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The Creative Copywriter's Companion



The Creative Copywriter's Companion
The Creative Copywriter's Companion: One of America's most award-winning copywriters explains how to write great creative copy. Covers all traditional and digital media. by Tom Attea
English | ISBN: 0982121830 | 312 pages | EPUB | 2018 | 1.13 Mb
In this landmark book, one of America's most award-winning copywriters and creative directors, who conducted the copywriting training program at Young & Rubicam for five years, shares the most complete, and often refreshingly original, strategic and creative guidelines ever described for creative copywriting. If you're looking for a book that explains how you can become a great creative copywriter, who knows how to use the resources of language to magnify the selling proposition, instead of subordinate or otherwise distract from it, you just found it.

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The Company Secretary's Handbook A Guide to Duties and Responsibilities



The Company Secretary's Handbook A Guide to Duties and Responsibilities
The Company Secretary's Handbook: A Guide to Duties and Responsibilities By Helen Ashton
2004 | 179 Pages | ISBN: 0749441194 | PDF | 3 MB
A concise, straightforward and jargon-free guide.' - ''Business Executive''. 'This is a practical handbook to help the newly appointed company secretary of a private limited company and will help in getting things right from the start.' - ''All About Making Money''. All public and private companies are required by law to appoint a company secretary. With a wide range of responsibilities, they are effectively a company's chief administration officer. If you are setting up a company or will be acting as the company secretary, this fully revised new edition will help you get to grips with all the basic aspects of compliance required by the Companies Act. It helps you get it right from the start, preventing problems arising during the day-to-day administration, and avoiding potentially costly omissions. Every topic is covered, including: types of company; formation of companies; directors' duties; keeping statutory records; board meetings; share transactions and dividends; and dissolution of a company. Helen Ashton leads you through the maze of detail with this comprehensive, jargon-free guide to the duties involved. Up-to-date with all the latest legislation, it also includes useful addresses and examples of the necessary official documentation.

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The Class Politics of Law Essays Inspired by Harry Glasbeek



The Class Politics of Law Essays Inspired by Harry Glasbeek
The Class Politics of Law: Essays Inspired by Harry Glasbeek edited by Judy Fudge, Eric Tucker
English | March 8, 2019 | ISBN: 1773631004 | EPUB | 270 pages | 1.1 MB
For nearly fifty years, Professor Harry Glasbeek has been at the forefront of legal scholars and public intellectuals challenging assumptions and understandings about the injustices embedded in the economic, social, political and legal orders of Western capitalist democracies. His writings and teachings have influenced generations of law students, academics and activists.

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The Bloomsbury Handbook to Octavia E. Butler (Bloomsbury Handbooks)



The Bloomsbury Handbook to Octavia E. Butler (Bloomsbury Handbooks)
The Bloomsbury Handbook to Octavia E. Butler (Bloomsbury Handbooks) by Gregory J. Hampton, Kendra R. Parker
2020 | ISBN: 1350079634 | English | 312 pages | PDF | 3.5 MB
Octavia E. Butler is widely recognized today as one of the most important figures in contemporary science fiction. Bringing together leading and emerging scholars and covering Butler's complete works from the bestselling novel Kindred, to her short stories and major novel sequences Patternmaster, Xenogenesis and The Parables, this is the most comprehensive Companion to Butler scholarship available today.

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The A-Z of Food Safety



The A-Z of Food Safety
The A-Z of Food Safety By Jeremy Stranks
2007 | 505 Pages | ISBN: 1854183796 | PDF | 7 MB
We currently live in an increasingly litigious society, and the legal and practical risks associated with food safety are becoming complex and significant areas of concern for health officers and food business owners.This book is a detailed and comprehensive guide to the field of study, fully up-to-date with all the latest developments in UK and European legislation. With an extensive topic-by-topic index format, this book will prove an accessible source of reference for all food-related queries. The author explains how best to conform to regulations and offers relevant practical advice under each topic heading.

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Sylvia Porter America's Original Personal Finance Columnist



Sylvia Porter America's Original Personal Finance Columnist
Tracy Lucht, "Sylvia Porter: America's Original Personal Finance Columnist"
English | 2013 | pages: 250 | ISBN: 0815610297 | PDF | 2,5 mb
In 1942, the directors of the New York Stock Exchange met to discuss a problem. The exchange―its air charged with testosterone, its floor scuffed by the frantic paces of men racing one another for shares of the American dream―was off-limits to women. This, it was agreed, was how it should be. However, it had recently become public knowledge that one of New York's most prolific and respected financial writers, S. F. Porter, was a woman. If Porter trained her eye on the all-male stock exchange, the NYSE might find itself the subject of some unwanted controversy during the electrified "Rosie the Riveter" days of World War II. But should women really be allowed into the stock exchange? The board finally saw its way around the dilemma and voted on a resolution: "Sylvia is one of the boys. We hereby award her honorary pants."

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