Laura Higgins – Foundations is a business training and coaching program designed to help creative entrepreneurs build a more structured approach to attracting clients, packaging their services, marketing their expertise, and improving their sales process. The program is organized around a three-step foundations formula that covers offer design, content and marketing strategy, and sales funnel implementation.
The training combines practical frameworks, templates, AI-powered tools, live coaching, and community support. It is aimed at creatives who want to move beyond inconsistent client acquisition and develop a clearer system for positioning and selling their services.