitioners.  Free Download Robert S. Taylor, "Reconstructing Rawls: The Kantian Foundations of Justice as Fairness" English | 2011 | pages: 362 | ISBN: 0271037717, 0271037725 | PDF | 3,3 mb Reconstructing Rawls has one overarching goal: to reclaim Rawls for the Enlightenment―more specifically, the Prussian Enlightenment. Rawls's so-called political turn in the 1980s, motivated by a newfound interest in pluralism and the accommodation of difference, has been unhealthy for autonomy-based liberalism and has led liberalism more broadly toward cultural relativism, be it in the guise of liberal multiculturalism or critiques of cosmopolitan distributive-justice theories. Robert Taylor believes that it is time to redeem A Theory of Justice's implicit promise of a universalistic, comprehensive Kantian liberalism. Reconstructing Rawls on Kantian foundations leads to some unorthodox conclusions about justice as fairness, to be sure: for example, it yields a more civic-humanist reading of the priority of political liberty, a more Marxist reading of the priority of fair equality of opportunity, and a more ascetic or antimaterialist reading of the difference principle. It nonetheless leaves us with a theory that is still recognizably Rawlsian and reveals a previously untraveled road out of Theory―a road very different from the one Rawls himself ultimately followed.  Free Download Ready for Anything : 52 Productivity Principles for Work and Life By David Allen 2004 | 164 Pages | ISBN: 0749924799 | EPUB | 1 MB 'David Allen's strategies for getting on top of your workload are invaluable. Read this book!' Praise for Getting Things Done by Ken Blanchard, co-author The One Minute Manager and Whale Done! David Allen, 'the guru of personal productivity' Fast Company Magazine) and author of the business bestseller Getting Things Done, inspires us to work better, not harder, in his new book, Ready for Anything. Offering over 50 productivity principles to help you clear your head and focus, Ready for Anything enables you to identify what drives you, what holds you back and how to be ready for anything. 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Starting with separate beginnings during the 19th century with descriptive geometry as well as knot theory, the book focuses on the 20th century, covering the rise of the Italian school of algebraic geometry between the 1900s till the 1930s (with Federigo Enriques, Oscar Zariski and Beniamino Segre, among others), the decline of its classical approach during the 1940s and the 1950s (with Oscar Chisini and his students), and the emergence of new approaches with Boris Moishezon's program of braid monodromy factorization.By focusing on how the research on one specific curve changed during the 20th century, the author provides insights concerning the dynamics of epistemic objects and configurations of mathematical research. It is in this sense that the book offers to take the branch curve as a cross-section through the history of algebraic geometry of the 20th century, considering this curve as an intersection of several research approaches and methods.  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Despite the ambition and idealism of Japanese TV professionals and independent journalists, corporate media worked to squelch interactive broadcast projects such as smartphone-playable television and live-streamed and open press conferences before they caught on. Instead, interactive programming in the hands of major TV networks retained the structure and qualities of most other television and maintained conventional barriers between audiences and the actual space of broadcast. Despite their lack of success, the innovators behind these experiments nonetheless sought to expand the possibilities for mass media, national identity, and open journalism. If you are looking for educational materials, our website offers free downloadable online courses. From computer science to business and humanities. The courses are taught by professors from leading universities around the world, and you can earn a certificate of completion from many of them. 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