Published 7/2022 MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz Language: English | Size: 748.53 MB | Duration: 1h 30m Content marketing to grow your business: content creation, promotion, copywriting, plans, Landing Page, & more!
What you'll learn Understand how to plan content how to create content We'll dive deeper into content, tell a story, and repurpose and curate content. Review ways to promote and distribute content, create a content calendar, and examine content trends design websites for marketing of effectiveness We'll understand how your marketing campaigns and website work together, apply user experience or UX design principles to your website and create tests Measure the impact of content marketing Learn how to track your content, evaluate content marketing metrics, and examine a few case studies Increase your sales, traffic, and brand recognition using the power of digital content. And finally we'll learn about jobs and content marketing Requirements No prior knowledge of content marketing is required. You'll learn all of the basics of content, so this is the perfect course for beginners. Description Content marketing strategy is at the core of all marketing activity. In this course, you learn how to plan your content marketing strategy, how to develop content that works well for your target audience, and how to measure its impact.What is a Content Marketing Strategy?A content marketing strategy is a plan in which you use content (audio, visual, and/or written) to achieve your business goals. A successful content strategy will attract your target audience at every stage of the funnel and keep them engaged even after a purchase.⇓A Content Marketing Strategy Helps You Set and Reach Goals.A content strategy helps you define your marketing goals and set priorities. It allows you to plan your work and ensure that all marketing effort is goal-driven.‹‹ Content Marketing Strategy Cuts Costs.Creating and distributing content can get costly. When marketers work without a content marketing strategy. they can often lose sight of the bigger picture and spend far too much on projects.‹‹ Helps You Track Progress.According to Rebecca Lieb, a content marketing strategy consultant and keynote speaker. There is no content strategy without a measurement strategy. Before embarking on a content initiative. irrespective of medium or platform, it's important to know what you want to achieve.‹‹ Helps You Identify New Opportunities.Successful content marketers constantly look for new content creation opportunities. They create content around hot-button news topics which help in the effort to reach more of their target audience.‹‹ Optimizes Your Marketing TeamAccountability is crucial for making any tangible progress, no matter the context. Without a documented content strategy. your marketing team won't know how much content needs to be produced.Why should I enroll?Content Marketing Strategy is in high demand. and in this unique course, you'll learn exactly the skills you need to succeed in the field. We've collaborated with industry leaders like Google, Facebook, HubSpot, Hootsuite, Moz, and MailChimp. to help ensure that you emerge from the program with a valuable holistic understanding of how Content Marketing Strategy works. and why it's so important. Overview Section 1: Introduction Lecture 1 Introduction Section 2: Plan Your Content Strategy Lecture 2 Content Strategy & Marketing Lecture 3 The Content Process Lecture 4 Target Personas and Content Lecture 5 Content Topic Lecture 6 Content Audit Lecture 7 Hub, Hero & Hygiene Content Lecture 8 Examples: Hero, Hub & Hygiene Content Lecture 9 Recap Section 3: Create Content Lecture 10 Intro Create Content Lecture 11 Elements of Content Lecture 12 Elements of Content (Part 2) Lecture 13 Story Lecture 14 Creative Story Examples Lecture 15 Creation Resources Lecture 16 Repurpose Content Lecture 17 Curate Content Lecture 18 Buzzfeed on Content Lecture 19 Recap Section 4: Distribute & Promote Content Lecture 20 Intro Distribute & Promote Content Lecture 21 Distribute Content Lecture 22 Promote Content Lecture 23 Content Calendar Lecture 24 Content Trends Lecture 25 Content Trends (Part 2) Lecture 26 The Future of Content Lecture 27 Recap Section 5: Optimize Website UX & Landing Pages Lecture 28 Intro Optimize Website UX & Landing Page Lecture 29 Websites Lecture 30 Website User Experience (UX) Lecture 31 Landing Pages Lecture 32 Creating Landing Pages Lecture 33 Test Landing Pages Lecture 34 A/B Test for Landing Pages Lecture 35 Statistical Significance Lecture 36 Recap Section 6: Measure Impact Lecture 37 Intro Measure Impact Lecture 38 Tracking with UTM Codes Lecture 39 URL Shorteners Lecture 40 Analytics Lecture 41 Metrics Lecture 42 Case Studies Lecture 43 Recap Section 7: Being a Content Marketer Lecture 44 Congratulation Lecture 45 Working Content Strategy Anyone looking to grow a business with content marketing,Entrepreneurs, digital marketers, freelancers, online course creators, YouTubers, social media influencers,Beginners just getting started with an online digital marketing strategy,Anyone wanting to grow a business with honest sales techniques that grows an audience that likes, knows and trusts you and your business