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Anne M. Cronin, "Public Relations Capitalism: Promotional Culture, Publics and Commercial Democracy"
English | 2018 | pages: 123 | ISBN: 3319726366 | PDF | 1,1 mb
This book argues that we are witnessing the emergence of 'commercial democracy' in which public relations, promotional culture and the media play a new, central role. As the conventional democratic promise of political representation loses traction with the public in many countries, commercial culture steps into this vacuum by offering mirror forms of democracy. Commercial democracy promises representation, voice and agency to the public and in doing so creates new forms of social contract. Based on empirical material, this book examines the Public Relations (PR) produced by corporations and communications produced by charities in an intensely mediatized society. It presents a novel analysis of the shifting significance of brand and reputation. It analyses the ascendancy of commercial speech, PRs' relationship to post-truth politics, and the transformation of cultural intermediaries into 'social brokers'. As PR and promotional culture come to inhabit the realm of the social contract and new forms of politics, 'the public' and the very idea of 'publicity' are transformed.

Pseudo-peptides in Drug Discovery By Chi-Huey Wong
2004 | 257 Pages | ISBN: 3527306323 | PDF | 6 MB
Peptides are among the most versatile bioactive molecules, yet the do not make good drugs, because they are quickly degraded or modified in the body. To overcome this problem, stable and at the same time biologically active pseudo-peptides have been developed. These novel compounds open up new perspectives in drug design by providing an entire range of highly specific and non-toxic pharmaceuticals. This is the first work devoted to the topic and draws together knowledge gained on different types of peptidomimetics and other pseudo-peptides with drug properties. As such, it includes peptoids, beta-peptides, polyamide DNA binders as well as peptide nucleic acids. The expert authors and editor discuss chemical properties and stability, biological activity and reactivity, as well as practical aspects of synthesis, making this a prime resource for drug developers and bioorganic chemists working with these compounds.

Project and Program Risk Management: A Guide to Managing Project Risks and Opportunities By R. Max Wideman, R. Max Wideman
2001 | 313 Pages | ISBN: 1880410060 | PDF | 11 MB
Brevity and ease of reference make this handbook a useful introduction to risk in the project or program environment. The book provides a simplified understanding of the nature of project risk and opportunity, and a systematic approach to risk reduction. YouвЂ™ll get useful insights into the process of project risk management whether youвЂ™re working on a small administrative project, a large capital works project, or anything in between. Concepts, tools, and techniques covered include: risk identification, risk assessment goals and methodology, computer applications, risk response and documentation, management of contingency allowances, managing risks of the projectвЂ™s environment, and dealing with risks in contracts. This book is essential reading to learn more about the Project Management Body of Knowledge (PMBOKВ®).

Avery D. Faigenbaum, Jeff, Ph.D. Falkel, "Progressive Plyometrics for Kids"
English | 2006 | pages: 126 | ISBN: 1585189553 | EPUB | 22,4 mb
Three of the most respected and sought-after specialists in the field of exercise and physical conditioning, Donald A. Chu, Avery D. Faigenbaum, and Jeff E. Falkel, present this comprehensive, progressive, cost effective, and developmentally appropriate program of plyometric exercises specifically designed for younger athletes.

Prehistoric Mesoamerica By Richard E. W. Adams
1996 | 514 Pages | ISBN: 0806128348 | PDF | 8 MB
This major revision of Richard E. W. Adams's classic text on the ancient civilizations of Mesoamerica adds new information available from archaeological fieldwork in the region from the 1990s through 2004 and also evaluates recent theories regarding the remarkable prehistoric cultures of a region that today encompasses Mexico, Guatemala, Belize, and parts of Honduras and El Salvador. This up-to-date overview provides an introduction to Mesoamerican studies, a brief geographic sketch of the region, and a summary of the major features of its civilizations. Adams follows with a detailed examination of each period of Mesoamerican cultural history, from early prehistoric times through the rise and fall of various city-states to the ascendancy and ultimate fall of the Aztec Empire.

Read More: Plato The Man and His Work

Mina Yang, "Planet Beethoven: Classical Music at the Turn of the Millennium"
English | 2014 | pages: 239 | ISBN: 0819574856 | PDF | 7,7 mb
In Planet Beethoven, Mina Yang makes the compelling case that classical music in the twenty-first century is just as vibrant and relevant as ever-but with significant changes that give us insight into the major cultural shifts of our day. Perusing events, projects, programs, writings, musicians, and compositions, Yang shines a spotlight on the Western art music tradition. The book covers an array of topics, from the use of Beethoven's "Fur Elise" in YouTube clips and hip-hop, to the marketing claims of Baby Einstein products, and the new forms of music education introduced by Gustavo Dudamel, conductor of the Los Angeles Philharmonic. While the book is global in its outlook, each chapter investigates the unique attributes of a specific performer, performance, or event. One chapter reflects on Chinese pianist Yuja Wang's controversial performance at the Hollywood Bowl, another explores the highly symbolic Passion 2000 Project in Stuttgart, Germany. Sure to be of interest to students, professionals, and aficionados, Planet Beethoven traces the tensions that arise from the "classical" nature of this tradition and our rapidly changing world.

Predrag Cudic, "Peptide Modifications to Increase Metabolic Stability and Activity"
English | 2013 | pages: 245 | ISBN: 1627036512 | PDF | 3,8 mb
In Peptide Modifications to Increase Metabolic Stability and Activity, expert researchers in the field provide summarized methods for preparation, purification of modified peptides, and assessment of their biochemical activities. These methods and protocols include preparation of conformationally constrained peptides, modification of peptide bonds, introduction of nonproteinogenic amino acids, and alteration of peptides' physical and biological properties by modification of the amino acid side chains and/or terminal residues. With additional chapter that describes new experimental approach for the detection of exogenous peptides within living cells using peptides labeled with heavy isotopes and confocal Raman microscopy. Written in the highly successful Methods in Molecular Biology series format, chapters include introductions to their respective topics, lists of the necessary materials and reagents, step-by-step, readily reproducible laboratory protocols, and tips on troubleshooting and avoiding known pitfalls.

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Dl4All is download free for all software and educational resource. With a little searching, you can download what you need for free without spending any money.

Dl4All - Download free For All: software and educational resource.

Public Relations Capitalism Promotional Culture, Publics and Commercial Democracy

Pseudo-peptides in Drug Discovery

Project and Program Risk Management A Guide to Managing Project Risks and Opportunities

Progressive Plyometrics for Kids

Prehistoric Mesoamerica

Practical AI for Cybersecurity

Plato The Man and His Work

Planet Beethoven Classical Music at the Turn of the Millennium

Photography A 21st Century Practice

Peptide Modifications to Increase Metabolic Stability and Activity