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If you're looking for free educational programs or materials in the US and Canada, we'll help you find what you need for students and learners. ![]() English | 2021 | ISBN: 1466582812 | 260 pages | True PDF | 4.85 MB A new edition of a successful, well-established book that provides the reader with a text focused on practical rather than theoretical aspects of financial modelling ![]() English | 2020 | ISBN: 1292308729 | 971 pages | True PDF | 14.74 MB Marketing Research: Applied Insight, 6th Edition, by Nunan, Birks and Malhotra is the leading marketing research text focused on the key challenges facing marketing research in a European context. This comprehensive text offers a clear explanation and discussion of concepts, and a wealth of European and international case material showing how researchers apply concepts and techniques. It also integrates with online resources for students and an instructor's manual including key discussion points. This book supports both qualitative and quantitative research methods through: Introducing the transactional stages of marketing research of problem definition, developing approach and design, data collection, analysis and communicating the research findings Using real research case studies of how companies address specific managerial problems and implement research, as well as real-life marketing situations and exercises to tackle in every chapter Applying marketing research to current marketing challenges such as social media, mobile marketing, customer value, experiential marketing, satisfaction, loyalty, customer equity, brand equity and management, relationship marketing, creativity and design, and socially responsible marketing New to this edition: Significantly updated with new content, particularly on topics that have gained increased importance in today s world, such as social media, research ethics and privacy New and updated case studies that reflect the latest research thinking from leading brands like Facebook, Netflix and Apple A major focus on research issues and methods, which includes the impact of new technologies, the growth of insight and the evolving role of research ethics, for example, through considering the effect of GDPR on marketing research ![]() English | 2019 | ISBN: 1138593648 | 834 pages | True PDF | 19.6 MB This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss strategic segmentation, competitive positioning, and strategies for growth, corporate branding, internal brand management, and corporate reputation management. With case studies from a broad range of global contexts and industries, including Burger King, FedEx, and Twitter, readers will gain a working knowledge of developing and applying market-driven strategy. Through case analysis, students will learn to: ![]() English | 2021 | ISBN: 1032052198 | 211 pages | pdf | 4.22 MB Marketing Analytics provides guidelines in the application of statistics using SPSS for students and professionals using quantitative methods in Marketing and Consumer Behaviour. With simple language and a practical, screenshot-led approach, the book presents eleven multivariate techniques and the steps required to perform analysis. ![]() English | 2021 | ISBN: B09HN2QWQG | 140 pages | epub | 5.34 MB No stress, no extra work! This is how you make a profit from your small farm without any of the extra hassle or headache. ![]() English | 2021 | ISBN: 0367425335 | 258 pages | True PDF | 9.77 MB Increased industrialization and urbanization has polluted the marine environment, the largest ecosystem. Hence, sincere efforts must be made to decontaminate marine ecosystem for sustainable use of oceans and their bioresources. Microbial population in the marine environment plays a very crucial role in degrading, transforming and detoxifying the pollutants. This book presents contributions from leading scientists across the globe who have worked extensively on polluted marine ecosystem in removal of pollutants, mycoremediation of salinity ingressed soils, etc. This book will be useful to the scientific community, stake holders and policy makers involved in research related to environmental microbiology and marine microbiology in particular. The book will also be of benefit to the student community interested in marine microbial bioremediation. ![]() English | 2021 | ISBN: 0367273004 | 197 pages | pdf | 3.98 MB This book looks at the institutionalisation and refashioning of Ayurveda as a robust, literate classical tradition, separate from the assorted, vernacular traditions of healing practices. It focuses on the dominant perspectives and theories of indigenous medicine and the various compulsions which led to the codification and standardisation of Ayurveda in modern India. ![]() English | 2021 | ISBN: 0367231964 | 235 pages | True PDF | 21.09 MB This book explores the notion of mapping in architectural discourse. First locating, positioning and theorizing mapping, it then makes explicit the relationship between research and design in architecture through cartography and spatial analysis. ![]() English | 2021 | ISBN: 1284183718 , 978-1284183719 | 437 pages | True EPUB | 7.86 MB PART OF THE JONES & BARTLETT LEARNING INFORMATION SYSTEMS SECURITY & ASSURANCE SERIES Managing Risk in Information Systems, Third Edition provides a comprehensive overview of risk management and its implications on IT infrastructures and compliance. This new edition addresses risk across entire Information Systems, including Data, People, Processes, and Technology. Written by industry experts, and using a wealth of examples and exercises, this text incorporates hands-on activities to walk the reader through the fundamentals of risk management, strategies and approaches for mitigating risk, and the anatomy of how to create a plan that reduces risk. 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